Huawei Pura70 stock has arrived! Dealers make payments and stock up, and stores can choose three models for blind ordering
When will it go on sale? Yu Chengdong: There will be good news in two days
Author/ IT Times reporter Sun Yan
Editor/ Hao Junhui Sun Yan
On April 15, Huawei officially announced that the P series was officially upgraded to "Huawei Pura". This means that the Huawei P70, which has attracted much attention recently, will be available under the name Huawei Pura 70.
On April 16, Yu Chengdong, executive director of Huawei and CEO of the terminal BG, responded to the outside world: "The Pura 70 can be regarded as a P70, and there will be good news in two days." ”
On the same day, the "IT Times" reporter exclusively learned that the first batch of Huawei Pura 70 stock has arrived at the general generation, and some dealers have also completed the payment, waiting for Huawei to start selling the "starting gun".
The Huawei Pura 70 has arrived
The dealer has made the payment
"The Pura 70 has arrived, just waiting for Huawei's notice, and no other news can be disclosed. Huawei's local general representative said.
"We have completed the payment, but the goods have not yet arrived, and the volume of goods is more than the first batch of Mate 60 series, and it should be on sale in the next few days. A Huawei dealer told the IT Times.
According to the above-mentioned dealers, they are also not fully aware of the model, configuration, price of the blind order, the first batch of orders is a fixed amount, for example, get a quota of 500 units, according to each machine 10,000 yuan / unit payment, the total payment is 5 million yuan.
According to the news from all parties in the industry chain, Huawei Pura 70 will refer to the "Pioneer Plan" of the Mate 60 series, and will be directly listed for sale without a development conference. Last year, the Huawei Mate 60 was launched on the Huawei online store without warning, catching offline dealers who did not stock up on stock.
The difference is that the Pura 70 may be sold both online and offline, and the volume is more abundant than the first batch of Mate 60 series. However, according to the "IT Times" reporter, as of now, the Pura 70 spot has not been distributed to the dealer stores, if Huawei suddenly announces the sale, the offline authorized stores will get the spot one day later than the online.
"There are dozens of blind booking queues in each of our stores, and we are not afraid that we will not be able to sell, but we are afraid that there will not be enough goods. "Many dealers are optimistic about the sales expectations of Huawei Pura 70.
Guo Mingchi, an analyst at Tianfeng International Securities, previously predicted that compared with the P60 series released in 2023 (4 million ~ 5 million units of the P60 series in 2023), the shipments of the P70 series will increase significantly in 2024. P70 shipments are expected to grow by 230% to 13 million ~ 15 million units if demand is strong, and 150% to 1000~12 million units if demand slows down.
Authorize stores to open blind bookings
There are three models to choose from
Recently, a reporter from IT Times visited a number of Huawei stores in Shanghai and found that the vast majority of authorized stores have almost opened blind booking, starting at the end of March at the earliest.
"Leave a phone number, there are currently two models that can be ordered, Huawei Pura 70 and Pura 70 Pro. A clerk at a Huawei authorized store in Shanghai said. The "IT Times" reporter found that since the end of March, users have come to the store to book blindly, and more than 30 users have made blind bookings so far.
The reporter called authorized stores in multiple cities, and at present, dealers provide up to three models for reservation, including Huawei Pura 70, Pura 70 Pro and Pura 70 Art, with memory options of 512G and 1TB, etc. However, the color, price, configuration and other information are not clear to the authorized stores.
On March 29, three Huawei mobile phone terminals completed the network access certification of the Ministry of Industry and Information Technology, and from the perspective of certification information, the standard model supports Beidou satellite short messages, while the remaining two models support Beidou satellite short messages and Tiantong No. 1 satellite calls at the same time.
From the perspective of previous product positioning, the Huawei Mate series is positioned as a high-end business, while the P series is positioned as a sub-high-end, focusing on imaging functions such as taking pictures, focusing on a younger market.
Over time, Huawei's various series have evolved: the D series has evolved into the Mate series, the P series has evolved into the Pura series, and the G series has evolved into the Nova series.
The Mate 60 series has been out of stock for a long time
The total sales volume is more than 17 million units
The continuous hot sales of the Mate60 series have allowed Huawei's terminal business to end the two-year revenue decline trend and gradually recover the lost ground in the mobile phone market.
According to Counterpoint Research, Huawei made a strong comeback as the No. 1 smartphone sales in the first two weeks of 2024, while in the first six weeks of 2024, China's overall smartphone sales fell by 7% year-on-year, while Huawei's mobile phones increased by 64% year-on-year, ranking second with a market share of 17%.
The "IT Times" reporter consulted dozens of Huawei offline stores and found that the Mate 60 and Mate 60 Pro are still out of stock, and the Mate 60 Pro+ has a small amount of stock.
"We also have a few Mate 60 Pro, with a Bluetooth headset, which is 900 yuan more expensive than the bare metal, but the headset is sold for 1,000 yuan. "At a Huawei authorized store in Shanghai, the clerk was introducing the official distribution version to an old aunt who came to buy the Huawei Mate 60 Pro, and due to the continued shortage of stock, the aunt finally chose to buy a Mate 60 Pro+.
"The Mate 60 has been out of stock for a long time" "The Mate 60 and pro have been out of stock for about two months"...... Offline stores are "hard to find", and e-commerce platforms such as JD.com have a small number of Mate 60 and Mate 60 Pro in stock, but the color and memory versions are not complete. According to media reports, some dealers quietly raised prices, and the Mate 60 standard version was at a premium of about 300 yuan.
A dealer revealed to the "IT Times" reporter that from August 29 last year to February this year, Huawei Mate 60 sales are about 5 million units, Mate 60 Pro sales are about 12 million units, and the sales volume of the entire life cycle of the series is more than 17 million units.
Recently, QuestMobile's "Top 10 Newly Launched Domestic Models in 2023 by Number of Activated Devices After Launch" data shows that as of February 2024, Huawei Mate 60 Pro ranks first, with 12.832 million activations, and Huawei Mate 60 ranks seventh, with 4.498 million activations. The total number of activations for the two models was 17.33 million units.
"If it's not out of stock, we can sell more, so we're most concerned about the lack of stock for the Huawei Pura70. A number of Huawei dealers said.
Typesetting / Ji Jiaying
Photo/ MIIT, IT Times, QuestMobile
来源/《it时报》公众号vitimes