Coming soon
Gansu Tianshui spicy hot
Become a national hit in 2024
The new "top-notch" cuisine
A lot of people want to feast on it
But there's no way to just leave
So the "Gansu Tianshui Malatang" everywhere
Everywhere
Let foodies satisfy their cravings at home
In order to keep up with the hot spots of Internet celebrity Malatang
A merchant in Jinan
Spend 20,000 yuan to study art in Gansu
Invest 200,000 yuan to open a store
I didn't expect it to close after only 18 days of opening
……
recently
Related topics detonated Weibo hot searches
Invest two or three hundred thousand to open a store
It closes in 18 days
Boss: Internet celebrity products can't last long
On April 12, a Malatang restaurant with the ID of "Liu Shanjie Gansu Malatang" on social platforms announced that it was officially closed. The boss mentioned in the video, "It turns out that the products of Internet celebrities still can't last long, and they can't stand the test of the market. ”
It can be seen from the video of the account that the decoration master has removed the brand of "Gansu Malatang", but the decoration in the store is still brand new, and there are still a lot of hand-rolled powder materials.
According to the Jinan Times, on April 15, the reporter contacted the boss of the store, Liu, who said that the store was being closed and his mood was very complicated. "There are very few repeat customers in this store, we analyze a problem of site selection, and then the business mode needs to be improved, from the plan to do Gansu Malatang to close the store for exactly a month, invested about two or three hundred thousand yuan, and deliberately went to Gansu to spend 20,000 yuan to learn the craft. ”
When the reporter asked if he had considered holding on any longer, Boss Liu said, "The store employs seven or eight staff, and the labor cost is very high, so I don't plan to make Malatang in the future." ”
According to "Liu Shanjie Gansu Malatang"
The content of the video account is displayed
The first video was updated on March 19
The store officially opened on March 26
The first hot comment on the first video
Some netizens predicted
The shop will be transferred after 3 months
I didn't expect the reality to be even more cruel
It was announced that it would close after only 18 days of opening
As the hottest food in the country in 2024, on March 8, after the first Gansu Malatang store in Jinan was launched, more than 50 stores opened to accept customers in just one month.
However, the wind of traffic has not yet ended, and some stores in Jinan have begun to announce their closures. From the long queue to the closure of some stores, Gansu Malatang has only been "hot and hot" in Jinan for 34 days.
"Gansu Malatang" is blowing to the whole country
Practitioners: At most, half a year
It is reported that Malatang in Gansu is very popular
in the wave of entrepreneurship
Gansu Malatang restaurants in many cities across the country
Mushrooming like mushrooms
The reporter searched on the public platform and found it
The newly registered and opened Gansu Malatang restaurant
There are as many as 1,800
Since March, the search volume of "Gansu Malatang" on Shanghai's takeaway platform has increased by more than 43 times month-on-month. Xiaofang searched for "Gansu Tianshui Malatang" on the takeaway platform, and searched for more than 200 results.
On social platforms, there are at least 20 accounts that claim to be raising the first store in Shanghai of Gansu Malatang. But many of these stores have not yet opened, the fan base has been built first, and some people have never been able to wait for the opening, their patience has run out, they have withdrawn from the group, and they have left a few complaints, "The '800' on the platform wants to open a store, but none of them have really opened, and they are all rubbing traffic." ”
The hot wind of Gansu Malatang has not yet ended
From the end of March
The wind of the closure of the Gansu Malatang shop
It has already been blown all over the country
On March 27, a shopkeeper in Qingdao said that his Gansu Malatang restaurant closed after only one day of opening. On social platforms, stores in Guilin, Tongling, Shenyang, Hohhot, Suqian and other cities have successively released videos of store closures. Among them, there are many stores that have been in business for less than a month.
Many people in the industry believe that any Internet celebrity and hot phenomenon can not escape the three-month traffic curse, especially projects such as Zibo barbecue, Gansu Malatang and other outlets, start quickly, and not waste too much energy on site selection and decoration, not only to analyze the market, but also to prepare for the long-term.
Have you ever eaten Tianshui Malatang?
How long will you follow the trend?
Welcome friends to chat in the comment area~
END
Source: Jinan Times, New Yellow River (Reporter: Qu Jiayi), Qilu One Point, Shangguan News Editor: Zhang Xiang (trainee)
Dots to share