On April 12, Chery Group's new power iCAR brand held the 2024 Brand Night in Beijing, clarifying the brand positioning of "young people's cars" and the latest vision of "building excellent cars for young people with young hearts", and the new product iCAR V23 was unveiled at the same time, announcing the brand upgrade with new design, technology and products. At the same time, the iCAR brand also previewed the X25, the first model of the X series, further demonstrating the brand's strategic plan for the future new energy era.
Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, said at the event: "iCAR is a "new special zone" created by Chery Group, and the group will spare no effort to support the development of iCAR, with no upper limit on investment, to help iCAR enter the first camp of new energy. Yin Tongyue emphasized that the group will bring together the best resources and cutting-edge technology for young users and the iCAR brand to ensure that the coolest and best cars are created.
At the press conference, Chery Automobile announced that it has reached a strategic cooperation with CATL, a leading global new energy battery company, and the two parties will further strengthen cooperation in technology and capital to jointly help the growth of the iCAR brand. Zeng Yuqun, Chairman and General Manager of CATL, said that CATL will provide a strong innovative energy guarantee for the iCAR brand, and the two parties will work together to improve the quality of products and reduce the burden on users, so that users can afford and use them well with full sincerity.
At the press conference, Dr. Su Jun, CEO of Zhimi Technology and Chief Product Officer of iCAR brand, made an appearance, he will lead the entrepreneurial team incubated by Zhimi Technology into the iCAR brand, and Zhang Hongyu, Deputy General Manager of Chery Automobile Co., Ltd. and General Manager of iCAR Brand Division, join hands to form the "strongest CP", with rich experience in industrial design, product definition and innovative marketing, combined with Chery Automobile's technology development, supply chain and quality management capabilities, inject new potential energy into iCAR and bring a new experience to young users.
iCAR V23 – the first car for young people
In the context of the automotive industry entering the "super product manager era", Dr. Su Jun said that iCAR firmly believes in the value of users and the power of products. He will lead the team to create cool and valuable cars for young people with the concept of "single model, high-quality, massive, and long-term".
As the brand's first product, the iCAR V23 is positioned as a "style off-road electric urban SUV". Its exterior design is full of power and fashion, the off-road style square box shape pays tribute to the classic, the four-wheel four-corner design, ultra-short front and rear overhangs and large wheelbase bring a strong visual impact, and at the same time give up a large space for the car, with ultra-comfortable seats and "high-profile" vision multi-dimensional upgrade of the driving experience.
In terms of intelligence, the V23 also performs well. Thanks to the application of L2+ intelligent driving and 8155 mainstream chip car machine, users can easily grasp the road conditions and enjoy the pleasure of "on the road".
iCAR V23 accurately meets the core value needs of young users. With its high appearance, high taste, high quality, super practicability and reliability, it has become an ideal choice for "young people's first car". As Su Jun promised at the press conference, the upgraded iCAR will continue to stride forward on the new energy track, and finally realize "let everyone enjoy the fun of exquisite technology", so that young people can, should, and must, right now, drive the coolest and most fun car.
A new product matrix – the first choice for young people
At the event, iCAR teased the X25, the first model of the X series.
Positioned as a mid-to-large off-road MPV, the X25 is an innovative work of iCAR for the future new energy era. Its body design combines classic off-road elements with a single-box design to show a futuristic sci-fi feel. Relying on the technical advantages of the new energy platform, the X25 has better handling and stability, and the full-flat floor design can achieve a transparent interior space and flexible seat combination to meet various travel needs.
In the future, the iCAR brand will continue to amplify the core value of users based on the explicit needs of users, which is embodied in the joint creation of a rich product matrix with its 0, V and X series. Among them, the 0 series focuses on exquisite technology and pursues technological equality, the V series is characterized by off-road style, emphasizing differentiation, high appearance and ultra-practicality, and the X series is committed to becoming a "new species of single box". The iCAR brand will continue to demonstrate its strength and innovation capabilities in different fields, meet the diversified needs of more young users, and accompany them to start a wonderful travel life together.
A powerful resource that "spares no effort" - the first "trust" of young people
Good products are inseparable from good system support. As a model of technology establishment, Chery has adhered to self-research and development of technology since its inception, deeply cultivated the field of automotive technology, and continuously overcome technical difficulties. Relying on the "Yaoguang 2025" technology system, Chery will invest no less than 100 billion yuan in the next five years to build 300+ Yaoguang laboratories, and continuously develop various new technologies in the five core technology fields of Mars architecture, Kunpeng Power, Lion Intelligent Cabin, Dazhuo Intelligent Driving, and Galaxy Ecology. Zhang Hongyu, Deputy General Manager of Chery Automobile Co., Ltd. and General Manager of the iCAR brand, said that Chery's strong technical reserves are like a treasure chest, with everything.
It is on this treasure chest that the iCAR brand has accurately extracted the suitable technology required by young users. iCAR's first product, iCAR 03, sold 5,487 units in March and 2,113 in the first ten days of April, an increase of 81% month-on-month.
At present, iCAR 03 has completed the first OTA upgrade, and functions such as high-speed NOA and cross-layer memory parking are now fully "on board", adopting a pure visual route, leading technology and affordable price, becoming the first choice in this price segment. In addition, iCAR can also continue to iteratively upgrade the electric four-wheel drive through software upgrades and front and rear axle decoupling, making driving more flexible and interesting.
Backed by Chery's strong technical strength, iCAR is full of confidence in the field of safety and brings all-round security guarantees to users. In terms of the body, it adopts a multi-cavity, cage-type, steel-aluminum hybrid structure, with a B-pillar strength of up to 1800Mpa, combined with an enveloping force transmission structure, to deal with various collisions in an all-round way.
Battery safety is the top priority, Chery has accumulated more than 30 test items in the battery system safety standards, far exceeding the national standard and industry standards, using only large factory cells, using sandwich structure, strong impact resistance energy at the bottom, combined with the big data platform early warning system, identifying risks in advance to ensure battery safety and worry-free.
In the future, all of Chery's capabilities can be applied to other iCAR products, allowing users to enjoy a more intelligent, safe and convenient travel experience. iCAR will also continue to rely on Chery's strong technical support to continuously extract more "treasures" that meet the needs of young users and create a better travel experience for them.
Summary:
Facing the future, iCAR empowers products with Chery's technical strength, opens up the last meter with users with Internet thinking, continues to meet the dreams and desires of young people for affordable and enjoyable use, and moves forward with China's new energy vehicles.