Based on the demands of human settlements in the new era, Huangpai doors and windows promote the development of high-end brands in the door and window industry in the name of sound insulation. On April 16, 2024, the 2024 brand strategy upgrade and 416 brand day conference of "Sound Insulation Wind Vane to Quiet New Future" of Huangpai Doors and Windows was successfully held in Guangzhou, with a new brand attitude, comprehensively upgrading the soundproof living experience, and comprehensively renewing the brand value of the high-end door and window industry.
At the meeting, the royal doors and windows grandly released the global advertising slogan - "afraid of noise, use the royal high-end soundproof doors and windows", 8 layers of sound insulation technical standards were officially launched, and a variety of new soundproof doors and windows were unveiled, showing that the royal doors and windows in the high-end sound insulation deep cultivation of a new upgrade. This conference released a new signal to the market with a global advertising slogan, and continued to deepen the brand value of high-end soundproof doors and windows, which is not only an important milestone in the development of the Huangpai doors and windows brand, but also a new cornerstone for its high-end brand strategy to climb to a new peak.
The conference was hosted by CCTV Yuan Finance and Economics / founder of "Ai Wen iAsk" / national 38 red flag bearer Ai Cheng presided over, Zhu Fuqing, chairman of Huangpai doors and windows, Yao Jiqing, vice chairman of Mousse Group, Zhu Mengsi, deputy general manager of Huangpai doors and windows, Liu Jun, general manager of Huangpai doors and windows marketing center, Yang Jiang, an authoritative expert in China's visual hammer design, Dai Kun, founder/architect and interior designer of Beijing Juqi Meiye Interior Design Co., Ltd., Hu Wenshuo and other celebrities from the National Housing and Residential Environment Engineering Technology Research Center, as well as more than 1,000 people from the national supply chain and distributors of Royal Doors and Windows attended the conference, empowering the 416 Brand Day of Royal Doors and Windows from multiple dimensions, bringing together many cutting-edge ideas and practical experience sharing, consolidating the industry influence position of the new brand strategy of Royal Doors and Windows, and launching a new exploration and prospect for a better human settlement. More than 20 media from all over the country attended the event to witness the grand moment of the re-upgrading of the high-end brand of royal doors and windows.
The high-end brand forging of royal doors and windows has not changed for 17 years
With the release of the stock housing market and the wave of industrial upgrading, the door and window industry has ushered in the "tuyere period" of development and has become the blue ocean of the home building materials industry. On the other hand, the market pattern is undergoing profound changes, and opportunities and challenges coexist in the door and window industry. Broad market prospects, as well as fierce industry competition, make the development of high-end brands the only way for enterprises to upgrade.
Huangpai doors and windows have always been committed to making high-quality doors and windows to protect the beautiful life of thousands of families. With the promotion of high-quality development of the country, Chinese brands have leapfrogged from manufacturing to high-end, and Huangpai doors and windows have seized the opportunity to move towards the high-end of the industrial chain and become a well-known brand of high-end soundproof doors and windows in China. Over the past 17 years, Huangpai doors and windows have steadily pursued the road of high-quality development, and continued to move forward on the road of promoting the industry to the era of branding. Standing at a new starting point for development in 2024, the high-end brand power of Huangpai doors and windows will be upgraded again, bringing a new strategic release.
The development of the door and window industry is in a golden period, the industry is changing with each passing day, and enterprises also need to continue to improve the quality of innovation, Zhu Fuqing, chairman of the royal doors and windows, said in his speech that the royal doors and windows adhere to the quality of the "heart", adhere to the high-end positioning, adhere to the integrity and innovation, and win high-quality development. In the future, Huangpai doors and windows will continue to adhere to long-termism, anchor the brand strategic positioning of "high-end soundproof doors and windows", upgrade brand genes, and continue to move forward towards the future of becoming a bright business card of Chinese doors and windows to the world.
Nowadays, the times society, the manufacturing industry, and the pan-home circle are paying close attention to the development of the door and window industry, and enterprises are paying more and more attention to the quality of growth and healthy competition. He said that the value of high-end brands lies in creating a new category, achieving category transcendence, and making the brand synonymous with market segments. With continuous subversive breakthroughs in appearance, technology, function and other dimensions, Huangpai doors and windows have become synonymous with high-end soundproof doors and windows. The product power, brand power, channel power and service power of Huangpai doors and windows have reached the high-end level, and we look forward to becoming the leader of many high-end doors and windows brands in the future and the head brand of high-end soundproof doors and windows in the world.
