Recently, the BMW Group announced that the BMW next-generation concept car will make its Chinese debut at the Beijing International Motor Show. It is part of the next-generation concept car family and together with BMW's next-generation X concept showcases BMW's vision for two key market segments: sedan and SAV.
"Clever design is not a simple accumulation of technology. The BMW Panoramic Vision Bridge is a revolutionary and phenomenal interactive innovation. —Hoyttonke, Senior Vice President of Design at BMW Group. At the BMW New Generation Concept, the BMW Group showcased the next-generation BMW iDrive human-machine interaction system, redefining the future of intelligent luxury mobility.
BMW's "driver-oriented" philosophy has become a pioneer in continuing to lead human-machine interaction. In 2001, BMW pioneered the concept of intelligent human-machine interaction, the BMW iDrive operating system. In 2003, BMW pioneered the introduction of head-up display innovation in airplanes into automobiles, becoming the first automaker in the world to offer a head-up display (HUD). Now, the groundbreaking BMW Panoramic Vision Bridge and the all-new BMW iDrive will be launched in 2025 with the new generation of BMW models, creating a luxurious space full of humanity and technology with bold and innovative technologies.
The launch of the BMW Panoramic Vision Bridge is a quantum leap forward in head-up display technology, and BMW is reshaping the future of mobility. With its "driver-oriented" design concept, the BMW Panoramic Vision Bridge displays important information in brighter light and contrast at the bottom of the windshield, putting it in the driver's line of sight as the road. The projected image has excellent clarity and color performance, making driving more pleasant and comfortable.
This is not only a technological leap, but also a reinterpretation of BMW's core concept of "driver-oriented". The BMW Panoramic Vision Bridge, combined with an elegant central display and a new multi-function steering wheel, guides the "line of sight" in a layered design, allowing for smooth and natural interaction between the vehicle and the vehicle. Multi-screen linkage is seamlessly connected to create an immersive and personalized user experience. The panoramic sight bridge can be customised by the touch buttons on the steering wheel and the central display.
The driver is paramount, and the best view is the best as far as the eye can see. In line with the "driver-oriented" design concept, for the first time, the vehicle's central display features a more innovative irregular shape, which is optimised for the driver's line of sight to ensure that the screen presents the optimum viewing angle for the driver and keeps the "line of sight forward". At the same time, the distance from the steering wheel to the display is minimized to make touch operation easier. For the first time, the new multi-function steering wheel also features innovative hardware technology called "Active Haptic Feedback", which allows the driver to control the display of the BMW 3D head-up display system and the panoramic sight bridge through the interactive area on the multi-function steering wheel. The BMW Group will start production of next-generation models in the second half of 2025. The revolutionary breakthrough of BMW's next-generation models demonstrates BMW's ability to look ahead and create the future.