"Today, Huawei Pura 70 Ultra and Huawei Pura 70 Pro launched the Pioneer Program and officially went on sale. "At 10:01 on April 18th, when the market speculation and a number of warm-up information in the market for several days filled the expectation value, Huawei terminal officially ended, and the official announcement of the news - no surprise, there was no press conference, and it was sold directly.
Everything is very "Huawei". Whether it's the familiar "raid sale" or the choice of time. In August 2023, Huawei officially announced the Pioneer Plan without any warm-up, and suddenly launched the new Mate60 series of machines.
At that time, it was still half a month away from Huawei's autumn new product launch conference, which was scheduled for mid-September. And 12 years ago, on April 18, it was the day when Huawei's first P-series mobile phone was launched.
According to the introduction of Huawei terminals, at 10:08 on April 18, Huawei Pura 70 Ultra and Huawei Pura 70 Pro took the lead in launching sales, and at 10:08 on April 22, Huawei Pura 70 Pro+ and Huawei Pura 70 followed up and started to go on sale. In terms of price, Pura 70 starts at 5499 yuan, Pura 70 Pro starts at 6499 yuan, Pura 70 Pro+ starts at 7999 yuan, and Pura 70 Ultra starts at 9999 yuan.
It is reported that in the Huawei mall, the Pura 70 Ultra and Pura 70 Pro went on sale on time at 10:08 and were sold out in about a minute. As of press time, a reporter from Beijing Business Daily kept refreshing the Huawei Mall and found that the Pura 70 Ultra series have been displayed as "temporarily out of stock", but some models of the Pura 70 Pro are on sale at 16:08 on April 18.
On April 15, Huawei officially announced that the P series brand was upgraded to Pura, starting again with a new attitude, and the upgraded Pura 70 will also become the first product of the new series. On April 16 and 17, a Huawei clerk told a reporter from Beijing Business Daily that the new product accepts blind ordering, but is uncertain about the arrival time.
At around 12 o'clock on April 18, prototypes were displayed in a number of Huawei authorized experience stores in Beijing. A reporter from Beijing Business Daily found at the scene of a store that many consumers were watching the clerk explain the specific parameters of related products.
The clerk told a reporter from Beijing Business Daily that the store has ordered more than 100 units since it accepted reservations, of which the Pura 70 Pro is the most.
A reporter from Beijing Business Daily saw the registration form at the scene, and the serial number had been arranged to No. 123. Some consumers told a reporter from Beijing Business Daily: "Order it first, and then talk about it, it will be very tight later anyway."
Regarding the spot purchase, another Huawei authorized experience store clerk told a reporter from Beijing Business Daily that he is currently uncertain about the arrival of the store, and needs to be allocated according to the previous reservation information. As for the current "queue" situation, the clerk said that the salesperson could not see the specific data.
"The history of the development of the Huawei P series is the history of the development of mobile imaging and the evolution of technological aesthetics. When the official announcement of the upgrade of the P series brand to Pura, Yu Chengdong, executive director of Huawei and CEO of the terminal BG, once said.
According to official information, Huawei's Pura 70 series is the industry's first super-concentrating telescopic camera, which can achieve ultra-high-speed wind gallop shooting, and the speed has set a new record. At the same time, it has a super-concentrating macro telephoto, and the ability to portrait, night scene, telephoto, and video is also further advanced. Take the Pura 70 Ultra as an example, with a super-concentrating telescopic camera, it can achieve a capture speed of 300km/h, equipped with super-concentrating macro telephoto, F2.1 ultra-large aperture, 35x super macro, etc.
In addition, the Huawei Pura 70 series is equipped with the new HarmonyOS 4.2, and the Beidou satellite message has been upgraded again, supporting sending picture messages. The whole system supports AI air control, intelligent payment, and access to the Pangu model, bringing more intelligent applications such as AI elimination and AI cloud enhancement.
Ming-Chi Kuo, an analyst at Tianfeng International Securities, has predicted that compared with the P60 series released in 2023, the shipment volume of the P70 series will increase significantly in 2024. P70 shipments are expected to grow 230% to 13 million to 15 million units if demand is strong, and 150% to 10 million to 12 million units if demand slows.
Huawei's 2023 annual report shows that Huawei's overall operating performance in 2023 was in line with expectations, achieving global sales revenue of 704.2 billion yuan and net profit of 87 billion yuan. Among them, the terminal business achieved sales revenue of 251.5 billion yuan, a year-on-year increase of 17.3%.
In February this year, Counterpoint Research, a market research agency, released a report saying that Huawei made a strong return to the Chinese market in the first two weeks of 2024 as the No. 1 smartphone sales position.
According to the report, Huawei has regained the top spot in China's smartphone market, and the Mate 60 series equipped with its self-developed Kirin 9000S chip is a key driver of Huawei's recent success. In addition, it has strong brand loyalty and the successful launch of the HarmonyOS operating system.
According to data released by market research agency Canalys, in the fourth quarter of 2023, Huawei shipped 10.4 million mobile phones in the domestic market, a year-on-year increase of 47%, and ranked fourth with a share of 14%. According to data released by Counterpoint, in the first six weeks of 2024, Huawei mobile phones ranked second in China with a 17% share, with a year-on-year increase of 64%, while Apple's sales fell 24% in the same period, ranking fourth with a 16% share.
Beijing Business Daily reporter Yang Yuehan