In the age of the web, traffic is king, but when traffic is built on falsehood, it only collapses overnight. Recently, the top Internet celebrity "Mao Cup", who has 40 million fans, suffered the fate of being blocked by the whole network because of a well-planned rumor-mongering incident, and her traffic empire came to naught overnight.
"Cat Cup" used to be a leader in the short video industry, and became popular on major platforms with its shared life anecdotes and funny videos. Douyin, Station B, and Xiaohongshu are her stages everywhere, and the number of fans has reached an astonishing 40 million. However, in February of this year, one of her videos became a turning point in her career.
In the video, she claimed to have picked up a Chinese first-grader's winter vacation homework in the toilet of a restaurant in Paris, and the story quickly sparked heated discussions online. Subsequently, a person claiming to be the child's uncle appeared and bought new homework to give to his nephew in the live broadcast, which moved countless netizens.
But as the incident fermented, so did the doubts. The intervention of the Hangzhou police finally revealed the truth of this farce - everything is fiction. The so-called Qin Lang primary school students do not exist at all. This discovery made all netizens who were genuinely involved feel angry and disappointed.
Faced with the pressure of public opinion, "Cat Cup" released an apology video in an attempt to save its image. But netizens didn't buy it, thinking that her apology lacked sincerity. In the end, major platforms banned the account of "Cat Cup", and her MCN company was also administratively punished.
The revelation of this incident is profound. In this seemingly virtual online world, integrity and authenticity are more important than traffic. A false bubble may briefly attract attention, but when it bursts, all that's left is chicken feathers. For those who will do anything for traffic, this is a warning: don't defy the law, or you'll end up reaping the consequences.
The case of "Cat Cup" once again proves that no matter what era it is, integrity is the foundation of the foundation. What do you want to say about the encounter of "Cat Cup"? Welcome to leave a message in the comment area to discuss. Don't forget to like and follow, let's speak up for authenticity and integrity together. See you tomorrow, and may everyone be sober and sincere in this complex online world.