introduction
Everyone is no stranger to the brand of Feike, and the overwhelming advertising has allowed Feike to quickly gain a foothold in the electrical market, but after an in-depth understanding of Feike company, you can't help but feel that it is really amazing.
It is not to say how amazing Feike's products are, but the dividend model of Feike company!
According to the relevant regulations on listing, listed companies need to take out more than 10% of the total share capital for issuance, and generally listed companies will take out far more than 10% of the part for subscription in order to absorb funds.
When Feike was listed, it stepped on the line accurately, only issued 10.01% of the total share capital, and raised more than 700 million yuan, although it sounds like more than 700 million is a lot of money, but for a company that can be listed on a large scale, there may be no shortage of this money.
That is to say, although Feike is now listed, nearly 90% of the company's shares are still in the hands of the company's boss Li Chengteng, and it can be said that he is a listed company alone!
I have to say that Feike Company is really magical, and his boss Li Chengteng is also a magical character.
Li Chengteng focuses on razor research
Li Chengteng was born in a poor mountain village in Zhejiang, and his family was very poor, but he still insisted on letting Li Chengteng study, and Li Chengteng was also very competitive, studied very hard, and his grades were quite good.
After graduation, his mother gave him 41 yuan, Li Chengteng took the 41 yuan to start his own hard work, only 20-year-old Li Chengteng came to Wenzhou with a dream, at the beginning, his work was not smooth, he did the work of a storekeeper, motorcycle mechanic, etc., but it was not long.
Later, he entered a razor factory and was responsible for circuit board soldering, so Li Chengteng and razors formed an indissoluble bond.
In order to make more money to supplement his family, Li Chengteng insisted on working for more than ten hours a day, and also studied work technology to find ways to improve his efficiency.
After a long period of perseverance, his electric welding technology was far ahead of the factory at that time, and because of his hard work, the boss of the factory was also very optimistic about him, so he rose all the way to become the director of the factory, and his salary naturally rose.
But soon after, there was a crisis in his foundry, when many factories appeared, there were more competitors, and the technology was the same, so everyone began to fight a price war, in the face of such a competitive relationship, Li Chengteng was very unoptimistic, so he suggested that the boss give up processing and create his own brand.
But at that time, the boss was content with the status quo and did not want to make great changes, so he did not agree with Li Chengteng's opinion, as the saying goes, different do not conspire with each other, Li Chengteng saw that the boss and himself now have no common goal, so he immediately made a decision and jumped out and began to work alone.
After Li Chengteng left the factory where he worked, he took out the savings he had saved for many years and opened a company called Yongjia Feike Electric Appliance Co., Ltd., which started his own entrepreneurial road.
At the beginning, he focused on the research of razors, because it was not a factory for OEM processing, so he needed to do his own product development, in the face of the high quality of foreign brands and the low price of domestic brands, Li Chengteng was not discouraged, but more focused on the performance of the product.
Although he has a certain amount of technology, it is not enough to carry out innovative research on products, so he spends a high price to hire professional researchers for product development.
He insisted on spending every penny on the blade, saving everything he could, and he soaked in the R&D room with the researchers every day to conduct research.
In this way, after several months of research, Feike's first shaver finally came out, this razor is the first double-ended rotary shaver in China, and there is almost no difference from foreign products, compared with foreign products Feike's price is also very conscientious.
However, compared with the local brands in the domestic market at that time, Feike shavers were expensive, and they were far more expensive than other domestic brands, but they dared to set such a high price, and Li Chengteng was still very confident in his products.
In this way, Li Chengteng began to sell his products in person, but because of the price problem, the sales situation was very bleak, and then there was no way, Li Chengteng found a dealer for distribution, but the situation was still not optimistic, and finally there was no way, Li Chengteng could only find another way, let the dealer sell and then give money.
After a period of sales, Feike razor with superior quality, finally in a number of razor products, sales are getting better and better, at this time Li Chengteng took advantage of the situation in CCTV to advertise, so Feike razor has become a good product in everyone's minds.
After that, Li Chengteng paid more attention to product research and development, and used most of the funds for product research and development, and the brand Feike quickly gained a firm foothold in China.
But later Li Chengteng found that many big foreign brands not only have several times the price of Feike products, but also have very good sales, and they are not only wholesale, this foreign brand also has its own exclusive counters in major shopping malls.
