On April 16, the first Children's Nutrition Literacy Improvement Action Industry Forum and the National Children's Precision Nutrition Knowledge and Skills Challenge for Children aged 0-6 were held in Shanghai.
Zhang Leishi, member of the Organizing Committee of the National Food Nutrition and Health Management Standardization Working Group, Ma Guansheng, Director of the Department of Nutrition and Food Hygiene of Peking University, Shen Xiuhua, Director of the Department of Clinical Nutrition of the School of Medical Technology of Shanghai Jiao Tong University, and other representatives of associations and experts, as well as representatives of supporting enterprises, Li Fengting, CEO of H&H Group China, Peng Jiahua, Executive President of BNC China of H&H Group, representatives of 18 national leading maternal and infant chain institutions such as Baby-Friendly Room, Baby-Friendly Island, Hunan Mazai Valley, and Luo Wengao, founder of Zhongtong Media, as well as media representatives, attended the event. At the forum, representatives from various parties discussed how to effectively implement the action of "Improving Children's Nutritional Literacy", and shared the combination and progress of the whole chain of children's precision nutrition and health industry, education and research from multiple perspectives.
In order to promote the implementation of children's nutritional literacy, the conference officially launched the annual strategy for improving children's nutritional literacy, and invited 18 national leading maternal and infant chain institutions to become "strategic cooperation units for children's nutritional literacy improvement" with Biostime to jointly promote the improvement of children's nutritional literacy. In addition, there are nearly 100 outstanding representatives from the maternal and infant industry practitioners across the country to compete on the same stage, open the precision nutrition knowledge and skills challenge for children aged 0-6, strengthen the construction of the talent team in the health industry with practical actions, help improve the national nutrition literacy with the strength of the enterprise, and join hands with the national maternal and infant channels to open a new era of children's precision nutrition.
Actively respond to the call to health
Seek to build a new era of precision nutrition for children
Nutrition is the cornerstone of health, and since May 2023, the Nutrition Literacy Branch of the China Health Promotion and Education Association officially launched the "National Nutrition Literacy Improvement Plan", and the improvement of nutrition literacy and nutrition and health education in China have officially entered a stage of rapid development. Infants and children are the foundation of the country's development, and their nutritional and health status is the basis for improving the quality of the social population, which requires the common attention of the whole society.
At the beginning of the event, Zhang Leishi, member of the Organizing Committee of the National Food Nutrition and Health Management Standardization Working Group, delivered a speech and shared: "The 'Healthy China Action' pointed out that by 2030, the health literacy level of residents across the country will not be less than 30%, and the awareness rate of residents' nutrition and health knowledge will increase by 10% compared with 2022. The setting of these goals has made the whole society pay more attention to nutrition and health, and pay attention to the improvement of the public's nutrition and health literacy. ”
Zhang Leishi, member of the Organizing Committee of the National Food Nutrition and Health Management Standardization Working Group
Subsequently, Professor Ma Guansheng, Dean of the Department of Nutrition and Food Hygiene of Peking University, shared the practical significance and key points of the "Children's Nutrition Literacy Improvement Action" to promote the "Healthy China 2030" planning outline. At the same time, he also put forward expectations for this event, hoping that this large-scale, organized and scientific significance challenge can implement the "improvement of children's nutritional literacy and health literacy".
Ma Guansheng, Dean of the Department of Nutrition and Food Hygiene, Peking University
In recent years, with the introduction of a series of national nutrition policies, the public's awareness of health management has gradually deepened. Among them, the consumption of precision nutrition products for infants and children has become a trend, consumers are looking forward to more scientific nutritional supplement solutions, and the market has also put forward higher requirements for the maternal and infant industry. In addition to product upgrading, how to improve the service capacity of the maternal and infant industry and meet the refined parenting needs of a new generation of maternal and infant users has also become the key to the expansion of the maternal and infant industry.
As a supporter of this event, Li Fengting, CEO of H&H Group China, also mentioned the specific actions made by the group to promote the implementation of the national nutrition literacy improvement plan and upgrade the service of empowerment channels. She said that in 2024, H&H Group will work with the China Health Promotion and Education Association to jointly export nearly 2,500 primary/senior talents of children's precision nutrition instructors for the maternal and infant industry. At the same time, she also looks forward to working together to expand the scale of the national health talent team and continue to support the "National Nutrition Literacy Improvement Plan".
Li Fengting, CEO of H&H Group China
In response to the "0-6 years old National Children's Precision Nutrition Knowledge and Skills Challenge", Peng Jiahua, Executive President of H&H Group BNC China, also added that H&H Group has always strongly supported the "National Nutrition Literacy Improvement Plan" and carried out the "Children's Nutrition Literacy Improvement Action", and Biostime, as a leading brand of infant and child nutrition covering the whole country, has been deeply involved in the infant nutrition industry for 25 years, and it is necessary to give full play to the professional strength of the enterprise to help improve the ability of maternal and child health services.
Peng Jiahua, Executive President of H&H Group BNC China
As the core terminal channel of the maternal and infant industry, maternal and infant stores strengthen the professional precision nutrition knowledge reserve of store employees, which is conducive to meeting the urgent needs of families for "precision nutrition" and the rapid development of maternal and infant brands. Therefore, Biostime is committed to exploring the development model of "scientific nutrition products + professional service guidance", and empowering the service transformation and upgrading of maternal and infant channels, which not only helps promote the implementation of the national nutrition literacy improvement plan, but also creates a new win-win situation for brands and channels.
