In the past 2023, the smart projection market has ushered in some changes: on the one hand, the market shows a comprehensive transformation trend to structural development, that is, the overall market is ushering in a decline, according to IDC data, the total shipments of China's projector market in 2023 will be 4.736 million units, a year-on-year decrease of 6.2%; on the other hand, the laser light source product market continues to expand, and in 2023, China's home laser projection shipments will rise by 35.5%;Among them, the three-color laser surpasses monochrome, with a penetration rate of nearly 60%.
In fact, the rapid expansion of three-color laser products is traceable, it has the characteristics of narrow spectrum width, high brightness, good directionality, very suitable for projection of large screen display, and high resolution, wide color gamut, ultra-high color number and viewing comfort, cost performance also has unique advantages, with these advantages make it both in terms of picture quality, or use experience, are crushed bulbs, LED and other traditional projection equipment.
Therefore, at present, three-color laser technology will become one of the keys to the wrestling of brands. And in this regard, Vidda is clearly the one with the most potential. As a young brand under Hisense, the global laser display leaderVidda,Since entering the projection industry,It has taken three-color laser technology as the entry point,2022month5month,Released the world's first4K three-color laser home intelligent projectionC1,Gradually make three-color laser projection products,Become the first choice for more users。
Subsequently, in May 2023, Vidda expanded its product line and launched three new three-color laser projection products with different positioning, building the most complete three-color laser projection matrix in the industry at that time, which not only greatly expanded the product line to meet the different choices of different consumer groups, but also achieved "qualitative improvement" on the product technology side.
It is also Vidda that continues to promote the popularization of three-color laser projection products, so that the projector industry has ushered in a new "laser" change, and in this change, Vidda has successfully achieved market share growth by virtue of its technical advantages and comprehensive product layout. According to the confirmation of the house secretary to Vidda insiders, in the past 2023, Vidda will increase its projection sales by 266.84% compared with 2022, significantly outperforming the industry.
Recently, the house secret also found from the Vidda public account, the three-color laser projection super new product will be released in May, what are the highlights of the new Vidda product this time?
First, the "ceiling" of three-color laser technology may be broken. For a long time, high brightness and high image quality are the advantages of three-color laser projection products, and this time, Vidda released a new product, which is likely to make a breakthrough in these two core parameters, and once again raise the ceiling of the industry.
At the same time, considering that Hisense has the most 102 patents in the world in terms of three-color laser display dissipation speckle technology. With the blessing of Hisense's strong R&D capabilities,ViddaThis new product is likely to further optimize and even overcome the speckle problem of three-color laser products,Further improve the image quality performance and user experience of the product。
Second, it may be blessed with more powerful AI capabilities. At present, in terms of AI capabilities,Vidda projection hasVIAIautomatic correction function,It can be realizedAIInthell correction、Automatic screen entry、Automatic obstacle avoidance、Automatic anti-shooting and other functions。 Recently, the "Variety Color Palette" feature has also been launched, which can automatically generate image color patterns based on user preferences.
During this yearAWE,Hisense announced its self-developed Xinghai model,And releasedAITV,Showing its in-depth layout of cutting-edge technology,Therefore,ViddaAs a young brand under Hisense,It is very likely to use its ability in AI,Show more powerful AI capabilities in projection products。
Third, there may be surprises in the price. For a long time, most of the three-color laser products have been regarded as flagship models, so in terms of price, they are also higher than most products on the market. Judging from the practice of Vidda launching three products at the same time last year, it also hopes to meet the purchase needs of more users. Therefore, with the blessing of Hisense's technology research and development capabilities and supply chain control,Vidda is likely to bring a product with a more inclusive price,Thereby accelerating the penetration rate of three-color laser products in the intelligent projection industry,And then accelerate the popularity of such products。
From the point of view of the display industry,Hisense is a well-deserved leader in the domestic camp,Vidda is backed by Hisense's strong accumulation in the laser display industry,Especially in the leading layout in the field of three-color laser,It has guided the direction for the development of the projection industry。 It is believed that driven by the main enterprises represented by Vidda, the next intelligent projection equipment based on three-color laser will release more powerful market energy.