Recently, the Hangzhou police reported that the incident of "Qin Lang Paris lost his winter vacation homework" was planned and fabricated, and the people involved in the case made up their own video scripts, purchased winter vacation homework online, filmed relevant videos, and spread them to multiple online platforms, causing a bad impact. At present, the public security organs have imposed administrative penalties on the persons involved in the case and the companies to which they work in accordance with the law.
The Internet celebrity "Thurman Cat Cup" also posted a video admitting to fabricating facts and publicly apologized, and his social account was banned by several platforms. At this point, the once uproarious "primary school student Qin Lang lost his winter vacation homework in Paris" ushered in the finale.
After an Internet traffic carnival ebbed out, the truth finally surfaced. "Qin Lang's homework" has not been lost, so what is lost in this incident? Let the "traffic liars" have nowhere to hide, where is the way out?
Screenshot of the video of the "Qin Lang Paris Lost Winter Vacation Homework" incident.
One
A brief recap of this farce. On February 16, the Internet celebrity short video blogger "Thurman Cat Cup", which has more than 40 million fans on the whole network, released a video, saying that in a hotel in Paris, France, the waiter handed her two leftover elementary school winter vacation homework, and she wanted to bring the homework back to the original owner, and shouted "Qin Lang, Class 8 of the first grade" in the air.
Since then, topics related to "Qin Lang Paris Lost Winter Vacation Homework" quickly appeared on the hot search on various platforms and continued to ferment. Some netizens who claimed to be Qin Lang's teacher and Qin Lang's uncle left messages in the comment area, attracting a large number of netizens to watch. What's even more ridiculous is that some netizens even "relay rumors".
For example, on February 17, Yang went to the bookstore as "Uncle Qin Lang" to buy new winter vacation homework and give it to his nephew, and his account received tens of thousands of likes in a short time. Two days later, the Internet celebrity "Mao Cup" claimed to have contacted the mother of the child who lost his homework, and the "winter vacation homework" incident seemed to have a happy ending.
Until a few days ago, the Xihu District Branch of the Hangzhou Municipal Public Security Bureau announced that it had imposed administrative penalties on Xu Moumou (screen name "Thurman Cat Cup") and relevant personnel and his company for fabricating false videos that caused a bad impact. Subsequently, Weibo, WeChat, Douyin and other platforms banned the "Thurman Cat Cup" account.
In fact, the incident itself is not complicated, but after the truth of the farce is revealed, netizens who come back to their senses will inevitably feel a little "teased", and people are a little "confused" about all kinds of online information that is difficult to distinguish between true and false.
Coincidentally, in March this year, Gao Junyu, the "reader girl", was revealed to have a rare brain cancer, and her parents posted her process of fighting the disease on her account, which quickly dominated the list in major media, and was later found by netizens to disguise the image of last summer as "present continuous tense".
In an era when traffic is king, any trivial matter can become a headline and hit the hot list.
It is not difficult to see that the blogger who posted at the beginning is himself an "Internet celebrity" with tens of millions of followers, and he is accustomed to attracting attention by using funny and exaggerated body language and movements. To become a "tens of millions of Internet celebrities", it is natural to master the so-called "traffic password".
In fact, as long as you taste the video content, it is not difficult to find the "explosive logic". "Primary school students lose their winter vacation homework" is originally an old Internet stalk, and it is very easy to provoke the nerves of netizens at the node when school is about to start, and losing homework in Paris is even more dramatic.
The online anchor directed and acted in a farce, and the blatant falsification and deception of traffic is the appearance, but the essence is the profit-seeking attempt of the "pusher" behind it. For some self-media, the truth is never important, whether it is the original blogger or the netizens who later rubbed the traffic, in fact, "the drunkard does not mean to drink".
Screenshot of the video of the "Qin Lang Paris Lost Winter Vacation Homework" incident.
Two
Driven by the interests of traffic, some "Internet celebrities" self-media pursue "everything is inferior, only the traffic is high", so that the story of Li Lingzhi has been staged on the Internet repeatedly.
From the female rider "crying when the stolen electric car collapsed late at night to deliver food at night" to "the husband who was abandoned by his wife took the baby to set up a stall on the street to pay off his debts", from "1,500 yuan to salvage mobile phones in West Lake" to "tourists spent 30,000 yuan to charter a yacht from Sanya to Zhanjiang"...... In recent years, there have been endless incidents of deliberate posing and falsification by the media.
Back to the "Qin Lang lost homework" incident itself. The reason why it can become a "phenomenal" absurd drama is the result of the combined effect of many factors, and it is a profound satire on the current network communication environment. This also provides an insightful for us to observe the current Internet information environment.
