Written by Lin Dang
Edit| Dudu
This generation of young people has gone "crazy", crazy everywhere.
Every month, the gears of success invent new anxieties with unchanging laws, like a modern version of the Stone of Sisyphus, which is never-ending pushed to the top of the mountain:
The bitterness of being a subject in a small town, and the anxiety of an only daughter in Jiangsu, Zhejiang and Shanghai.
Today said that the last batch of post-80s generations are no longer able to take the public examination,
Tomorrow tells us that most people choose to go to the incense between being motivated and going to work......
The wind of anxiety, like a fire, burns every soul that tries to move upward. In such a rapidly rotating world, the anxiety of the outside world seems to become our shadow, following every step of the way.
We know that life should be a wilderness, and we are on track. Those migrant workers who yearn for the distance, but are trapped by reality, have been lightly broken.
Lying flat may seem like a relief, but it is not a viable way out for everyone, and it may be an escape, but it is not the solution to the problem.
The sense of relaxation has become a spiritual item that modern people can't seek.
Don't ask, in this era, everyone wants to "breathe".
The young people who follow the trend and check in have already been vacated in the park
People are coerced into following the trend, and they used to think that if you don't go to a certain check-in place, you will be outdated, and if you don't eat a certain Internet celebrity package, you will become an old guy.
To relieve tension, some people go to distant destinations. They praised the Kaifeng Wang Po as the top stream, which made the popularity of Tianshui tourism skyrocket by 20 times. They find that it takes time and effort to actually win, and they can enjoy the fun in advance by pretending to win.
But reality tells us that the first people who followed the trend have already regretted it.
Some people were cheated of money by fake landlords, and some people found that Dali's small courtyard was seven or eight thousand. The moon in the distance can't hold dreams, and it is the imagination of a place from home to other places.
When people found that the wind was not perfect, they found that following the trend was ineffective, and they lived as a passive sentence.
Those who are more awake first choose to go to the nearest open space. People are rushing to tell you: I tried it for you, and the 20-minute effect in the park is real!
Even if you don't exercise, just spending 20 minutes in the park every day can make you feel better.
Such words make the small park 200 meters down the stairs and turn right into the magic of the world. People have gone to the park in a daze, observing the growth of birds and beasts, watching the breeze caress the surface of the lake, and sprinkle the sun, moon and stars of the whole lake.
Trees, birds, and beasts don't know my name, so they can naturally forget most of the worries of the world. All it takes is a cool breeze to blow away the worries, and the hair and suffocation are rolled up into the sky, from the temples to the heart.
In our universal discourse system, "tuyere" has always been a huge word.
It represents the most novel news, the biggest information gap, the grandest layout, and the highest speed returns.
It is associated with all the words related to efficiency, opportunity, and success, and represents "heat".
But as long as we look up the dictionary, we will know that the word "tuyere" is only between high and low, where the air bends.
Those spaces where you can breathe, those spaces that make people comfortable, and the real outlet of the grand narrative is concrete.
Young people who chase the wind have begun to pursue concreteness
Those young people who no longer pursue the hot outlet, but begin to pursue the specific small outlets around them, and find that the cool breeze is the real aspiration of life. Blowing the "little cool breeze" is a small rebellion against the worldly life, and it is also the freedom and comfort when chasing the wind.
In the mediocre daily life, use a specific and simple way such as blowing the wind to let yourself breathe in the dull air and easily get a sense of relaxation when you raise your hand.
Xiang Biao said that in the face of a very unstable and not very good world, you must be firm and brave to build your own neighborhood, and do not sacrifice your daily life.
Today, when summer is coming, there are still many problems that cannot be solved:
didn't wait for the subway, the favorite dishes were sold out, and Party A's ppt was changed to the 9th edition, this kind of trivial matter that was originally annoying was steamed by the temperature, and immediately turned into a big thing;
Originally, summer was a good time for outdoor activities, but when I thought of the afternoon sun, people who wanted to play a game of football, walk back, and ride a day of cycling retreated first;
The high temperature and scorching heat harass the skin at the same time, and the heat climbs up the face.
The north is hot and burning, the south is hot and humid, and the body sweating like rain has to endure the embarrassing discomfort of stuffy sweat, stickiness, and tightness in underwear;
Polyester is uncomfortable, pure cotton does not perspire, which one should I wear intimate clothes?
For this "summer" volume, people are expecting a beautiful answer.
From exploring what the body needs in summer, to the release of a new theme TVC "Where is the summer outlet" this year, women's underwear expert ubras has answered this question for 4 consecutive years - a small cool breeze is the secret to reconciliation with summer.
