I don't know if you have heard of "OEM domestic products", that is, manufacturers paste their own brands to other products to sell.
Although the "trademark" is its own, the product is produced elsewhere, which can be said to make money through "OEM".
This also makes many consumers mistakenly think that they are buying an old brand, but in fact, this has nothing to do with the production of the old brand.
So what about the brands sold on the market are "OEM domestic products"? It is recommended that friends quickly understand and avoid stepping on the pit!
Antarctica
Nowadays, many online shopping platforms can see the sale of "Antarctic people" products, and the types of sales are also very diverse.
In addition to the clothes we are familiar with, even the washbasin is produced by Antarctic people, which makes people think that the development of Antarctic manufacturers is so good?
Even some friends trust the Antarctic brand very much, and they will give priority to the Antarctic brand for goods purchased online.
However, when these people received the goods, they found all kinds of quality problems, which also made many people start to doubt the manufacturer's production.
The brand was first established in 1997 and now has a history of 27 years, and it is also an old brand trusted by many people.
It can be said that the first production of Antarctica is "thermal underwear", and in the entire clothing market, it relies on the technology of thermal underwear.
It has won a place in the clothing market, and has left a very good impression in the hearts of many people.
In 2008, due to the influence of the market, the founder Zhang Yuxiang decided to lead his own business to carry out a transformation.
Its transformation is very different from the traditional transformation of other enterprises, and he has abandoned the production plant that he has painstakingly run.
even stopped the important link of "sales", and he only made a reservation about his "Antarctic people" brand.
Originally, he made a fortune by relying on his advanced production technology, but now he has to give up it completely, and only retains his own brand trademark.
His next step is to promote the business model of "community", which is to carry out "trademark branding" in layman's terms.
It is to "authorize" some manufacturers who do not have a brand, and you can use the brand of Antarctic people by paying a certain fee.
According to relevant data, in 2021, the number of Antarctic people authorized reached 13,258.
So that's why we can see all kinds of Antarctic people on the Internet.
Most people buy goods online, but they see the "reputation" of the old brand, and then they choose to place an order to buy.
And now Antarctic people's OEM behavior also makes many netizens feel very disgusted.
Because Antarctic manufacturers only manage "OEM", it is difficult to strictly control the quality of products produced by other manufacturers.
For the Antarctic people, they can be said to have made a lot of money with their "OEM behavior", after all, they don't have to produce.
Hengyuanxiang
I believe that many friends are very impressed by the advertising of "Hengyuanxiang", after all, its advertising rate is still very high.
However, in addition to Hengyuanxiang's advertising is very good, the clothing it once produced has also won a good reputation.
At that time, many people would give priority to buying "Hengyuanxiang" clothes, because they trusted their brand very much.
Hengyuanxiang's most famous clothes are "woolen sweaters", which are not only very affordable, but also guaranteed in quality.
And this brand has a history of 97 years in China, and even the network coverage in China is 100%.
The reason why this brand has been able to exist for such a long time is that it has undergone five corporate transformations, and the process is also very difficult.
However, every reform is still relatively successful, and the value of "Hengyuanxiang" has risen again and again in the market.
In 1991, Hengyuanxiang began to join the "OEM operation", and thus reaped a lot of profits.
This kind of OEM behavior is still difficult to ensure in terms of quality, and it also gives some consumers a bad experience.
Hengyuanxiang's reputation has slowly lost its status in the hearts of the people, but this does not affect the income of manufacturers at all.
Yu Zhaolin
Yu Zhaolin is an old brand of Shanghai nationals, and the thermal underwear that many people first began to wear was produced by Yu Zhaolin.
Not only is the quality very good, but the price is acceptable to everyone, so many people trust the Yu Zhaolin brand very much.
With the changes of the times, Yu Zhaolin has produced a lot of varieties, and the types of goods involved have reached 58 categories.
And in 1999, Yu Zhaolin sold more than 3 million sets of clothing, which shows his status in people's hearts at that time.
However, with the development of the network economy in society, many enterprises have begun to carry out reforms, and they have combined online and offline.
However, this popular old domestic brand began to carry out "OEM management", and even now no longer produces its own clothing.
Therefore, the Yu Zhaolin clothing we see on the Internet are all produced by other manufacturers, and then the Yu Zhaolin brand is pasted.
Although the brand is still on sale, there are indeed many netizens who feel that the quality is really much worse than the actual year.
Kotata
In the 90s, many friends would give priority to the "Good Wife" brand products when buying household appliances.
Mrs. Good was founded in 1999, and it has been 25 years now, and it is still relatively good in the hearts of some people.
With the rapid development of the market, the competition in the electrical industry is also very fierce, and its position has begun to be much less than before.
Therefore, in order for the enterprise to produce better, it will also operate some "OEM", so that it can make a certain amount of money.
However, the reputation of the good wife has been affected a lot, so we must be cautious when buying electrical appliances.
After all, the price of electrical appliances is very expensive now, and you can't just look at the brand when you buy it, the most important thing is its quality.
There are a lot of "OEM marketing" on the market now, so you need to choose carefully when buying.
In addition to some daily items, OEM marketing will be carried out, and even some pharmaceuticals will be sold on an OEM basis.
Finally, when we shop online, we must consult clearly before placing an order, otherwise it is very easy to step on the pit.
Sources of information:
"Antarctic Man" - Baidu Encyclopedia
"Hengyuanxiang" - Baidu Encyclopedia
""Good Wife and many 'Good Wife' Random Inspections Failed" on the list of "2022-2023 Top Ten Home Quality Events"