On April 16th, LOEWE opened a special session of JD.com for the "CraftedWorld: Crafting World" exhibition held in Shanghai, inviting JD users to visit the exhibition. As the first large-scale exhibition organized by LOEWE since its founding in 1846, nearly 800 pieces related to LOEWE's history and Spanish culture were on display, allowing visitors to immerse themselves in the spirit of the Spanish atelier and the brand's century-old heritage of craftsmanship. This is also the third stop of the "Jingdong takes you into the fashion circle" activity since it was launched in March, inviting users to check in.
In addition to enjoying the LOEWE brand culture on-site, consumers can also purchase the exhibition-related Chinese jade collection, raffia handbags, and more LOEWE 2024 spring and summer new products on JD.com. At the same time, JD.com and LOEWE jointly launched the Paulas series inspired by the seaside scene in spring and summer, adding inspiration for the upcoming summer. Consumers open the JD APP and search for "LOEWE" or "Loewe", and they can go to the JD LOEWE boutique to buy.
Among them, the brand's classic Puzzle handbag is available in a new mini version of soft grained calfskin, replaced with a gentle beach tone, and a classic geometric line design, showing a unique feminine fashion temperament, which is more suitable for matching with fresh colors in spring and summer. The detachable shoulder strap can be worn over the shoulder, crossbody, or in your hand, giving you a variety of wear options.
The Puzzle Fold, which also captures the essence of the geometric lines of the LOEWE brand, incorporates creative ingenuity into the new product to achieve a combination of sophisticated fashion and practical function. This sleek tote bag can be worn in a variety of ways, not only can it be carried on the carry, but it can also be fully folded, so it can be worn for business elites, casual wear, or a travel companion. The soft shiny cowhide is wide and easy to care for, and the warm sand yellow, deep khaki green, vibrant orange, black and other colors open the spring and summer trend.
AS ONE OF THE COMPANIES WITH THE LARGEST NUMBER OF LUXURY BRANDS IN THE WORLD, JD.COM HAS WELCOMED MORE THAN 9 PERCENT OF THE WORLD'S LUXURY BRANDS, INCLUDING LOUIS VUITTON, DIOR, GUCCI AND TIFFANY, TO SETTLE IN AND ACHIEVE SYNCHRONOUS NEW PRODUCTS. Previously, JD.com and LOEWE launched a number of new products, including the exclusive Font TOTE handbag with a new color scheme, the popular Miyazaki Hayao Haya's Moving Castle Collaboration, Spirited Away Collaboration and other popular co-branded models, as well as the limited Flamenco handbag launched for the Chinese New Year, which are popular among consumers. With fresher and more diverse products, richer communication scenarios, and more efficient and high-quality fulfillment services, it has become the consensus of more and more consumers to visit JD.com to buy new luxury brands.