Recently, a high-end restaurant in Changsha has attracted widespread attention because the price of one of their fritters is as high as 39 yuan! This price immediately detonated a discussion on the Internet, and everyone was spreading the news to each other, marveling at the price of this "sky-high fritters".
In a restaurant known as upscale in Changsha, a customer encountered this staggering scene while enjoying breakfast.
When he saw the price of the fritters on the menu, he couldn't believe his eyes - a fried dough stick cost 39 yuan.
According to the shopkeeper, their fritters are different from those of ordinary breakfast shops, using high-grade flour and undergoing a special process. The restaurant also emphasizes that each churros is freshly made by hand to ensure that diners can experience the best taste and quality.
The price immediately sparked a heated discussion on social media. Many people began to question that even with the best materials and processes, the cost of fritters is far less than 39 yuan.
For this price, there is support for the positioning of the restaurant. They believe that each merchant has the right to set prices based on their own services and quality. If someone is willing to pay 39 yuan for such fritters, then the price is reasonable.
There are also many people who say they can't accept it. In their view, this kind of pricing is completely taking advantage of consumers' misunderstanding and worship of the definition of "high-end".
The report mentions that the restaurant has indeed filed this price with the local price department, which means that from a legal point of view, the restaurant's pricing has not been violated.
The owner of the restaurant said in an interview that such a price positioning is to provide a unique consumer experience. Their target customer group is consumers who pursue a high quality of life, not the general public.
Many people are starting to express their opinions online, and they are discussing not just the price of churros, but the broader issue of consumer culture and social values.
Netizens commented, with some supporting this innovative attempt, believing that it was a manifestation of the diversity of catering culture, while others criticized it as a disrespect for traditional food and considered this kind of price to be an injustice to ordinary consumers.
The incident has also sparked a broader discussion about the value and price setting of food. Experts and food critics also joined the discussion, analysing current trends in the food market and changes in consumers' perceptions of food quality and value.
Some commentators have pointed out that while branding and the environment can add value to food, price should be established based on a sound cost analysis and market acceptance.
Despite the high quality of the service offered by this restaurant, this price tag has undoubtedly made many people reconsider what is necessary and what is excessive. This debate about churros not only touches on the value and pricing of food, but also touches on the consumer culture and value orientation of contemporary society.