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According to statistics, during the Songkran Festival from April 12 to 14, 2024, Yuanyang County received a total of 117,388 tourists, a year-on-year increase of 48.78%, 18,125 overnight tourists, 99,263 one-day tourists, and a total tourism income of 124,041,800 yuan, a year-on-year increase of 39.7%. Yuanyang once again ushered in a tourism boom and accelerated the release of economic vitality.
From April 12th to 14th, the Songkran Festival of the Dai Nationality in Yuanyang in 1386 of the Dai calendar focused on the characteristic folk customs, music and dance, food and clothing and other cultures of the people living in the world in a joyful festival atmosphere, further enhancing the unity and progress of the people of all ethnic groups in the county, promoting the creation of a demonstration county of national unity and progress, and promoting the high-quality development of all-for-one tourism.
In the early stage of the Songkran Festival, Yuanyang County made careful preparations, relying on strong ethnic characteristics, pure natural customs and rich tourism resources, combined with the Songkran National Tour, commodity exhibitions, singing and dancing performances and other traditions, to carry out Songkran Festival activities such as special food, cultural and creative products, and enterprise trade exhibitions, attracting more than 150 merchants to settle in, and more than 40 enterprises and individuals sponsored. Set up a leading group for preparatory work, recruit volunteers, have a clear division of labor, and form a joint force. Filming and production of Songkran Festival theme song MV "Wan Dai Li" and other promotional videos, graphics and texts, relying on various communication platforms of provincial, state and county official media to actively release, creating a strong festival atmosphere, tourists from all over the world heard the news.
"We are from Qujing, Yunnan Province, and I have been in Qujing for 24 years and have not had a Songkran Festival. This year, I went to work in Mengzi, I rushed to Yuanyang after the night shift, the people of Yuanyang are very enthusiastic, the atmosphere of the Songkran Festival is also very good, the food is delicious, and everyone has a lot of fun. Mr. Li, a tourist from Qujing, said happily.
Before the holiday, Yuanyang County's cultural tourism, public security, market supervision, fire brigade and other departments jointly rectified to check whether KTV, bars, hotels, and shops have complete licenses, whether there are potential safety hazards, and whether they are involved in illegal activities such as pornography, gambling, and drugs. All departments of the county adhere to the satisfaction of tourists as the starting point and end point, improve the 24-hour duty, 24-hour acceptance of cultural tourism complaints working mechanism, the establishment of "telephone, letter, visit, network" four-in-one cultural tourism complaint reporting information platform, smooth "one machine tour" and other cultural tourism reporting and supervision platform, the implementation of cultural tourism complaint acceptance and handling of "one-stop" service. The county's cultural tourism market is generally safe, stable and orderly.
"We were full on the 12th and 13th, many of the guests came early, the first day of check-in has not checked out, but many guests are very cooperative, let them wait a while, we try to ensure that we book three rooms, we give them a place first, they go out to play, they can give them a clean room after the second return." It was a busy time, but this time the Songkran guests and we were all having a good time. Tianyu and Tianxiang Hotel Manager Li Lan introduced.
During the Songkran Festival, law enforcement agencies are allowed to set up stalls on closed road sections, and Dai villages sell ethnic specialties and cultural and creative products, water guns and water basins and other water-splashing supplies. The festival economy has increased its income, and people's happiness has been rising. Restaurants and hotels are full of tourists, and there is an endless stream of diners such as book bars, water bars, and snack bars, adding new impetus to the development of the cultural and tourism industry and broadening the way for the masses to increase their income and get rich.
"During the Songkran Festival, business was several times better than usual, and we sold 40 pieces of paper wrapped fish that night, some of which were 3 or 4 per table, and the fish was sold out, and some customers did not eat it. Next year, there will be more people during the Songkran Festival, and I will prepare a lot of ingredients, so there will be no more running out of stock. Li Gaowen, the owner of Licheng paper-wrapped fish, said.
In this year's Songkran Festival, Yuanyang's seven world-inhabited ethnic literature and art performances helped, famous travel bloggers Lan Tianshen, Yang Fan on the journey, Kai Gexing China, Liu classmates love to travel, and the agricultural anchor tea farmers can't play rap, Hani Cailin, Mei Dai Aizhuan, etc., providing a rich cultural feast for the masses, effectively enhancing the visibility and recognition of intangible cultural heritage, effectively boosting the high-quality development of the cultural and tourism industry, injecting new vitality into rural revitalization, and effectively stimulating the county's economic growth.
Correspondent: Deng Jiao (Yuanyang County Rong Media Center) text/photo
Editor-in-charge: Yang Yiman
Honghe State Rong Media Center
Legal Counsel: Yunnan Yazun Law Firm
律师：杨煜峰 13808775963
Address: New Vision Community, Chaoyang Road, Mengzi City, Honghe Prefecture, Yunnan Province
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