Jiang Hanfeng reported: In the spring of April and Jingming, the 23rd Century Sacred Ceremony of Taikang is about to be grandly opened. According to the data, this year's Century Shengdian Taikang Life Insurance has been shortlisted for a significant increase of 46%. Relying on the new life insurance and practicing the new life insurance, Taikang Life has refined and polished the Taikang plan, and the "Golden Triangle" of "product, customer, team" life insurance operation continues to release high-quality production capacity, and the high-performance integrated and efficient marketing team has become a new force in the practice of new life insurance.
The new life insurance has made outstanding achievements, and Taikang Life has refined and polished a new track of excellent performance
In recent years, the traditional "liability + investment" structure model of the life insurance industry has faced major challenges, and Taikang has combined physical medical care and health care services with traditional life insurance to create a financing model with great long-term advantages to improve customers' ability to pay, and build a high-quality medical care and health care service system covering the whole life cycle. The innovation of the "new life insurance" model lies in introducing the "service side" into the two-dimensional structure of traditional life insurance, forming a three-end synergy of "payment + service + investment". Today, the new life insurance model has become an important direction for the transformation and development of life insurance, injecting long-term productivity into the industry for high-quality development.
As a pioneer and leader of new life insurance, Taikang has formed a four-in-one business model of dynamic pension, high-end medical care, excellent financial management and ultimate care. As a pioneer in the implementation of new life insurance, Taikang Life has refined and polished the "Taikang Plan for the Longevity Era", creating three major customer solutions of "Longevity, Health and Wealth" and a career solution for Health and Wealth Planner (HWP).
Polishing longevity solutions, combining insurance products with confirmation letters to connect with medical and elderly care entities. As one of the three most resounding business cards of Taikang in the new era, Happiness has provided customers with one-stop retirement life solutions relying on 40 Taikang longevity communities in 35 cities across the country.
Polishing health solutions, and connecting with the needs of medical and health care with the innovative business model of "payment + service + ecology". Relying on the integration of medical insurance and medical care, Taikang Life has enriched its supply, built a health product system and service system represented by "Health Appointment", created a health management system covering the whole health cycle of customers on the service side, laid out 5 major medical centers across the country, promoted in-depth cooperation with top medical institutions at home and abroad, invested in leading medical institutions in the fields of heart and brain, stomatology, oncology, etc., and achieved direct interconnection with more than 3,000 hospitals in 31 provinces across the country.
Polishing wealth solutions to help clients maximize fundraising efficiency with industry-leading investment capabilities. As a representative of Taikang's excellent investment capabilities, Taikang Asset Management ranked third in China in the "IPE Global Asset Management 500", and continued to lead the market in terms of relative returns.
Polishing career solutions and creating a benchmark career in the financial industry with a new sales model. The "Health Wealth Planner (HWP)" career solution integrates insurance consultant + health housekeeper + financial expert, providing customers and their families with one-stop services for pension, health and wealth, and realizing a high degree of unity of economic value, social value and life value. After 6 years, the HWP team has completed the national network layout, and under the new life insurance, HWP's development world is infinitely broad, which will create thousands of entrepreneurs who lead the trend of health and wealth.
Under the new life insurance, Taikang Life Insurance has continuously enriched the "Taikang Plan for the Longevity Era", which has stimulated strong production capacity for life insurance operations in the new era. Through core scenarios such as longevity community, medical care park, life care, health and wealth experience center, Taikang Baibo dentistry, comprehensive medical care, and super experience of cloud super body scenarios, customers can more clearly enrich their cognition of pension and health, and describe longevity life planning.
The advantages of large individual insurance have been established, and all business lines have performed well and thrived
The era of longevity has given birth to the silver economy, and new life insurance has explored new quality productivity, leading the high-quality development of life insurance. Taikang Life Insurance embraces new life insurance and is determined to be the largest high-performance high-performance company. In 2023, the "Taikang Plan for the Age of Longevity" will continue to be enriched, and Taikang Life will make efforts to build excellent performance, tackle the closed loop of health, and continue to maintain the forefront of the market in terms of performance, achieving sustained, healthy and stable development.
In 2023, the value of Taikang Life's large individual insurance policies will grow positively year-on-year. Relying on the new life insurance, Taikang Life has taken the lead in seizing the new track with the strong potential of its business model, and the value of its four major business lines has continued to increase. Individual insurance gives full play to the advantages of medical care superbody in the big health ecology, and takes the annual honor system and cup competition activities as the starting point for excellent management, and the 2023 insurance high-performance customers are fully popular. Give full play to the advantages of the annuity + universal account insurance product plan, and Happiness will stand on a new platform in 2023.
Bancassurance has firmly adhered to the strategy of high-performance and high-end customers, and the value of new large individual insurance policies has grown rapidly for five consecutive years, and has firmly implemented the requirements of "integration of reporting and banking" in supervision, improving quality and efficiency, and achieving outstanding results in the construction of excellent performance. Drive channels and customers to widely participate in the increase of staff and referrals, and upgrade the new talent training system to promote the retention of new talents.
