On April 16, 2024, as the 100-day countdown to the Paris Olympic Games is approaching, Yili Group, as the only health food enterprise in China that serves both the 2008 Beijing Olympic Games and the 2022 Beijing Winter Olympics, held the theme activity of "Double Yili Goes to Paris Together". Pan Gang, Chairman and President of Yili Group, and Zhang Jianqiu, Senior Executive President of Yili Group, attended the event. At the same time, the event also invited the relevant leaders of shooting and badminton of the General Administration of Sports of China, Xu Haifeng, the first gold medalist of the Chinese Olympic Games, Li Na, the first women's singles champion of Asia's tennis Grand Slam, Huang Yaqiong, the world champion of badminton, Zheng Siwei, as well as a number of media and people from all walks of life to attend the event to witness Yili sounding the rallying call to go to Paris together.
As the official dairy partner of the Chinese sports delegation for the 2024 Olympic Games, Yili released a number of new Paris custom outfits at the event, and announced the official opening of the "Paris Sprint Mode" to help Chinese athletes compete in Paris. In addition, the Yili Love Team was officially assembled and unveiled, and the strategic cooperation with the Chinese National Shooting Team was also announced at the event.
Zhang Jianqiu, Senior Executive President of Yili Group, said: "As a 'Double Olympic Enterprise', Yili will continue to provide high-quality products for Chinese athletes and provide all-round nutritional protection by relying on its rich experience in competition services and excellent product quality, so as to help Chinese athletes achieve new achievements in Paris." ”
A variety of new customized outfits were unveiled, and Yili joined hands with Chinese athletes to compete in Paris
Over the years, Yili has always been accompanied by the Olympic Games. With excellent quality, Yili joined hands with the Olympic Games as early as 2005 and became the first and only dairy enterprise in China to meet the Olympic standards and provide services for the 2008 Beijing Olympic Games. Over the past 20 years, Yili has provided nutrition for nearly 40 Olympic national teams and accumulated rich service experience in Olympic event security through large-scale events such as the Beijing Olympic Games, London Olympic Games, Sochi Winter Olympics, Rio Olympic Games, Pyeongchang Winter Olympics, Beijing Winter Olympics and other large-scale events.
As the 100-day countdown to the Paris Olympics is approaching, Yili once again joined hands with the Chinese sports delegation for the 2024 Olympic Games to officially unveil the new Paris custom outfit for Chinese athletes, covering Yili's multi-category products, and is committed to providing nutritional support for Chinese athletes going to Paris.
At the same time, Yili's large-scale sports event support team also gathered again, and front-line employee representatives from the whole industry chain positions such as raw milk, quality inspection, R&D, logistics, and sales of Yili Group gathered at the event site to pledge to provide the best quality service and the most systematic guarantee for the Chinese sports delegation for the 2024 Olympic Games.
The "gold medal first" helped the 100-day sprint, and the new and old champions gathered the Yili team
Glory inheritance, help athletes to go to Paris. After 40 years of China's Olympic journey, many Chinese athletes have fought bravely to be the first and created one miracle after another. During the event, under the witness of Xu Haifeng, the first gold medalist of the Chinese Olympic Games, Yili officially announced that it would go to Paris with the Chinese national shooting team.
Over the years, Yili has always walked hand in hand with Chinese athletes to create one miracle after another of the Olympic Games. At the event, the "Yili Team" composed of the new generation of athletes was officially unveiled, including the Chinese diving team represented by the post-00s teenagers Quan Hongchan, Chen Yuxi and Wang Zongyuan, the Chinese swimming team led by Zhang Yufei and Qin Haiyang, and the new generation of table tennis players Fan Zhendong, Sun Yingsha and Wang Chuqin. They will join hands with Yili to go to the world stage and work together to write a new chapter in Chinese sports.
At the same time, Yili solicited from the public on major social platforms what they wanted to say to Chinese athletes, and let these blessings flicker in the night sky of Paris, France in the innovative form of drone shows.
Actively practice corporate responsibility and join hands with consumers to "rise to Paris"
As an official partner of the Chinese Olympic Committee, Yili actively fulfills its corporate responsibilities and provides nutritional support for Chinese athletes while escorting the healthy life of hundreds of millions of Chinese consumers. On the day of the event, the "Yiqi to Paris" health run was held in the "Bird's Nest" of the National Stadium, led by the new Internet celebrity "Little Milkman", and many running enthusiasts actively participated in it, helping the development of national fitness with practical actions.
During the event, Yili will also carry out a series of activities of "Winning Gold and Giving Milk, Yiqi Calls to Paris", calling on consumers to cheer for Chinese athletes and witness their courageous struggle and realize their dreams.
In the next 100 days, all Yili people will continue to uphold the corporate creed of "Yili is quality", regard quality as life, provide the most reliable guarantee for Olympic athletes, provide the best service for consumers, and continue to contribute to the cause of national nutrition and health.