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When it comes to "Story Club", it is estimated that many people have endless words.
In the seventies and eighties, it was a "star book" at that time, and no matter which neighbor's house it was, you could basically see the figure of "Story Club".
Sometimes people read each other interchangeably, because each book tells a different story.
In recent years, however, it seems that we have rarely seen them.
What's going on here?
The "Story Club" that is popular all over the country
It is no exaggeration to say that the popularity of the previous "Story Club" is no less than that of the current mobile phone.
In the seventies and eighties, young and old, regardless of gender, stories would be talked about eloquently, and even some of the best content of the time could be recalled.
When I was a child, "Story Club" was the most popular thing in our family, and it was even watched by the whole family.
Every time there was a new issue of "Story Club", my mother would buy a brand new book to read, and at this time, the original one was mine.
What impressed me the most was that at that time, as long as I went to the toilet, I couldn't do without the "Story Club" in my hand, and if I couldn't find the book, then the toilet would be like going to the toilet in vain.
I don't know why, but I always feel that the books I read in the toilet are more interesting than the books I usually read, and the content of "Story Club" is very attractive.
I believe that many people have a similar experience, lying alone in the middle of the night, secretly watching "Story Club" with a flashlight in his hand, sometimes he will be frightened by some horror stories, and sometimes he will laugh until his stomach hurts by the jokes inside.
There are also people who will bring "Story Club" to school to watch it secretly, but most of them are ruthlessly accepted by the teacher in the end.
In 1963, "Story Club" was officially launched, and it focused on hunting stories and some jokes.
When it first appeared, it became a very popular existence, and it was not a problem to sell millions of copies a month.
In 1994, "Story Club" was also rated by CCTV as "one of the top ten magazines in the country that readers love the most", which is enough to see the popularity of "Story Club".
In fact, the popularity of "Story Club" also has a lot to do with its content.
Because the content of "Story Club" is very easy to understand, it can be said that as long as people who know words can understand the content of what it writes, which is simply a "detoxification artifact" for people at that time.
Besides, the writing techniques of the authors in "Story Club" are also very good, and each novel will seem to give people a sense of excitement of ups and downs, as if it is happening around you.
And "Bosom Friend" can give people a spiritual impact.
"Bosom Friend": Childhood memories
Compared with "Story Club", "Bosom Friend" seems to give people a feeling of a long stream, and it can be regarded as carrying the memory of an era.
In 1985, "Bosom Friend" magazine was founded in Wuhan, and it accurately grasped people's psychology, which is what we now call "traffic password".
On the cover of the magazine, "Bosom Friend" always makes enough articles to attract people's attention, such as "Mother sold her house just to find her biological son", "I was deceived by my returnee boyfriend and went bankrupt", etc., coupled with colorful fonts, it is simply an accurate grasp of the style of that era.
If "Story Club" focuses on imagination, then "Bosom Friend" focuses on a strong sense of self-substitution.
We can see some things from the submission conditions of "Bosom Friend", their manuscripts need to focus on family love or touching things, and the most important thing is to make people cry.
Looking at the pages of bloody family ethics plots, some people even sit down and feel that the stories in the book are about their own personal experiences, which can also resonate with readers and attract more "fans".
But when we look back at those stories now, we can actually find that each story is outrageous, and can even be described as wonderful, but it can't stand that people just like to watch it.
What's even more terrifying is that when the magazine "Bosom Friend" was first launched, it instantly occupied the domestic market at that time, and even ranked first in the number of domestic periodicals, and even the sales of "Story Club" could not compare with it.
Not only that, but the sales volume of "Bosom Friend" can rank fifth in the world, which is incomparable to other magazines of the same period.
According to relevant information, in 1999, the tax generated by "Bosom Friend" for the country reached 26 million yuan, which is shocking enough both then and now.
However, I don't know why, with the development of society, these magazines seem to have been negotiated, and all of them have disappeared from people's sight.
This makes one wonder why the once popular magazine has now disappeared.
In fact, the reasons for this are complicated and complex, but it is also very easy to understand when it comes to simple words.
Why is the scenery gone?
In fact, one of the most straightforward reasons is the popularity of electronic products.
In the 90s, the advent of television was a blow to these books and magazines, but they were still able to survive at this time.
However, with the development of electronic products and the emergence of computers and mobile phones, it can be said that it is a very huge impact on books and magazines.
If people want to read novels, they can read e-books on their mobile phones and serialized novels on their computers, and they can read whatever they want, not only in the scope of one magazine, but even faster than these magazines.
In this comparison, people are definitely more willing to read novels online.
Besides, there are more leisure and entertainment projects nowadays, and they are not limited to television sets and novels.
In the seventies and eighties, in addition to normal work, people lived every day by talking to their neighbors in the village, or taking a walk, and when they came home, they had to read novels to pass the time.
But now, the emergence of some games is a dimensionality reduction blow to magazines, and many young people will choose to play games to relax themselves in their free time.
In addition, there are movie theaters, amusement parks, and various parks, all of which are quite competitive.
Over time, the original books and magazines also faded away.
However, this does not mean that they have disappeared, and "Story Club" also follows the trend of the times and has created its own website on the Internet.
Like many serialized novels now, they are also updated at the same time, and the content is exactly the same as the book update, which also allows its loyal fans to have a good experience.
In fact, these magazines are not just a lifeless book, they carry the memories of a generation.
In my home, there are still several copies of "Story Club", and whenever I am idle and bored, I still pick it up and read it again.
I wonder if you still have the habit of reading magazines now?
Reference: People's Daily Online-People's Daily Overseas Edition "Xinbao" Suspended Publication of "Chengbao" Suspended Print Edition Disappearing Newsstand 2015-7-30
Xinhuanet, The Bankruptcy of Reader's Digest: How Can Traditional Media Survive Digitally?2009-10-09