Condense the potential energy of production and research
Create a new situation of brand + channel win-win
At the roundtable discussion on the theme of "How to Promote the Improvement of Children's Nutrition and Health Elements", Gao Qin, Vice President of Baby-Friendly Island, Wang Yun, Senior Vice President of Baby-Friendly Room, and Peng Yunhui, Chairman of Hunan Mazai Valley, attended the roundtable discussion on how the channel can promote the improvement of children's health literacy, and shared the successful experience of the channel in product layout and service optimization.
Luo Wengao, founder of Zhongtong Media, first shared the changes in the consumption needs of the new generation of parents in recent years, he said: The purchase channels of the new generation of parents are more diversified, both online and offline, and attach great importance to the value-added services provided by the brand, so to obtain the recognition of the new generation of parents, doing a good job in channel service is the key to customer acquisition and retention.
Founder of Zhongtong Media, Luo Wengao
Talking about how to upgrade and adjust the current infant and child chain, Gao Qin, vice president of Baby-Friendly Island, pointed out that children's precision nutrition is a rigid need and needs to unite the strength of upstream enterprises, such as Baby-Friendly Island, which hopes to strengthen cooperation with leading nutrition and health companies such as Biostime to carry out consumer education, but in helping them solve the problem of more nutrition solutions, channel personnel are needed to become experts in improving children's nutritional literacy.
Vice President of Baby-Friendly Island Gao Qin
Wang Yun, senior vice president of the baby-friendly room, revealed the latest selection standards for the baby channel to the audience, she said that the current selection of the baby-friendly room not only focuses on the multiple needs of the new generation of birth groups, but also focuses on new growth categories, finds new growth points, carries out diversified operations, and is committed to precision nutrition supplementation, while achieving balanced and coordinated development of multiple categories.
Yun Wang, Senior Vice President of Baby-Friendly Room
Peng Yunhui, chairman of Hunan Mazai Valley, believes that professional nutrition knowledge and skills are the basis for the long-term development of practitioners in the maternal and infant industry, and stores can not just sell products, but also need to be consumer-centric, consider from the perspective of users, and provide more professional services to enhance the value of products.
Peng Yunhui, chairman of Hunan Mazai Valley
At the end of the forum, the conference invited 18 national head maternal and infant chain institutions to become the "strategic cooperation unit of children's nutrition literacy improvement action" and held a launching ceremony, officially announcing the official launch of the annual strategy of children's nutrition improvement action.
Professional events empower the construction of talent teams
Assist in the implementation of the "Children's Nutrition Literacy Improvement Action".
The development of nutrition and health is inseparable from the strong support of channel terminals and nutrition professionals. It is important to give full play to the strength of enterprises and unite with the country's leading maternal and infant chain institutions to improve the professionalism of the maternal and infant industry, which not only helps the service transformation of offline chain enterprises, but also promotes the effective implementation of the "Children's Nutrition Literacy Improvement Action".
The first 0-6 years old National Children's Precision Nutrition Knowledge and Skills Challenge came into being, with the goal of improving the professional skills of 0~6-year-old children's precision nutrition service personnel in the industry, and set up an advanced mechanism throughout 2024.
At the competition site, nearly 100 outstanding representatives of stores from 18 national head infant and child chain institutions participated in the competition. This Children's Precision Nutrition Knowledge Challenge has effectively stimulated the enthusiasm of the majority of infant and child chain practitioners for the learning of children's precision nutrition and health knowledge, further deepened the knowledge and understanding of nutrition practitioners on children's precision nutrition, and achieved gratifying results in improving the comprehensive quality of nutrition and health of national infant and child chain service personnel. In the end, 10 winners will be selected to win limited prizes.
Innovate the development model
Open a new era of precision nutrition for children
For a long time, Biostime has not only focused on the market segment layout of infant nutrition, upgraded and iterated lactoferrin + probiotics, DHA algal oil + ARA, calcium tablets and other nutritional categories, but also specially supported the release of the "Nutrition Precision Supplement Guide for Children Aged 0-6", leading the value upgrading and high-quality development of the "precision nutrition" industry, and innovating and developing a development model of "scientific nutrition products + professional service guidance".
From the "Primary/Advanced Series Training for Children's Precision Nutrition Instructors" to today's "0-6 Years Old National Children's Precision Nutrition Knowledge and Skills Challenge", from the individual promotion of "Gold Medal Nutrition Tutors" to the many "Strategic Cooperation Units for Children's Nutrition Literacy Improvement" linked to the national maternal and infant channels, Biostime has spared no effort in promoting the professional and service capabilities of domestic maternal and infant industry practitioners, and has cultivated a group of children's precision nutrition instructors with solid foundation, practical skills and advanced vision, which has contributed to the "Healthy China 2030" Build a solid foundation for talents, and promote the sustainable development of the nutritional quality of national children.
In the future, adhering to the PPAE concept of Premium, Proven, Aspirational and Engaging, H&H Group will join hands with national authorities, professional colleges and channel partners to strengthen the construction of children's precision nutrition talent team, consolidate and improve the base point of infant nutrition services, help improve national health literacy, open a new era of children's precision nutrition, and help healthy China Development process by 2030.