The world premiere of the new advertising slogan lights up a new picture of high-end sound insulation brands
Represented by Huangpai doors and windows, how to build high-end brand value and lead the development of China's high-end brands is the examination question for brands in this era, and it is also the development consensus of the current door and window industry.
With excellent product strength and market reputation, Huangpai doors and windows are deeply engaged in high-end soundproof doors and windows, and are the vane leading the transformation and upgrading of the industry. At this press conference, Royal Doors and Windows adheres to the brand positioning of "high-end soundproof doors and windows", focusing on the four genes of quality first, innovation leading, product-oriented, and soundproofing to consolidate the brand value, bring multi-dimensional upgrading actions, step by step across the industry cycle, and enter the fast lane of high-quality development.
In the wave of high-end brand upgrading, Yang Jiang, an authoritative expert in China's visual hammer design, shared the way of brand upgrading in depth on the spot. Yang Jiang mentioned that in the soundproof doors and windows track to lead the high-end, the royal doors and windows put forward the 8 layers of sound insulation technology standards, through the reduction of echo, vibration isolation and noise reduction, blocking sound transmission and other multiple sound insulation technologies, layer by layer of noise barrier, the royal doors and windows successfully built a solid sound environment barrier for consumers, greatly improving the sound insulation performance of doors and windows products. This sound insulation technology standard not only sets a new sound insulation standard for the entire door and window industry, but also promotes the development of high-end sound insulation doors and windows to a new peak.
Yang Jiang pointed out that Huangpai doors and windows have become the leader of China's high-end doors and windows category, and he believes that with the empowerment of the new brand strategy, it will continue to lead the industry innovation in the future.
At this press conference, witnessed by the guests on the spot, the new advertising slogan of Royal Doors and Windows "If you are afraid of noise, use Royal High-end Soundproof Doors and Windows" was launched in the world, which is a summary of the 17-year development process of Royal Doors and Windows, and it is also a signal light for Royal Doors and Windows to move forward in the future. On World Noise Day, Royal Doors and Windows shouted the loud slogan of "If you are afraid of noise, use Royal High-end Soundproof Doors and Windows", which conveyed the insight into the pain points of Royal Doors and Windows for home noise problems, as well as the continuous iteration of human settlements solutions, and also demonstrated the responsibility and mission of Royal Doors and Windows to create a quiet and beautiful human settlement.
The release of the new brand slogan of "afraid of noise, use royal high-end soundproof doors and windows" will also extend the value of the brand positioning of "high-end soundproof doors and windows", further improve the reshaping of the corporate image and brand value of royal doors and windows, depict the beautiful picture of royal doors and windows for soundproof doors and windows, quiet living and high-end life, establish an infinite link with consumers, and light up the new take-off of the high-end soundproof brand of royal doors and windows.
Sound insulation first, design leading, royal doors and windows high-end new products released
In the past 17 years of development, Huangpai doors and windows have served more than 1.5 million families with high-end soundproof doors and windows products. Focusing on the sound insulation needs of users in the new era, Royal Doors and Windows has set up April 16 as the brand day since 2016, focusing on sound insulation research and exploration, and protecting comfortable and high-quality living in an all-round way. The brand strategy upgrade, Huangpai doors and windows also brought a new user thinking and product thinking to the market and consumers.
Dai Kun, founder/architect and interior designer of Beijing Juqi Meiye Interior Design Co., Ltd., delivered a keynote speech on the design of "2024-2025 Door and Window System Trend Research", and he pointed out that system doors and windows are an important barrier for home life and a key element of interior design. The market demand for transparent, quiet, intelligent and green high-end system doors and windows is becoming increasingly prominent. Huangpai doors and windows meet the rational needs of consumers in the dimensions of material upgrading, energy-saving production, product function aggregation and digital intelligence, and also meet the expectations of perceptual needs in the dimensions of appearance and interaction with the outside space.
