A series of cultural and tourism activities and measures to promote consumption continue to make efforts to bring citizens and tourists a new experience of eating, living, traveling, shopping, and entertainment, and the continuous flow is converted into "retention" and sales, promoting the continuous release of economic vitality.
"Splashing the sky" happily releases the vitality of cultural tourism
As the province with the largest number of ethnic minorities in China, Yunnan is a bit "busy" in April, with the Wa Wooden Drum Festival, the Dai Songkran Festival, the Dali "March Street", and the Mojiang Twin Festival...... The traditional festivals of ethnic minorities relayed on, and netizens called out that "the festivals of Yunnan people are not over at all" and "there is a life called Yunnan" has become a new yearning.
Dai Garden Scenic Area (for photos)
At the Dai Songkran Festival, which has just ended, tourists from all over the world and local people gather in Xishuangbanna, Dehong, Honghe and other places, holding water basins and water guns, splashing blessings on each other, and witnessing the excitement and joy of the water carnival. Traditional activities and special delicacies such as picking flowers on the mountain, lighting lamps and praying for blessings, and long street banquets attract tourists to feel the unique charm of national culture. With the festival as the medium, people go to a hearty cool time in this beautiful spring and feel the "hot and hot" of the cultural and tourism economy.
In Dehong Mangshi City, Menghuan Shwedagon Pagoda, Dai Ancient Town, Mengbana Naxi Treasure Garden, Shubao Pagoda and other scenic spots have become popular "check-in places" for tourists, clothing stores, Dai traditional costumes began to sell well half a month in advance, and a bowl of steaming Dai flavor in the morning needs to queue up early.
"Dehong is a particularly addictive city, and the Songkran Festival is a whole city, which makes people go back to their childhood and decompress very easily. Ms. Wang, a tourist from Sichuan, was still soaking wet. Ms. Li, who lives in Wuxi, and her friends traveled to Xishuangbanna for the first time, just in time for the Songkran Festival. "I felt the enthusiasm of the locals from the splashing carnival, and I have always longed for the minority culture and sour and spicy food, and this time I finally got my wish!" Ms. Li said.
The Jinghong Municipal Department of Culture and Tourism said that two days before the Songkran Festival, the city is expected to receive 800,000 tourists, and the total comprehensive tourism income is expected to reach 1 billion yuan, with varying degrees of year-on-year growth.
"Native products" are loud and sell well
It's blueberry season. This year, with the launch of new domestic varieties, the growth of consumer demand, and the expansion of e-commerce sales channels, the online and offline sales of blueberries on the Yunnan Plateau continued to be hot.
Blueberry Live
"Freshly picked at 12 o'clock, the fruit is big and sweet, and the delivery will arrive in ...... the next day at the earliest" In the Douyin live broadcast room of Chengjiang Blueberry Planting Family Farm in Yunnan, the anchor in the Chengjiang planting base enthusiastically introduced his own blueberries, attracting many netizens to place orders, and the live broadcast room has sold more than 100,000 orders in the past 1 month.
Yunnan, located on the Yunnan-Guizhou Plateau, is the most advantageous blueberry producing area in China. The development of e-commerce has brought more direct supply from the production area, and the express logistics in all directions allows consumers to feast faster.
"This year, consumer demand and product supply are growing, customers have a high market recognition of Yunnan blueberries, floral blueberries, extra-large fruits are very popular, since the beginning of this year, our online sales of more than 40 million yuan, offline supermarket wholesale has more than 500 million yuan, compared with the same period last year has increased by four or five times. Mu Liqiang, head of operations of Yunnan Youberry Agricultural Technology Co., Ltd., told reporters.
With the increasing prosperity of live streaming, e-commerce platforms have helped more and more cloud products to go out of Yunnan and to the whole country. According to data from Douyin Mall, in the first quarter, the sales of Yunnan apples, ginseng fruits, blueberries, small yellow ginger and other agricultural products increased significantly, with a year-on-year increase of 497%, 395%, 299% and 143% respectively. In the "Cloud Tesco" area, a total of 100,000 good things from Yunnan were put on the shelves in the first quarter, among which Yunhua, Yun tea, and Yun coffee were widely loved by consumers across the country, with a cumulative sales of more than 30 million orders.
Songming Flower B2B cross-border e-commerce transaction information matching platform built by Aiwatt
Let cloud products "sell the world"
Open the website of Yunnan Flower International Electronic Market, large flower orchids, daisies, starry stars and other fresh-cut flowers are displayed in vivid pictures and English, and multiple categories of preserved flowers and potted plants are dizzying. This is an online B2B product trading information matching platform that brings together all kinds of flower products, and in the future, Songming County flower products can be exported overseas through this window.
In September last year, Yunnan Aiwatt Network Technology Co., Ltd. established a comprehensive service center for cross-border trade in Songming South Asia and Southeast Asia, becoming the first comprehensive foreign trade service platform for localized enterprises in counties (districts) in the province, providing comprehensive services for foreign enterprises to land and local enterprises to "go global". For more than half a year, the local enterprises serving Songming and the enterprises that introduced Songming have achieved an import and export volume of more than 50 million US dollars.
艾瓦特TikTok越南语带货直播
Optimistic about Yunnan's location, resources and talents, Yunnan Aiwatt Network Technology Co., Ltd. has landed in Yunnan through investment promotion, carried out cross-border digital trade services, overseas promotion of Yunnan cultural tourism and other businesses, and is committed to building a comprehensive service platform for digital cross-border trade in Southeast Asia, helping Yunnan Plateau special agricultural products and chemical products to go to sea, and also bringing customers from Southeast Asia, South Asia, the Middle East and other countries to local enterprises.
"This year, we plan to set up subsidiaries and localized marketing centers in Thailand, cooperate with international logistics companies and other companies in Thailand to build cross-border e-commerce overseas cloud warehouses integrating warehousing and distribution functions, and carry out live streaming for overseas markets such as South Asia and Southeast Asia, develop 'exhibition warehouse broadcasting' integrated business and cross-border trade full-process integrated services, and build a comprehensive service platform for digital cross-border trade in Southeast Asia. The head of the company said.
Yunnan Net reporter Duan Xiaorui