When it comes to B-class sedans, for a long time in the past, most people's first impression was that of joint venture brand products such as Accord and Camry. However, in recent years, with the diversification of consumers' car purchase choices and the rise of the national trend, Chinese brands have broken through with the blessing of technology, and the "one-sided" situation of joint venture brands has gradually been broken.
For the B-segment sedan market, the Besturn B70 is one of the trump cards of Chinese brands. As a national classic sedan car, in the 18 years since the Besturn B70 entered the market, its cumulative sales have exceeded 420,000 units, making it the most sold Chinese brand B-class sedan so far.
In recent years, although the competition in the market segment has become more and more fierce, the Besturn B70 has become more and more courageous. According to the data, the cumulative sales of Besturn B70 will reach 47,700 units in 2023. Among them, the average monthly sales in the fourth quarter reached 5,867 units. From January to March this year, it continued the hot sales trend, with a total of 12,700 units sold.
In fact, in order to meet the ever-changing needs of consumers, FAW Besturn has always been committed to "building a high-quality national car in the Chinese market", and the Besturn B70 models have represented the most cutting-edge product trends at that time, from the design concept to intelligent configuration, from power control to vehicle comfort, the four generations of models continue to upgrade synchronously with user needs.
Entering 2024, as the competition in the new car market becomes increasingly fierce, in order to meet the dual needs of family users for cost-effective and high-quality family cars, the Besturn B70 has also evolved again, launched the Longteng version of the model, and announced the price of 115,900-125,900 yuan, and also brought four new gifts and special car purchase subsidies for the new season of China FAW Thanksgiving.
According to reports, the Besturn B70 Longteng Edition is committed to leapfrogging comfortable and large space, with high configuration at the entrance, and 19 experience upgrades, bringing a value-added experience of "ultra-safe and intelligent enjoyment of everyone's car" for family travel.
Among them, the new car adopts a new family design in design, and the aura is fully open. The design languages such as the layered front grille, the Pengzhan large liftback, and the curved double-screen integrate the beauty of national tide and technology. The space is based on the 4855mm extended body, which meets the "big" needs of multi-member travel of families.
In terms of smart travel, the Besturn B70 Longteng Edition is equipped with D-Lift 6.0 Internet of Vehicles, Huawei HiCar + Yilian mobile phone interconnection, electric rear tailgate and other configurations, and the functions can be said to be visible. At the same time, the new car also protects travel safety in an all-round way, with L2+ intelligent driving assistance system, transparent chassis, 76% of the proportion of high-strength steel in the whole vehicle, active and passive safety protection without dead ends, independent multi-link rear suspension, 19-inch large wheels and all standard equipment also help to travel steadily.
It is understood that after the launch of the Besturn B70 Longteng Edition, the Besturn B70 will form a complete layout of 7 models in the three major product series of classic version, Longteng version and 2.0T version, bringing users differentiated choices with different prices, different power and different configurations. It is foreseeable that the addition of the Longteng version will further expand the product version matrix, covering a wider price range, pressing down the A-class car with a large space and impacting the B-class car with high configuration, which will bring a new impact to the 100,000-130,000 joint venture car.
It is worth mentioning that in addition to the new Besturn B70 family, FAW Besturn also plays with users. Focusing on user experience is not only to bring a good car to users, but also to build a brand co-innovation model around the lives of fans. From the 518 Teng Fan Car Buying Festival that has been a welfare pet for fans, to the "Let Love Go Home" that has lasted for more than 10 years, and then to the launch of a new model on this jubilant night, at the same time, the Besturn B70 Longteng Peony Edition uses traditional elements to open up a larger aesthetic imagination space for car design, and the brand continues to bring new experiences of vitality and creativity, and also realizes the two-way rush with users.
In the official words of FAW Besturn, "420,000 users have chosen, and the cumulative sales of China's independent B-class family sedan ranks first, becoming the market report card handed over by Besturn B70 and fans." ”