Hu Wenshuo, National Engineering Technology Research Center for Housing and Living Environment, said from the perspective of healthy housing that people's demand for housing continues to increase, healthy housing is the inevitable trend of the development of the times, and the application prospect of soundproof doors and windows products is broader.
At the press conference, the 416 brand day and the release ceremony of new soundproof products were grandly held. Since 2016, adhering to the sound insulation concept of "rejecting noise and creating a comfortable and quiet living environment", the 416 brand day of Huangpai doors and windows has launched a noise reduction social advocacy for the ninth consecutive year. This year, with the theme of "Sound Insulation Wind Vane, Quiet New Future", it will be pushed to a new height, so that the new sound insulation products of Huangpai doors and windows will become a powerful engine for the upgrading and evolution of the industry.
In 2024, eight flagship upgraded new products of Royal Doors and Windows will be officially unveiled, including the Champion Era Pro90 double inward opening window, the new Asian Games Star Broken Bridge Sliding Window, Tuscany Inner Tilt Sliding Window, etc., as a representative work of the understanding and quality pursuit of soundproof living space, interpreting the major achievements of Royal Doors and Windows on the road of upgrading and iterating high-quality sound insulation and noise reduction solutions.
Zhou Pufeng of Huangpai Door and Window Product R&D Center made a vivid and detailed product interpretation around the user-driven force, technical foresight and sound insulation comfort. He said that Huangpai Doors & Windows continues to pay attention to customer needs and market development, starts from multiple value coordinates, empowers technology to products, pursues higher standards of products, and constantly realizes the innovation and transcendence of product research and development, so as to create a high-end quality life experience for consumers.
The attitude dialogue of big coffee points to the high-quality development of the door and window industry
The door and window industry ushered in a "new cycle of high-end", looking forward to the development prospects, the meeting invited a group of industry guests to discuss the prospects and challenges of soundproof doors and windows in the new era, as well as the new mission and new direction faced by door and window enterprises, and make suggestions for opening a new chapter in the development of the industry.
Zhu Mengsi, deputy general manager of Huangpai doors and windows, said that only the high-end strategy can always stand at the forefront of the fierce competition market and set sail. Huangpai doors and windows have adhered to the high-end brand positioning along the way, and guarded the beautiful habitat for consumers with high-quality sound insulation products. In the future, we will continue to build a high-end brand ecology by upgrading dealer channels, building a high-end brand image, and creating a door and window life plan system. We will continue to deepen our efforts in public welfare, practice more social responsibilities, and strive to build a national high-end brand in an all-round way, so that more families and more people will no longer be troubled by noise and can have a better soundproof life.
Yang Jiang, an authoritative expert in China's visual hammer design, believes that Huangpai doors and windows take the lead in paying attention to the huge potential of the sound insulation market, and comprehensively enhance the comprehensive strength, bringing a huge leading role to the upgrading of the industry. Dai Kun, an architect and interior designer, said that the 8-fold sound insulation technical standards and the release of new products for Huangpai doors and windows will bring great surprises to designers and consumers. Hu Wenshuo, National Engineering Research Center for Housing and Residential Environment, said that the continuous improvement of Huangpai doors and windows in the dimensions of sound insulation performance and function is a strong embrace of the trend of healthy living.
Ai Cheng, the former host of CCTV Finance and the founder of "iAsk", concluded that this conference is a collision of ideas to promote the high-quality development of the industry, and I believe that Huangpai doors and windows and industry peers will further anchor the goal, work hard, improve quality, and gather majestic strength to promote the high-quality development of the door and window industry.
For the royal doors and windows, the 416 brand day conference is a key step in the strategic upgrading of high-end brands, showing strong sound insulation technology to consumers, and it is also a new starting point for the high-end brands of royal doors and windows to continue to confirm the value, constantly leading the breakthrough of industry boundaries, and building a better quality with higher quality soundproof doors and windows, endlessly, and creating value.
Soundproof weather vane, quiet new future. Taking the 416 Brand Day Conference as a new starting point, Huangpai Doors and Windows is more ambitious, and will continue to move forward on the track of high-end soundproof doors and windows with its high-end brand vision and precise market layout, continue to practice the mission of a better human settlement, and inject new momentum into the high-quality development of the industry. Royal doors and windows, sound insulation vane, promote the industry to move towards a better new future.