- Chief Business Intelligence
- Chief Business Intelligence
Source: Phoenix Science and Technology Network
Introduction: Tesla has recently been stuck on a roller coaster and can't get up and down, the stock price has skyrocketed and plummeted, and the management is not peaceful; and it has been revealed that it will lay off 10% of its employees worldwide, and Musk is going to "tighten his belt for the winter"?
Tesla's official website and media
Why did Tesla carry out such a huge layoff project at a critical period in the development of car companies? Could it be that the Huawei M9, which has been far ahead in China in recent times, or BYD, which is the hegemon of one party, or the X2 flying car launched by Xiaopeng, which is now the latest and hottest in the eyes of the Chinese people, is the fundamental reason why Musk can't sit still at all?
Tesla laid off more than 10% of its global workforce?
Or the last straw!
Recently, everyone has a little illusion, as if this year's global car companies are either on the way to layoffs, or have been stepping on each other;Just yesterday, Tesla CEO Musk said: After a thorough review, Tesla will lay off 10% of its global employees due to its own internal factors;
As soon as this news came out, it caused an uproar on the Internet: good guys, isn't this a proper way to tell us: "14,000 families will leave Tesla?"
Tesla's layoffs were reported by foreign news
In the development of a car company, the most important thing is actually the degree of trust and loyalty of employees to their own group; if it is a layoff for no reason, it will not only cause a strong blow to the development of the company, Tesla CEO has laid off such a large number of employees in the company, has not taken this into account?
In fact, this is not the case, and we all know that Tesla's market is also very bad this year.
According to state media reports, "In the first quarter of 2024, Tesla delivered a total of 386,800 vehicles, a year-on-year decrease of 8.3%, and the number of deliveries in a single quarter fell below 400,000 for the first time." ”
Source: Tesla's official website
Source: Tesla's official website
Sales fell short of expectations, and the delivery volume fell below 400,000 units in a single quarter for the first time in nearly two years, and Musk felt really uncomfortable. The global layoffs of more than 10% have pushed Tesla to the forefront all of a sudden.
First of all, we should note that Tesla's original advantages have become smaller and smaller in recent times, and so far, Tesla must have to reduce its operating costs to resist the competitive pressure of these markets;
Musk himself also said that he himself very much does not want to make the decision to lay off employees, and said that nothing can be more exciting than layoffs, but if he wants to make the development of car companies smoother, then layoffs are the choice he must make, because through his own thinking, he knows that in the next two years, the world will be in a long period of economic depression;
Twitter's official website
In addition, we should focus on whether the company can smoothly enter the next stage of development, so how to reduce the operating costs of all aspects of the company is very important.
However, is it really useful for Tesla to lay off employees during this period? 2024 is the most critical year for the development of global car companies.
It is understood that in 2024, Tesla will encounter a "water reversal", and there are many situations that Tesla has encountered that even the heavens did not expect, such as what we all know: "Tesla's Berlin factory in Germany was deliberately set on fire, resulting in a delay in the production progress and stagnation, and there is also a so-called Red Sea conflict and the Baltimore Bridge blocking Musk's maritime lifeline;"
Although Chinese consumers are remembering that the price of Tesla's Model Y has risen, it is the opposite of the situation in the United States, if Tesla keeps cutting prices, it will not be able to stop the crazy decline of crazy sales in China;
However, Tesla's global layoffs seem to have a great effect on alleviating the economic pressure on car companies to a certain extent; first of all, adjusting the size of employees at this time can well cope with the current global economic fluctuations and reduce the losses of the declining social economy;
However, it is important to note that while short-term layoffs may result in significant cost savings for automakers, the consequences of layoffs will be more complex in the long run.
For example, large-scale long-term layoffs will bring a great blow to the morale of the working and living atmosphere of the car company, and the most serious thing is that it will also have a very serious negative impact on the car company, which will make the outside world of the car company have a sense that the company's internal culture is not mature and united enough;
Therefore, Musk himself said: This large-scale staff layoff is also a huge challenge to Tesla, which is constantly looking for a balance between car companies in the market to reduce the financial pressure within the company.
Evaporated 210 billion market value overnight!
Tesla is retreating from the main battlefield?
As we all know, Tesla's stock price has been on a downward trend in recent years, and if Tesla really wants to reduce its operating costs, then it is not enough to make corporate adjustments.
For a car company, it is also important to choose what model to position. The mid-to-high-end market is indeed very expensive for other car companies, not to mention new energy vehicles like Tesla, which specializes in the direction of artificial intelligence.
Since the beginning of the year, Tesla's stock price has fallen by 31%, and although Tesla still retains the position of the world's most valuable manufacturer by a large margin, Tesla's market value has actually fallen by half compared to its peak in 2021.
