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Preface
On April 16, the official account of the movie "Hot and Hot" released an important statement,
The public is warned not to be deceived by false advertisements conducted by some businesses using the image of director Jia Ling and the film.
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Video source: @Jiupai News
These businesses claim to have a film or director's license,
To promote a variety of fat-reduced, sugar-free drinks and other health and beauty products.
Narrative of events
The official of the film clearly pointed out that Jia Ling and "Hot and Hot" have never authorized or endorsed any such products.
It emphasizes that consumers should avoid being deceived by stealing Jia Ling's image or illegal AI face swapping technology.
Web sources
With the success of "Hot and Hot",
Unscrupulous merchants try to attract consumers through false propaganda related to movies,
Mislead them to buy the so-called "Sister Ling's same style" products.
Web sources
This act infringes on the copyright and image rights of the film and Jia Ling, and also has a potential misleading and harmful effect on the public.
The film has filed several legal actions, but some businesses still go their own way and have not withdrawn their false advertising.
Web sources
Hot comments from netizens
Netizen 1: Is it fake that I have swiped a video recorded by Jia Ling recommending hot and hot black coffee???
Netizen 2: Are they all fake?
I also bought it, and then someone called every day, and then I returned it, knowing that it was fake,
Netizen 3: If you want to lose 10 pounds, can anyone tell me how to lose weight?
Seven points to eat, three points to practice
Netizen 4: Does anyone really think that Jia Ling lost 100 pounds because of what she ate and drank?
That's what the people who buy these products think
Netizen 5: I bought three boxes, and I have already drunk two boxes, and now I say it is fake
How can coffee alone be useful
Social repercussions
This incident has aroused the attention and discussion of the society.
The public generally supports the official crackdown on counterfeiting and strongly condemns the use of illegal means to deceive consumers.
At the same time, it has also raised the public's awareness of film and television copyright protection, as well as the protection of consumer rights and interests.
Web sources
Many netizens said that such incidents reflect the moral turpitude of some current business practices.
Call for stricter market regulation and legal sanctions.
Web sources
Personal opinion
In the official anti-counterfeiting statement recently released by the "Hot and Hot" movie,
We are seeing a growing problem in the entertainment industry – the infringement of intellectual property rights and the proliferation of false claims.
This is a challenge faced by a single film, and it is also a problem that the entire cultural industry needs to face.
Film director Jia Ling and her works were used by unscrupulous merchants to promote products that have nothing to do with movies.
This kind of behavior violates the rights and interests of creators, misleads the public, and damages the credibility of the entire industry.
This wrongful act constitutes a direct infringement on the dignity and economic interests of the creator.
The creators of a work, including screenwriters, directors and actors, etc., have more than just the broadcast of a movie.
This includes the intellectual property they create in the process.
Web sources
When these achievements are used by unauthorized third parties, they are actually deprived of the value of their labor.
From a consumer perspective, the proliferation of false propaganda has seriously misled the public.
When a consumer sees a familiar movie or star promoting a product in an advertisement,
It's easy to make a purchase decision based on trust in a movie or star.
If this kind of advertising is based on false information, then the rights and interests of consumers will be harmed,
This not only hurts the interests of consumers, but also undermines the public's trust in the advertising industry and related media.
The proliferation of this phenomenon also reflects the current problem of poor regulation.
Web sources
Although the law has clear provisions on the protection of intellectual property rights, in practice,
The supervision and punishment of infringements are often insufficient, leading to opportunities for criminals.
This not only makes it difficult to effectively protect the rights and interests of creators and consumers, but also pollutes the entire market environment.
In response to this problem, multi-faceted efforts are needed, and the government and relevant institutions need to strengthen supervision.
Severe legal sanctions are imposed on infringement of intellectual property rights. The public also needs to improve their legal awareness and discernment.
Be vigilant against clearly false advertising messages.
As a practitioner of the entertainment industry, we should consciously maintain the healthy development of the industry.
Adhere to the bottom line of morality and jointly create a clean and fair market environment.
Web sources
The editor has something to say
The anti-counterfeiting statement of "Hot and Hot" is not only a protection of its own rights and interests.
It is also an appeal to respect the copyright of the entire entertainment industry and protect the rights and interests of consumers.
Web sources
This incident highlights the ethical and legal issues that film and television works can encounter in the process of commercialization.
and public expectations of ethical business practices.
With the development of digital technologies, the abuse of technologies such as AI face swapping urgently needs to be addressed through stricter laws and ethical norms
Restrictions and guidance to establish a healthy and fair market environment.
Web sources
The official anti-counterfeiting action of "Hot and Hot" is a powerful response to this behavior.
It should also be a wake-up call for the industry, reminding all participants in the entertainment industry,
It is everyone's responsibility and obligation to respect and protect intellectual property rights.
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