Feng Lun, the soul of Vantone Group, recently put forward a thought-provoking suggestion: there are three types of houses that should be sold decisively now. He was talking about the shops that dotted all corners of the city, especially the smaller ones on the ground floor of the buildings, and the independent shops scattered around. At the same time, he also highlighted the small shops in the shopping mall and some office buildings.
Feng Lun's view is clear, he believes that with the vigorous development of e-commerce, the survival environment of these traditional shops is becoming more and more difficult. Therefore, he advises that if the financial situation is tight, these properties should be a priority for sale. And for those with plenty of money, while there is no need to rush to sell, there is also a need to reassess the future value of these properties.
Feng Lun, a leading figure in China's business world, has earned widespread acclaim for his unique business insight and profound philosophy of life. His suggestion undoubtedly provides us with a new perspective on the future of these traditional shops.
From my personal observation, there are indeed many shops facing operational difficulties. They change tenants frequently, and the cycle of renovation, opening, and closing seems to be the norm. This phenomenon may be a microcosm of the impact of e-commerce. Therefore, Feng Lun's suggestion is indeed worth pondering.
Of course, each store's situation is unique, and whether or not to sell depends on the specific situation. But in any case, Feng Lun's reminder makes us realize that in the era of e-commerce, we need to be more cautious about the value and prospects of traditional stores. Perhaps, this is a good opportunity for us to adjust our asset structure and optimize our investment strategy.
In the face of Feng Lun's suggestion, we may be able to further think: in today's increasingly popular e-commerce, how should traditional shops respond to challenges and seek new development opportunities?
First of all, we can consider upgrading and transforming the functions of the store. In addition to traditional retail business, shops can also try to introduce more diversified formats, such as experience stores, creative studios, etc., to attract more consumers. At the same time, with the help of modern technological means, such as online platforms, virtual reality, etc., the combination of offline and online will provide consumers with a more convenient and rich shopping experience.
Secondly, shops can strengthen cooperation and linkage with other business formats. For example, it has established cooperative relations with surrounding communities and office buildings to jointly create a comprehensive commercial body integrating shopping, leisure and entertainment. This can not only increase the visibility and influence of the store, but also attract more potential consumers to achieve a win-win situation.
Finally, shop operators also need to continuously improve their business capabilities and innovation awareness. They need to pay close attention to market dynamics and changes in consumer demand, adjust business strategies in a timely manner, and constantly innovate business models and products and services. Only in this way can we be invincible in the fierce market competition.
In conclusion, Feng Lun's suggestion reminds us that in the era of e-commerce, traditional shops need to be more flexible and open to respond to challenges and opportunities. Through upgrading, cooperation and linkage, and improving our own capabilities, we can inject new vitality into our shops and make them shine in a new business environment. At the same time, it also requires us to maintain a keen insight and innovative spirit, continue to explore and practice, and open up a broader path for the future development of the store.