Tesla's stock price official website
Affected by layoffs, Tesla's stock price began to open low on the same day, falling 6.33% at one point, and falling about 5.59% throughout the day; As a result, Tesla's stock market shrank by $30.433 billion overnight, equivalent to more than 210 billion yuan;
Tesla's stock price official website
Tesla's stock price does not seem to be a particularly good thing if it continues like this, and Musk has been considering whether the car company wants to transform in the recent period.
From Tesla's current most concerned Robotaxi (driverless taxi) commercial project, we can know that compared with Tesla itself, the latter is more like a complete and intelligent integrated marketing model, while the former is more like focusing on the sale of auto parts;
I believe many friends know that since the establishment of Tesla car companies, it has been relying on its advanced FSD (unmanned driving system) and patented open source technology to become famous in the automotive industry;
Indeed, for Musk, how to alleviate Tesla's high operating costs is an urgent need, so in the Chinese market, whether it can launch models with lower prices than Modle 3 and more advanced FSD assisted driving systems in the future is the key to Tesla's breakthrough;
For the Modle 3, the Modle 2 is indeed a lower-level entry-level model, and if Tesla wants to reduce operating costs, then the future Modle 2 may be the main force;
Because Tesla has officially announced that the cost of Modle 2 was originally aimed at the middle and low end, and Musk made it clear: how to successfully build an electric car worth 25,000 US dollars (about 150,000 yuan) to win the mid-level car market, this is a small goal set at the beginning of the company's establishment;
If Tesla really wants to enter the electric vehicle market with Modle 2 in 2025 in the future, then it can really be said to be a dimensionality reduction blow;
It can be predicted that if Tesla can still rely on its own huge advantages of the industrial chain, then it can also create greater room for its own price reduction, although the current development prospect of the new energy brand market is the price of continuous reduction, but can still obtain huge profits in the global market.
Will the new energy market be turbulent in 2024?
Musk: Two veterans have left their posts!
This year, according to Musk, Tesla's only by lowering prices and improving the hard power of its own car system is the royal road to sustainable development.
Not only that, within 24 hours of Tesla's official announcement of a 10% global layoff, two senior executives within the group have announced their departures, namely Baglino, a senior engineer in the electrical industry, and Patel, who specializes in public relations.
Foreign media Twitter's official website
Friends all know that Baglino, as the vice president of Tesla, is second only to President CEO Musk, and he chose to resign at this juncture, and things are certainly not as simple as we imagined.
From a series of operations made by Tesla in recent years, we can see that Tesla seems to be planning some major projects, but in the process of building these new projects, it is necessary to carry out some layoffs to achieve the purpose of reducing costs and increasing efficiency; just like the current Tesla layoffs, the group's strategic center is also focused on how to develop autonomous driving technology.
A few days ago, Musk himself announced that Tesla will release a robotaxi on August 8, 2025, and he himself said: "Roboatixi (driverless taxi) is of great significance to Tesla, and I very much hope to fight a beautiful turnaround battle through Roboatixi and FSD." ”
The official price of this model, which is expected to be high in Musk's eyes, is expected to be around $25,000, and it is very likely to be the next model to promote Tesla's explosion.
The new energy arena has eight immortals across the sea
No progress is regression
We all know that there are friends who pay attention to the development of Tesla car companies in China, all of them start with electric vehicle technology and AI intelligent technology, although there are still many controversies.
Tesla has subverted the concept of traditional fuel vehicles, and the electric vehicles launched have caused a sensation around the world as soon as they were launched. Judging from the facts, Tesla did rely on its own strength at the beginning, and gradually subverted our traditional concept and cognition of automobiles in terms of automotive technology, intelligent popularization, and even human-computer interaction.
Turning our attention to the development of new energy vehicle brands in China, innovation seems to be the most critical part of the evolution of the automotive industry.
According to the official data of the China Passenger Car Association, in the sales list of new energy vehicle companies from January to December 2023, domestic brands alone occupy 9 of the top 10 on the list, among which BYD is at the top of the list, and Tesla's annual sales in China are less than one million units, far behind BYD.
Source: Passenger Association New Energy Vehicle Rankings
Therefore, judging from the sales volume of new energy vehicle companies in 2023, the top ten car companies that have long occupied the top ten on the list are BYD Auto, Tesla China, GAC Aion, and Great Wall Motor......
The reason why these car companies can occupy a dominant position in the domestic market is nothing more than relying on their own powerful black technology, but we should note that not all models of Tesla car companies are hot-selling, and for the entire market, whether Tesla can dominate for a long time in the future remains to be verified by the market.
Do you have any attention and understanding about the recent emergency incident of Tesla's global layoffs of 10%? As for the current development of Tesla, is it still possible for Musk to stand firm in the domestic auto market? Welcome to leave a message in the comment area to discuss and express your opinions or opinions, thank you.
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