On April 18, Buycar learned that FAW Toyota sold 157,000 domestic new cars in the first quarter, a year-on-year increase of 1%, 59,000 intelligent electric hybrid models, a year-on-year increase of 25%, accounting for 37%, and 73,000 high-end models, a year-on-year increase of 2%, accounting for 47%, FAW Toyota continued its positive growth momentum.
In terms of models, Ruifang sold 39,000 units in the first quarter, RAV4 Rongfang sold 36,000 units, an increase of 81% and 30% year-on-year respectively, and the pure electric sedan bZ3 sold 5,697 units in a single month in March, with a cumulative sales volume of nearly 10,000 units in the first quarter.
Recently, FAW Toyota actively responded to the country's "Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods" and "Notice on Adjusting Relevant Policies for Auto Loans" and other new policy measures, and launched the "2 billion yuan discount for renewing the old" activity.
From April 1st to April 30th, FAW Toyota launched multiple financial policies such as up to 8 years 0 down payment, 36 periods of 0 interest rate, 505 flexible financial scheme, etc., in addition, it also prepared a replacement subsidy of up to 16,000 yuan for users, and car owners can enjoy a return gift worth 498 yuan (health check, oil coupon, air conditioning filter) when they enter the store.
In the first quarter of 2024, a total of 73,000 units of mid-to-high-end models under the TNGA-K platform, represented by Asian Dragon, Grevia, Crown Lufang, RAV4 Rongfang, etc., accounted for 47%, and this year, FAW Toyota will also bring the new Prado and the new Crown two models equipped with hybrid technology.