In 2023, the basic law of new business will be comprehensively upgraded, guiding high performance and optimal growth, vigorously promoting the comprehensive integration of the team, opening up the road of new talent growth and transformation of excellent performance, and expanding the main body of excellent growth to help increase the amount of performance. With the help of the big health ecosystem and the data-driven OTO model, the value of new orders has been growing positively for five consecutive years.
The comprehensive expansion business made full use of technology to empower the front-line team, and the value of new orders was growing, and the financial insurance premiums of comprehensive extension life generation vehicles increased positively year-on-year.
Specifically, on the product side, the total number of customers of Taikang's "Happiness Appointment" will exceed 200,000 in 2023, ranking firmly in the forefront of China's financial industry. On the marketing side, the transformation of excellent performance has been steadily promoted, with HWP and Taixing as the core to build a professional, professional and optimized team, and comprehensively promote the integration of excellent performance. The revolution of sales innovation efficiency, super-sports marketing has promoted a revolution in life insurance sales, and the whole life cycle and full-format super-sports marketing incubation is more efficient and collaborative, striding into a new era of experiential sales of life insurance.
Promote the "integration of excellent performance" and empower high-quality development
With the high-quality development of life insurance, the agent team will surely develop in the direction of professionalism, specialization and performance optimization, and Taikang Life will adhere to the construction of a new high-performance team and the transformation of the existing team, so as to inject strong momentum into the company's high-quality development.
HWP has become a banner for the professionalization and performance optimization of life insurance. Cultivating high-performance agents with high production capacity has become an industry consensus, and Taikang's HWP team as a whole presents the remarkable characteristics of being younger, highly educated, and high-income, and is a practitioner of the "Taikang Program in the Longevity Era". Taikang's innovative HWP new career not only established a leading edge for Taikang, but also shaped the top professional benchmark in the financial industry and enhanced the brand image of life insurance practitioners.
Invest the resources of the whole group to build an excellent team. Taikang Life Insurance builds a growth system with the HWP Basic Law as the core, shapes a long-term development path and promotion channel, further improves the four systems of "recruitment, training, motivation and growth", builds a "sales king" in the financial industry, builds an exclusive incentive system, leads HWP to a higher ladder of specialization, professionalism and knowledge, provides a partnership mechanism and an entrepreneurial mechanism, and builds a "take-off" platform based on the big health ecosystem. At the same time, on the basis of the original HWP project, Taikang Life Insurance has launched the HWP Talent Program to recruit elites in a broader market and provide historical, marketable and development opportunities for Taikang's prefecture-level institutions.
Comprehensively promote the integration of excellent performance. Taikang Life Insurance firmly grasps the balanced development of excellent performance and basic team, and promotes the overall team construction around the "four-dimensional development". "Four-dimensional organization" is to add, structure, retention, structure, strengthen the screening of agents at the front-end entrance, and resolutely prevent social risk personnel from entering the company through the improvement of the background investigation system; structurally, guide regionalization, youth, knowledge, and introduce high-quality talents; back-end through the perfect training system and Taikang's first super-body training model, improve the professional sales level of agents; in terms of structure, reform the current basic law, and introduce high-performance, The two sets of basic laws of universal excellence not only guide the performance optimization and development of traditional teams, but also provide a new development path and development model for top teams.
"Super experiential marketing" has become a "unique weapon" for organizational development and team building. Under the circumstance that the traditional team is facing the dilemma of optimal growth and transformation, Taikang Life Insurance has effectively integrated super-body sales, super-body staff increase and super-body training, reshaped the team's cognition of the big health cause with super-body, improved the quantity and quality of the marketing team, and achieved remarkable results in the integration of excellent performance. We will use the superbody to increase the number of employees, promote the standardized and professional staff increase process in various superbody scenarios, empower the agents with the scenarios of Taikang's big health ecological resources, realize the superbody training, cultivate the superstar lecturer team to inherit and promote the superbody knowledge, and help the agents continue to improve in a more practical and richer way.
Over the past 23 consecutive years, the Century Sacred Ceremony has become the largest marketing event of Taikang Group and the "Oscar" that everyone in Taikang elites yearns for. In the upcoming 23rd Century Ceremony, the number of finalists of Taikang Life's marketing team has increased by 46%, which has become a strong proof of the improvement of Taikang Life's marketing team in both quantity and quality, product and service innovation and upgrading, and overall improvement in operational efficiency under the new life insurance. Under the new life insurance, Taikang Life's high-quality development opportunities for galloping on a new track and leading the new cycle continue to emerge.
(Correspondent: Rao Jingcheng/Editor: Wang Xiangming/First Instance: Tang Jie/Second Instance: Wang Taofang/Third Instance: Jiang Min)
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