The 4th China International Consumer Goods Expo is being held in Hainan.
The reporter of "Xinhua Viewpoint" visited the exhibition and found that the new quality of productivity is accelerating the "creation of new" from the aspects of creating demand, shaping fashion, and creating the environment, and promoting profound changes in consumption.
Create new demand and increase consumption momentum
Walking into the whole house smart scene displayed by Huawei Technologies Co., Ltd. through the mobile cabin, it is like coming to a smart, safe, comfortable and convenient "home of the future": when the owner enters the home, smart devices such as lights, sound, and air conditioners will automatically start; once the elderly fall, they will immediately send signals to their relatives' mobile phones......
"Spatial intelligence, represented by whole-house intelligence, is one of the best solutions for the real estate industry to explore new development models, which can make obvious changes in the house, and then promote new home consumption. Shao Yang, Chief Strategy Officer of Huawei Device BG and President of the Whole Home Intelligent Product Line, said. To date, Huawei has set up more than 300 stores in cities across the country to provide consumers with lifecycle solutions and services.
Transform new technologies, create new needs, and give birth to new scenarios.
Smart home, new energy vehicles, low-altitude aircraft, smart sports equipment...... At the Consumer Expo, a series of products and solutions related to typical formats of new quality productivity were unveiled, bringing a new experience to consumers, stimulating more new consumer demand, and leading the quality and upgrading of the consumption track.
In the exhibition area of iFLYTEK, a variety of products equipped with iFLYTEK Xinghuo large models such as intelligent voice recorders, translators, office books, and AI sweeping and mopping robots were exhibited, attracting the audience to stop and watch.
"In the age of horse-drawn carriages, users will never want a car, but a faster horse. Zhan Wenyu, vice president of iFLYTEK's consumer business group, used an image metaphor to point out the dialectical relationship between innovation and demand, "We must continue to meet the rigid needs of the real world with technological innovation." ”
Recently, the first local station of the national consumer goods trade-in action was launched in Hainan, focusing on the replacement of "energy" for automobiles, "intelligence" for home appliances, and "renewal" of home decoration and kitchen bathrooms, and continued to stimulate consumption potential.
Many exhibitors believe that this is not only an action to update equipment for consumers, but also an innovative action for consumer goods companies, which can give birth to new demand, new industries and new models, and bring new momentum to consumption growth.
Shape new fashion and lead the consumption trend
All the way to the beautiful scenery, all the way to the galloping. During the Expo, a high-profile new energy vehicle crowd test competition was launched around Hainan Island, and 17 brands of new energy vehicles competed and evaluated their battery life and intelligent capabilities.
New energy vehicles are one of the most representative consumer goods in the green economy, and their events and exhibitions have become vivid examples of new quality productivity leading the green consumption trend at the Expo. As the venue of the Consumer Expo, Hainan will have a penetration rate of 50.8% of new energy vehicles in 2023, which means that one out of every two new vehicles is a new energy vehicle, ranking first at the provincial level in the country.
"The market is facing a new era of consumption, and the improvement of artificial intelligence, digitalization and other technologies will bring about great changes in consumption habits and methods. In the future, human beings will pursue a healthier life. Liu Xinghua, director of the China Economic Research Center of the China National Innovation and Development Strategy Research Association, who visited the Expo, said.
The intelligent recycling machine that automatically identifies plastic bottles and issues "environmental protection rewards", the intelligent body measurement all-in-one machine that tailors fitness programs, the Heytea tea dispensing machine that intelligently scans the code and "dispenses the cup" in 3 seconds, and the anti-gravity treadmill that helps people with movement disorders to exercise effectively...... The scene of technology changing life and innovation leading consumption can be seen everywhere at the Expo.
Let traditional skills collide with modern technology, and the new quality productivity will also give new wings to the consumption of national tide and domestic products.
In the Zhejiang Pavilion, a sugar painting robot inherits the intangible cultural heritage skills of sugar painting, quickly melts sugar cubes and sprays them, and realizes the production of flat sugar paintings. After the audience scanned the QR code with their mobile phones, selected the ingredients, shapes and paid, the desserts of various shapes were quickly "drawn". "Save time and effort, there are many scenic spots and night markets to purchase our products. Yin Yuhui, an exhibitor of the product, said.
In recent years, with the continuous improvement of the scientific and technological innovation ability of domestic enterprises, the brand power and competitiveness of domestic products have gradually increased. At the Expo, more and more high-quality domestic products showed a new look of Chinese brands and Made in China, attracting the attention of many domestic and foreign merchants and consumers.
Create a new environment and reinvent the consumer experience
A good consumption environment is an important part of boosting consumer confidence and promoting consumption growth. Observing the inside and outside of the CICGFG, the development of new quality productivity is promoting consumption to further improve in terms of experience, security and convenience.
Accelerated applications such as virtual reality technology and artificial intelligence customer service have created immersive shopping scenarios with rich interaction for consumers, assisting consumers in making shopping decisions and improving personalized shopping experience.
"The sneaker model has a full display and you can click on it to see every detail with your hands, and the effect is very realistic. In front of the booth of the Dewu App at the Consumer Expo, many visitors wore headsets and were curious and excited to experience the 3D innovative application "Sneaker Museum". According to the exhibitors of Dewu App, the current sneaker model library of Dewu has included more than 20,000 pairs of sneaker models, covering many well-known brands.
The data and information of all links of the consumer market are integrated and stored through new technologies, which is convenient for the regulatory authorities to trace the production, logistics, and after-sales of goods, and can optimize the consumer market environment to a greater extent.
Duty-free consumption is an important force for a prosperous consumer market. At the Expo, many duty-free enterprises participated in the exhibition, and in addition to the venue, duty-free shops on Hainan Islands also continued to flow customers.
Thanks to the traceability code of duty-free goods, a management mechanism launched based on technological innovation, the duty-free quality assurance of Hainan Island has been well received. "This has boosted consumer confidence in the product, and is also conducive to the efficient investigation and punishment of industry violations by the regulatory authorities to protect the rights and interests of consumers. EY Greater China Retail & Consumer Goods Industry Leader Zheng Mingju said.
Based on the progress and application of technology, the expansion and expansion of commercial infrastructure in mainland China have been accelerated, and channels such as express logistics have become smoother, making consumption more convenient and comfortable.
Aiming at the future market, the electric vertical take-off and landing aircraft exhibited by Guangzhou EHang Intelligent Technology Co., Ltd. at the Consumer Expo will be widely used in tourism, logistics and transportation, medical emergency and other scenarios, and consumption in related fields will also be more efficient and convenient.
"The new quality productivity not only represents the progress of technology, but also includes the innovation of management methods and business models, as well as the optimal allocation of production relations and production factors. Lanlan Zhang, Senior Partner, Hainan Region, KPMG China, said that consumer companies are increasingly focusing on using new quality productivity to improve operational capabilities, and will provide consumers with better products and more comfortable services by optimizing production processes and improving resource efficiency.