The price starts at 5499! Huawei Pura70 series is on sale, and many models are sold out in one minute, and there are long queues in stores......
At 10:08 a.m. on April 18, Huawei officially announced that the Huawei Pura 70 series was officially launched and joined Huawei's "Pioneer Program".
"Today, we launched the HUAWEI Pura 70 Series Pioneer Program, with the HUAWEI Pura 70 Ultra and HUAWEI Pura 70 Pro going on sale at 10:08 a.m., allowing some consumers to experience artistic and aesthetic images in advance. Huawei said in a letter to Huawei users.
Subsequently, Yu Chengdong, Executive Director of Huawei, CEO of Device BG, and Chairman of Intelligent Vehicle Solution BU, reposted on Weibo and said: The Pura 70 series that everyone has been thinking about is here!
It is understood that there are four models in the Huawei Pura 70 series, namely Pura 70, Pura 70 Pro, Pura 70 Pro+ and Pura 70 Ultra.
According to the Daily Economic News, Huawei's official mall today launched the "HUAWEI Pura 70 series pioneer plan", with a price starting at 5499 yuan. The Pura 70 Ultra and Pura 70 Pro go on sale at 10:08 p.m.
It sells out in about a minute。 On April 22, Huawei Pura70 Pro+ and Huawei Pura 70 went on sale.
Huawei's official website has been on the shelves since 10:08, and in less than a minute, many models of the Pura 70 series have appeared with the words "not for sale" or "temporarily out of stock".
At around 9:40 a.m. that day, the Securities Times saw in Huawei's flagship store in a business district in Shenzhen that there was a long queue at the entrance of the store in advance.
Upgrade to "Huawei Pura"
On the morning of April 15th, Huawei's official Weibo released the P70 series mobile phone's advance warm-up video.
In this video, Yu Chengdong, Executive Director of Huawei and CEO of Device BG, announced that Huawei's P series has been officially upgraded to "Huawei Pura", which will start again with a new attitude, and the original P70 will be the first product of the new series.
It is understood that Huawei's P series has a history of 12 years, and the first model is Ascend P1. Originally part of the Ascend brand, it focuses on the sub-flagship level with a focus on imaging performance.
Over time, Huawei's various series of products have evolved: the D series has evolved into the Mate series, the P series has evolved into a younger flagship focusing on imaging, and the G series has become the Nova series in pursuit of fashion. Now, the P-Series has been renamed the Pura Series and continues to strengthen its focus on imaging technology.
"In 2012, we launched the Huawei P series mobile phones, and the development history of the Huawei P series is the history of the development of mobile imaging and the evolution of technological aesthetics. We use innovative technology to push the boundaries of moving image, and to integrate art and culture. Today, the HUAWEI P series has been upgraded to HUAWEI Pura, starting again with a new attitude, and we will always insist on integrating technology, fashion and art into our products. Yu Chengdong said.
According to the intellectual property information of the enterprise, Huawei Technologies Co., Ltd. has applied for the registration of a number of "Pura" and "HUAWEI Pura" trademarks, which are internationally classified as scientific instruments, and the above trademarks were first applied for in May 2019, and two trademarks have been successfully registered.
In the first product concept video released by Huawei terminals, the triangular shape is particularly prominent. At present, mobile phone camera islands generally adopt the traditional square and circle shape, and the triangular design of the Pura 70 series is a major disruption and innovation in the industry.
Source: Daily Economic News, Interface News, Securities Times