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In the short film, light as mint leaves, light as the shadow of a tree, like a green plant, and ethereal like a windmill, these concrete elements of "wind" perceive a small cool breeze in a natural scene, which is the smallest unit of wind outlet in summer. By blowing and stroking the mint leaves, and riding against the wind by the sea, let the blowing wind expand to every corner of your life.
Ubras has insight into the pain points of women wearing underwear in summer, which are easy to be stuffy, sweaty and sticky, as well as the embarrassment of revealing underwear traces under thin coats, and created a refreshing and breathable, traceless and unrestrained cool underwear category - "Little Cool Breeze".
Wear the tiny air vents on the body, they are small air conditioners that blow through the pores of the body, and they are also mints with a slightly sweet aftertaste. This year, the Ubras Cool Breeze series has completed the fourth generation upgrade, with more breathable and comfortable fabrics to take care of female consumers' pursuit of summer intimate clothing. The new mint cooling fabric combines the mint factor with the cooling yarn to speed up the heat dissipation and diversion between the skin fabrics, such as the cool breeze blowing on the surface of the skin to drive the air flow. The mint factor in the fabric can capture the odor source of isovaleric acid in sweat, eliminate the smell of sweat, isolate dullness and stickiness in the senses, and upgrade the soft touch and refreshing sense of smell.
From the details of research and development to the product series matrix, this year's Xiaoliangfeng series covers all the life scenes of women, from underwear products to home furnishing and sunscreen, promoting the organic growth of the product matrix. In addition to the function of a base item, the suspender bra-in is a multi-faceted inner layer in spring and summer to meet the needs of leisure, vitality and fashion, and realize multi-scene wear. In the hot summer, home clothes install a cool small air conditioner for women's bodies, free and comfortable at home, and blow wind on the body. Sun-protective clothing can effectively block ultraviolet rays, and at the same time, it can also effectively breathe and wick sweat, give the body a cool feeling, and can continue to stay dry all day under the scorching sun.
From the concept, the picture to the concrete and effective solution, ubras gives "wind" a broader connotation, it is not only a benchmark for comfort, but also a measure of freedom and coolness, intertwined on the surface of the body into a small wind direction, not only to guide the coolness, but also to guide the freedom at your fingertips, so that even if the young people who "chase the wind" are in the closed buildings, they can still feel freedom at the bend of the stairs, and breathe and recuperate in the window balcony.
In the restless world, the ubras breeze is not only an entrance to physical comfort, but also an outlet for sultry emotions, bringing many beautiful imaginations of summer and giving people the power of relaxation and freedom.
The wind is the beginning of all comfort
When one is standing still, the wind makes you perceive the transition from one second to the next: the wind is the experience of life and freedom itself.
The little cool breeze in the context of ubras is not only the wind, but also the "freedom" and "comfort" brought by the wind, providing women with gentle care close to the foundation of life, because the wind is not only the shape of air flow, it is the beginning of all comfort, and it is also the elegant name of the freedom of all things. This freedom is in line with UBRAS's brand proposition of "Let the body be free first".
As a warm companion in the process of women's growth, ubras does not express the freedom of the body in general, but brings the smallest unit of life to his side, concretizes women's freedom as a real feeling, and responds to every woman's pursuit of comfort and freedom with the most sincere answer.
The cool breeze is not an external manifestation, but an inner life experience. ubras has been rooted in the field of intimate clothing for many years, and has continuously expanded from concrete productism to the brand's female value narrative. Extend the insight of userism to the emotional needs of women at the moment, and explore ways to build deeper links between brands and users.
As an intimate clothing expert, ubras innovates categories such as "no size", "soft support", "skin underwear", "cool underwear", etc., to give a full score answer sheet to what extent women's freedom and comfort can be concretized, and at the same time explore freedom and comfort from a woman's perspective, and care about what "she" cares about, whether it is a "small pink label" that reminds women of breast self-examination, or a "spring lace" that praises the beauty of women's vitality, ubras has always achieved value advancement in the process of walking with women.
Adhering to a high degree of altruism, exploring more infinite possibilities for women, and supporting women's free growth for a long time, it has formed a warm connection between ubras and thousands of female users.
Listening to every body's pursuit of comfort and freedom, so that "freedom" can become a perceptible real existence, this summer, ubras used a small cool breeze to dissipate the anxiety of the summer body and mind, and found a unique, small and specific "outlet" in everyone's life.