Recently, the tail mark of NIO's new car has changed from "JAC" to the word "NIO". This means that today's NIO has completely erased the "brand" of JAC.
In fact, in December last year, NIO declared a new car in the name of "NIO" to the Ministry of Industry and Information Technology, indicating that NIO has obtained independent car manufacturing qualifications.
At that time, in the new car declaration catalog of the Ministry of Industry and Information Technology, the tail mark of NIO ES7 only had the word "NIO", instead of the previous "JAC NIO".
In April 2016, NIO and JAC signed a five-year cooperation framework agreement, and then JAC began to provide OEM for NIO's first model, the ES8.
In May 2021, JAC and NIO renewed the OEM agreement to produce models including ES6, EC6, ET7 and subsequent products until May 2024.
Relying on the "OEM" for Weilai, JAC Motors earned 3.038 billion yuan from Weilai in 5 years from 2018 to 2022, including manufacturing expenses and loss compensation.
After all, OEM is not a long-term solution, and the road of OEM of new forces is only a phased arrangement, not only because the OEM has its own vehicle brand, it is difficult to isolate conflicts of interest.
In May last year, NIO announced that the company spent 3.16 billion yuan to acquire the first and second advanced manufacturing bases from JAC.
After taking over the OEM factory transferred by JAC, NIO officially ended its seven-year OEM production history. For NIO owners, there is no need to cut off the tail mark of "JAC" by themselves in the future.
Li Bin, chairman of NIO, has revealed that if NIO's cars are completely manufactured by itself, manufacturing costs will continue to drop by 10%.
It is reported that JAC and NIO will continue to cooperate, but at present, the cooperation will not be in the foundry, but in other fields, such as in the field of battery swapping.
At present, NIO has launched as many as 8 models on the market, but monthly sales have not improved much.
NIO sold 30,000 units in the first quarter of this year, down 3.2% year-on-year, making it one of the few companies with a year-on-year decline in sales with Nezha Automobile. In the first quarter of this year, NIO only achieved 13% of its annual target of 230,000 vehicles.
Last year, NIO sold 160,000 vehicles, released NIO mobile phones, and obtained independent car manufacturing qualifications and investment in the Middle East, but at the cost of a record-breaking loss of 20.7 billion yuan.
Compared with 2022, the loss increased by 43.5%, and the loss per car sold was about 130,000 yuan, and the total loss of NIO in the past six years has exceeded 86 billion yuan!
As a high-end luxury brand, the price of NIO vehicles is very high, even exceeding BBA, but the main reason for losing so much money per car is that NIO is too good at burning money.
A few more words
The new energy vehicle track has long been full of bones, and there are countless car companies that have fallen. In the eyes of some, NIO, which has huge losses, has the potential to become one of them.
For NIO, it is good to be able to obtain production qualifications, but in the highly competitive market environment, how to survive is the key.