In 2024, Kia's sales in the Chinese market are gratifying. According to the latest Kia production and sales report, in the first quarter of this year, Kia sold more than 50,000 units, a year-on-year increase of nearly 77%, and sales in March reached 18,665 units, a year-on-year increase of 94.5%!
When it comes to Kia, it is natural to avoid the classic model Kia K3, which has accumulated more than one million Chinese users since it entered China in 2012. With the good performance of models such as the Kia K3, we have reason to believe that Kia's domestic sales will continue to rise.
The price of the volume, the Kia new K3 that dropped by 29,000 is really fragrant!
Anyone who knows Kia knows that Kia has no shortage of star models, in addition to the new K3, there are K5, Zhipao, Shibo Tuojie, Jiahua, etc., all of which can be said to be very capable of "playing".
In February this year, Kia's new K3 launched two special edition models, the 114,400 1.5L Comfort Premium Edition and the 124,900 1.5L Luxury Smart Edition, which are full of sincerity. After that, although on the surface it seems that the new energy vehicles that are in full swing in March are in full swing, it is only now that we understand that the original Kia launch of special edition models is only the "prelude" to the market impact war, and the real "big move" is behind.
From now until April 30, the purchase of Kia's new K3 car will drop by 29,000 yuan! There will also be a financial discount of up to 8,000 yuan and free basic maintenance materials for five years and five times! The price of Kia's new K3 main sales model will be directly lowered to the level of 80,000 yuan, and the landing will be less than 100,000 yuan! It must be admitted that Kia's new K3 is the real "volume king" of the joint venture car.
After seeing such a sincere price and preferential policies, I quickly went through the 100,000-level sedan in my mind, and I roughly came to a conclusion, that is, the competition for the joint venture hot-selling models is really fierce, but the new Kia K3 is really fragrant!
Volume configuration, leading peers is no longer the goal
Kia's new K3 has obvious advantages in price, and its stronger strength is still reflected in the product level. The two special edition models launched this time can be seen from the name, which are upgraded on the basis of the 1.5L comfort version and the 1.5L luxury version, and the new equipment of the two new cars is more like a gift than the slight price difference.
Judging from the configuration alone, the Kia New K3 Special Edition has been upgraded on the spot. Kia's new K3 1.5L Comfort Premium Edition is based on the 1.5L Comfort Edition, adding leather seats, electric sunroof, one-button start, smart key, electric folding of exterior mirrors, heated exterior mirrors, front and rear parking radar, etc. 7 practical comfort configurations, such as comfort and vehicle quality, but the price difference between the two is only 1500 yuan.
On the basis of the 1.5L luxury version, the new Kia K3 1.5L Luxury Smart Edition adds NSCC navigation-based intelligent cruise, SCC intelligent adaptive cruise, FCA forward collision avoidance assist, HBA intelligent high and low beam adjustment, LFA lane following assist, LKA lane keeping assist, LDW lane departure warning, DAW driver fatigue reminder, driver's seat power seat, front and rear parking radar, Exterior mirror heating and electric folding, etc., have added 8 intelligent driving assistance functions and a number of convenient configurations, but the price difference is only 2000 yuan.
I really sigh that the moves of Kia's new K3 are really powerful, and I rolled myself up before rolling others.
Let's compare with the new Kia K3 1.5L CVT Luxury Smart Edition, which is close to the official guide price, and compare it with the Hyundai Elantra 1.5L CVT LUX Premium Edition from the same door, to see how high the "volume value" of Kia's new K3 is.
Judging from the official guide price alone, the new Kia K3 1.5L CVT luxury intelligent version is 124,900 yuan, and the Elantra 1.5L CVT LUX PREMIUM VERSION is 113,800 yuan, and the price difference between the two before the discount is only 1,100 yuan. In terms of product configuration, we have to admit that the configuration level of the Elantra is already very high, and it can be said that it is worth the price for money, but the new Kia K3 not only has a larger fuel tank than the Elantra, but also has more safety exit warning, blind spot collision avoidance assist, rear cross collision avoidance assist, exterior mirror heating, Type-C charging interface, seat lumbar support adjustment, mobile phone APP air conditioning control, positioning and car search, etc. It can be said that even compared with the star models of the same Korean series, the new Kia K3 is the benchmark model of the same level of configuration.
The performance of Kia's new K3 shows that in today's competition in the car market, leading the same class is no longer the goal, and surpassing yourself is the king.
Volume design and power, the two "nirvana" of young people
If price and configuration are only important options for young people to choose and buy a car, then the appearance and ultimate driving pleasure that meet the aesthetics of young people will definitely become the two "nirvana" of young people who are fans of Kia's new K3.
It is no exaggeration to say that the "Korean Wave" has influenced several generations of Chinese, and the Korean aesthetic has too much temperamental identity for domestic consumers, which other car series do not have.
Kia's new K3 exterior is still a sports line, bright galaxy LED headlights and through honeycomb front grille integration, tiger roar front face design is very pleasing to young people; the side of the body adopts a double waist line design, so the biggest benefit is to bring a more slender visual experience; through taillights, not only let the tail have a wider horizontal vision, so that the overall posture is more harmonious.
In terms of interior design, Kia's new K3 pays more attention to the integration of high-tech atmosphere creation and simple design style. The dual 10.25-inch instrument cluster and central control screen can not only switch between multiple themes, but also the new Kia Connect intelligent interconnection system makes the driving experience more handy, and details such as 71-color ambient lighting and touch-sensitive automatic air conditioning also make the new K3 more user-friendly.
In terms of power, Kia's new K3 offers two powertrains, 1.4T and 1.5L, and the special edition of the 1.5L naturally aspirated engine has the advantage of reliability and fuel economy, which are the most critical indicators for this class of models. Under the premise of the lowest maintenance cost in its class, the 1.5L naturally aspirated engine of the new Kia K3 Special Edition can achieve an operating durability of more than 300,000 kilometers. In addition, Kia's new K3 engine has formed an optimal kinetic energy match with the chain-type continuously variable transmission, and the thermal efficiency has been greatly improved.
It is worth mentioning that the new Kia K3 has put a lot of effort into improving road noise, acceleration and speed control noise, and has achieved a superior NVH performance during actual driving.
What kind of car do young people need? What is the most suitable car to buy for 100,000 yuan? Kia's new K3 may not be the only answer, but it must be the "must" of their car purchase list, after all, whether it is price, configuration, appearance, power, etc., Kia's new K3 has shown a strong suppressive force compared with competing products of the same level, which can be called a benchmark model. Under this premise, Kia's new K3 has dropped by 29,000 yuan, and its competitive advantage is enough to "sweep" the 100,000-level sedan market, which is also an important basis for us to predict that Kia's sales in the domestic market will continue to rise in the future.