The goal of fraud is clear, which is to attract traffic. For this reason, many self-media do not hesitate to create confrontation, spread anxiety, challenge the bottom line, and intensify prejudice. The impact and harm of a fake short video are often beyond our expectations.
In the case of the Internet celebrity "Thurman Cat Cup" alone, the video "You must be in a hurry when the winter vacation homework is gone" reached 6.1 million likes and more than 390,000 comments, and the video "Winter Vacation Homework Finale" had more than 1.9 million likes and 29,000 comments. Even after the police confirmed that the video was fabricated, there were still netizens who didn't care: People are such big bloggers, there is no need to lie.
This kind of behavior not only wastes public resources, disrupts the order of the network ecology, has a negative impact on the social atmosphere, but also poses a potential harm to the public interest.
The truth of this Internet farce has really refreshed people's cognition. Many people can't help but sigh: It's not "Qin Lang" who lost his homework, but those unscrupulous "Internet celebrities" and self-media who lost their moral and legal bottom line.
For a long time, in order to pursue high traffic and maintain the so-called "personality", many "Internet celebrities" and MCN agencies have upgraded fictional jokes into a set of industrial chains, first deliberately fabricating exaggerated plots to stimulate public emotions, and then responding to the heat after the heat rises, so as to harvest the second wave of traffic, and after gaining a lot of attention and fans, it is logical to start the road of bringing goods to make money.
On the all-encompassing social platform, "a picture at the beginning, the content depends on the editor" is by no means just a ridicule, but corresponds to too many "fake news" chaos. In the face of all kinds of exaggerated and bizarre "stories" that are difficult to distinguish between truth and falsehood, for netizens, if you are serious, you will lose, because "fake news" consumes everyone's attention.
Comic "Internet Rumors".
Three
The farce of "Qin Lang" has come to an end, but how to keep cyberspace clear and how to ensure that there is no longer "Qin Lang's homework" flying around is still worth pondering.
The traffic dream of "Thurman Cat Cup" has been shattered, but many similar accounts are still running wild on the road of traffic. The zeroing of the Internet celebrity account is not a full stop, the confiscation of "Qin Lang's homework" is just the beginning, and to complete the homework left by "Qin Lang", it is also necessary for the regulatory authorities, platforms, self-media practitioners and netizens to work together to answer.
If we don't completely change the realistic logic that the cost of counterfeiting is too low and the benefits are too great, the next "Qin Lang's homework" will appear soon. The Internet is not a place outside the law, and in order to gain popularity, earn traffic, break through the bottom line of the law, and even provoke the law, behaviors must be punished by the law.
Regulators should strengthen their responsibility, further improve relevant laws and regulations, effectively increase the cost of violating the law, and strengthen supervision and crackdown. For the act of deliberately creating and disseminating false information, it is necessary for the regulatory authorities to strike hard at platforms and institutions that have no bottom line, and severely punish every case they find, and never tolerate illegal acts.
For the media, in the complicated field of public opinion, it is not only the duty of the media to select things with real public value for presentation, but also a kind of solid source. Platforms should adhere to the quality of content, encourage sincere creation, and severely crack down on fabricating and disseminating false information, creating or stirring up hot spots through malicious posing, and deliberately attracting attention and occupying public resources.
The platform itself should also improve its screening ability, strengthen self-discipline and supervision, not be led astray by traffic, detect all violations early, block them early, and block them early, so that false information will lose the market, and Internet celebrities who suffer from "traffic hunger" will completely lose traffic.
Last year, the Cyberspace Administration of China (CAC) issued the Notice on Strengthening the Management of 'Self-Media', which specifically mentioned that if "self-media" publish content containing fictional plots or plot interpretations, website platforms should require them to mark fictional or deductive labels in a conspicuous manner and limit the flow of relevant information.
The greater the traffic, the greater the social responsibility. We media and MCN organizations need to understand that the real logic of "traffic monetization" should be to use high-quality and reliable creations to better provide high-quality and nutritious content to the public, and win long-term traffic with high-quality content.
If there is no consciousness of "asking oneself" and the profundity of "seeking oneself", we may just run from this one "Qin Lang lost his winter vacation homework" to another "Qin Lang lost his summer vacation homework", and it is difficult to say that there is a real "finale".
In this era of information overload, it is more important for individual netizens to build their own "subjectivity", maintain rationality, improve the ability to identify online information, and prevent being swallowed up by spam information.
Source: Contemporary Jiangxi