Some time ago, there was a news of personnel changes that still aroused heated discussions, that is, Jia Mingdi, the former executive vice president of marketing and sales of SAIC Volkswagen and general manager of Shanghai SAIC Volkswagen Sales Co., Ltd., known as the "father of SAIC Audi", transferred from the post of deputy general manager of Shanghai Automotive Industry Sales Company to Lincoln China as president.
In fact, Jia Mingdi wanted to jump out of the circle of SAIC and was kicked out of the SAIC Volkswagen Executive Management Committee, and only served as the general manager of SAIC Audi Division, there were rumors one after another. There was once a screenshot circulating on the Internet, which described Dr. Jia's job search requirements, with an annual salary of about 500W.
It is reported that the group of several members of the SAIC Volkswagen Executive Committee is the highest decision-making level of the company, so Dr. Jia can only use the titles of general manager of SAIC Audi and father of SAIC Audi to whitewash the peace;
At the same time, I heard that Dr. Jia was also constrained everywhere during the operation of SAIC Audi, of course, in the end, Dr. Jia also "took the blame" for the sales of only more than 6,000 vehicles in the first year of SAIC Audi, and was transferred to SAIC Industrial Sales Company as a deputy general manager with less real power.
It is reported that the position of general manager of Dongfeng Nissan Sales Company once threw an olive branch to Dr. Jia, but because it was a vacant position for Xin Yu to be promoted to the global chief brand officer of Infiniti, and Dr. Jia, who was Xin Yu's former direct superior, was afraid that he had some pimples in his heart, so this position was taken by Liu Xinyu, another former subordinate of Dr. Jia.
It can be seen that Dr. Jia's morale is still very high, which leads to the fact that there are not many external opportunities suitable for him. And Lincoln China coincided with the departure of Mao Jingbo, Zhu Meijun failed to support the overall situation, so he hit it off with Dr. Jia. However, the driver felt that Lincoln was similar to SAIC Audi and that it was not easy to do it.
At present, in addition to Mercedes-Benz, BMW and Audi, the three first-tier luxury brands, the remaining second-tier luxury brands, Lexus, Cadillac and Volvo, are stable at about 180,000 units, and then the remaining soup and water are Jaguar Land Rover, Lincoln, SAIC Audi, etc.
The dilemma faced by Lincoln and SAIC Audi is similar, that is, the model lineup and product power are a little powerless in the current car market. Previously, Mao Jingbo was able to complete the feat of nearly 100,000 sales in Lincoln, because he led the introduction of adventurers, navigators, and aviators, these SUV models, and caught up with a wave of market dividends, but at present, Lincoln has no new products to keep up, to cope with the wave of new energy, recently it is a Lincoln Z hybrid, and the market environment is becoming more and more volatile.
The same is true of SAIC Audi, which Dr. Jia once led, after two years on the A7L, Q5 e-tron and Q6 three models, it has entered a long period of product silence, at present, Audi does not have any model resources to SAIC Audi, so later can only use SAIC Zhiji platform to launch new models, but there is a high probability that it will not be able to hang the four-ring standard, after all, it is not Audi's pure technology, and how to tell a new marketing story is still quite a test of skill.
Therefore, in this comparison, Lincoln still has a slight advantage over SAIC Audi, let's see how Dr. Jia will burn the "three fires of the new official" in the future!