This made Li Chengteng realize that this was a business opportunity, so he also began to prepare the counter for Feike products.
After discussion, the counters of Feike products have been opened in major shopping malls across the country, and in this way, the face of Feike products has risen all of a sudden, and it is no longer a product on the street, but a tall product in everyone's mind.
After several years of development, Feike has become a well-deserved leader in China, and its sales volume and reputation are also leaders in the same industry.
However, after years of development, Feike will also encounter bottlenecks, for a period of time, the brand value of Fike has not been raised, and the price is difficult to rise, everyone will still think that foreign brands will be better.
At this time, Li Chengteng had a bold idea to go public.
The company "stepped on the line" to go public
So in 2016, Feike Electric Co., Ltd. chose to be listed on the Shanghai Stock Exchange, and after the listing, Li Chengteng's net worth was as high as more than 10 billion, but the so-called listing of Feike Electric seemed to be to increase its popularity.
In the proportion of shares in the listing, Li Chengteng himself accounts for nearly 90%, and the issued shares only account for 10.01% of the total shares, which is still because of the relevant regulations of the listing, which requires 10% of the total shares to be sold.
According to the Tianyan inquiry in recent years, in fact, the important shareholder of Feike Company has always been Li Chengteng, and his share ratio has always been nearly 90%, and Feike Company has been listed for many years, and the proportion of shares has hardly changed, and in recent years, most of the dividends have also entered Li Chengteng's pocket.
According to relevant data, in 2023, Feike's corporate receivables will be as high as 5.06 billion. The profit is 1.02 billion, which is completely increased compared with the same period, and at the time of dividends, 1.002 billion yuan was also taken out for dividends, but dividends are distributed according to the proportion of equity ownership, and 90% of the equity is in the hands of Li Chengteng, so most of the income still flows to Li Chengteng, which is estimated to be 880 million.
I have to say that Li Chengteng really played a good hand of cards, and it seems that he is very generous to take out the benefits for dividends, but in fact, these dividends finally returned to Li Chengteng alone.
Feike Electric Company seems to be a listed company, but in fact, Li Chengteng alone has the right to speak and equity.
Li Chengteng concentrated almost all the equity of Feike Company in his own hands, and he was both the president and chairman of the board, not only the company's senior management, but also the actual controller of the company, and directly divided almost ninety percent of the interests, which can not help but make people feel that Feike Electric Company is a listed company exclusively enjoyed by Li Chengteng.
In recent years, the development of Feike Electric Appliance Company is also smooth, in the shaver industry leader, Feike's market share and sales volume is also considerable, and Feike's advertising is also well-known, everyone can basically see Feike's advertising.
However, now that various industries are developing and progressing rapidly, Feike Electric only relies on razors, and the market share is obviously insufficient, so Feike began to expand its products.
Products of Feike Company
In fact, Feike Electric Company began to study new product categories in the early years, including hair dryers, electric hair clippers and hair trimmers and other products, and because the reputation of the Feike brand has been beaten, it is relatively easier to sell other products than before.
Although there are many products, but the main products of Feike still rely on razors, according to relevant data, 72% of the revenue of Feike Electric Company comes from razors, only 28% of the revenue comes from other electrical products.
Although a variety of product types is one way for the company to develop, there is no obvious change in this way, so the company still needs to change, so Feike once again began to work on its main business - razors.
They have made the razor market younger, and also distinguish different price segments, so that there is a clear comparison, and the price can also meet different groups of people, now we can often see Feike advertising, and today's products are catering to the young market.
The product design is relatively simple and generous, small and convenient, and Gao Guangyu is also ingenious, all in all, the market development of Feike Electric is relatively optimistic.
epilogue
Although the development of Feike Electric Company is relatively good, but Feike Electric Company, as a listed company, the proportion of equity is also quite strange, the circulating shares are only 10%, the dividends are also into the boss's pocket, and the salary employees are only wages, so it is very likely that there will be troubles.
Resources:
Observer Network - "Almost all the profits of 1 billion are used for dividends, and the actual controller of Feike Electric has 880 million"
New Express - "Feike Electric Dividends 1 Billion Dividends and 880 Million Exclusive Controllers"
Baidu Encyclopedia - "Li Chengteng"