Recently, Zhou Hongyi, chairman of 360 company, used his personal account to post a news on the video platform, in which he first grabbed a few handfuls of snacks in the waiting room of the Capital International Airport, and also met Liu Hanyuan, chairman of the board of directors of Tongwei Group, Wang Linpeng, chairman of the house, and Chen Dongsheng, chairman of Taikang Group, on the plane to the United States.
In the past year, the egg has been "breaking the circle" with lightning speed, occupying the leisure life of many people. The greeting among Beijing's middle class almost changed from "have you eaten" to "have you made eggs today", and even became so popular that "if you don't break eggs before a meal, you don't have a meal, and if you don't break eggs after a meal, you are equal to eating for nothing." As a kind of card game, Egg Hunting has recently become popular from Jiangsu to the whole country, from the system to the financial circle, replacing golf and Texas Hold'em as a new social password.
As far as the eye can see, the middle class, led by the financial circle, are practicing egg-breaking techniques, and as long as they have time, they will gather in groups to make eggs. Inside and outside the bars of Beijing's Sanlitun and Shanghai's Xintiandi, there are gold-collar people playing with eggs, and the pomp is unprecedented.
From the development of a large number of related events, to the formulation of teaching material rules, to the establishment of the Egg Breaking Sports Association, the development system of Egg Breaking has become more and more complete. From grassroots games to competitive sports "regular army", Egg is not only a game, its strong social attributes are being recognized, from the financial fan circle to all walks of life, it contains a set of business logic behind it.
140 million egg ring powder
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Originated in Huai'an, Jiangsu, it evolved from the local poker games "Run Fast" and "Eighty Points". In the Huai'an dialect, "掼" is the meaning of falling, smashing, and the player will smash the "egg" in his hand, that is, the "bomb" to the table, that is, the egg.
To put it simply, the egg needs two decks of 108 playing cards, 4 people in pairs of teams to carry out, the rules of the game synthesize the "run fast", "eighty points", "fight the landlord" and other card games, which team of players is the first to finish the cards in their hands, that is, the winner.
The rules are simple, the game is easy, and its unpredictable way of matching cards and playing cards makes every game full of suspense and challenges. The unique charm of the egg game has made the egg game popular all over the country in just a few years. According to incomplete statistics, there are 140 million egg players in the country, and there are more than 20 million in Jiangsu and Anhui provinces alone.
According to the 2023 China Annual Emerging Talent List, Egg was awarded the "Game of the Year". Eggs are also listed as a performance event in the 5th National Mind Games, competing on the same stage with traditional events such as chess, bridge, and backgammon. In fact, long before the formation of the egg craze in the venture capital circle and the financial circle, the egg has begun to be popular in the circle of the system, and it is not until this year that the egg has become a new social currency, spreading in the financial circle and becoming a social "hard currency".
Many business tycoons have joined in. Zhou Hongyi believes that "breaking eggs is very important for socializing"; Liu Qiangdong once laughed and said, "If there are eggs, I believe that every dormitory is beating eggs"; Yu Minhong also said, "It's good to love eggs, and I love to fight, but it's not interesting to beat eggs every day." In Shanghai, the Egg Breaking Sports Association was also established, and the first chairman of the council was elected by the chairman of Oriental Fortune, who is worth 40 billion yuan.
Although it is easy to get started, according to senior players, the biggest charm of the egg is the dramatic changes of the game and the "variables between card combinations".
Feng Jie, vice president of the Suzhou Egg Association, said, "The egg has a rustic appearance, but in fact, it can take root at the grassroots and can also go to high-end social groups. Everyone can find a balance in this game, establish a channel of communication and dialogue, and become a 'social artifact'. ”
Yu Mingyang, a Chinese marketing expert and author of "Egg Breaking Heart Method", also believes that egg cracking itself is a kind of intellectual contest and competition, and that you can find the joy of creativity and the joy of creation in such a game, which is also the reason why elites like to break eggs. It is not only a stepping stone to making friends, but also a magic weapon to attract investment.
Why Egg Hunting Became a Social Upstart/
As one of the nine major competitions in mind sports, egg hunting itself is a normal leisure and entertainment game. But in today's social circles, it's given more than that. The essence of business negotiation is a contest between people's hearts, and egg hunting is an effective way to build communication and trust.
There are countless types of card games in China, why is it that only the egg can explode out of the circle?
Eggs come with social functions to break the ice quickly. In the game of egg hunting, players need to work closely with their teammates to develop strategies together, and this team spirit makes people feel a strong human touch. The powerful social attributes of the egg are a great weapon for the living to quickly "break the ice" and enter the circle of acquaintances. For business people, this attribute helps them quickly expand their customers, shorten the distance, and maintain relationships in the future. And, no matter what type of personality it is, it's very friendly to the eggs. It is also seen as a channel for class integration, satisfying the needs of communication between the upper and lower levels, and has a unique interpersonal lubrication value.
Some industry insiders said, "Playing cards and investing, many of the underlying logics are the same, and the tests behind them are human nature, pattern, and cognition." A master of egg picking must be a master who is good at disguise, has a city in his heart, and has insight into human nature. ”
Eggs have officially certified properties. With its own entertainment, puzzle and competitiveness, the grassroots eggs have been upgraded all the way, and even stepped onto the national competitive sports arena, becoming the top of the "Chinese-style card game". It was included in the fifth batch of municipal intangible cultural heritage by the Huai'an Municipal Government, included in the national interesting chess and card official competition project by the State General Administration of Sports, listed as the performance project of the Fifth National Mind Games, and entered the Spring Festival Gala sketch ...... A series of official certifications have further made the egg more famous.
Network traffic boost. 2023 is called the "first year of egg hunting" by some people, and topics related to egg hunting are frequently searched. During the year, the number of egg-breaking companies and associations surged to 163, an increase of 160% compared to the previous year. WeChat Mini Programs and Douyin Mini Programs have developed egg games, and even some specialized game companies have developed egg game software. On the Internet, the egg shake got rid of the stereotype that the main audience of solitaire is the middle-aged and elderly, and is welcomed by a large number of young people, making the fire of the egg burning more and more.
It is worth being vigilant that the egg cannot be a kind of bridge to pull the relationship. With the gradual clarification of the rules of egg cracking, it has gradually become a national chess and card sport, and some possible illegal operations attached to the egg cracking also need to be vigilant and prevented. On the surface, it is a beating egg, but in fact it is a sophisticated performance, which not only cannot make the egg beating simple and pure fun, but also may make the egg breaking a hotbed of unspoken rules.
Let the egg really become an intellectual sport to relax the body and mind and help the society, which is the starting point of the development of the egg, and it should also be its destination.
Written by Cai Yutong