>> The price of Moutai has formed a "three-track system"
First of all, the ex-factory price is 1169/bottle, which is the purchase price obtained by Moutai dealers;
followed by the retail guide price of 1499/bottle, which is currently "in name only" and has become a gimmick for drainage through various channels, and few people can buy it;
Finally, the market transaction price, with the market volatility upward, the highest in the past two years is approaching 3000 / bottle.
>> The market price is twice the retail price, and the premium is supported by Moutai's brand effect.
With Chinese's per capita GDP approaching 100,000 yuan per person, the birth of luxury consumer brands is an inevitable trend. The reason why Moutai became Moutai is the coupling of historical, cultural and social attributes.
For general consumer goods, in an environment of economic stability, there are only two factors that affect price (V): supply (S) and consumption (C).
The general consumer goods price formula can be understood as: V=C/S
If supply (S) is greater than consumption (C), the price (V) will fall, and conversely, if supply (S) is less than consumption (C), the price (V) will rise.
But for a luxury brand like Moutai, in addition to supply (S) and consumption (C), brand (B) has also become an important factor affecting prices.
For the price of Moutai (V), we can use this formula to understand: V=BC/S
Recently, there has been no major negative impact on the Moutai brand, so when the brand (B) is stable, the price (V) falls, which must be a problem with supply (S) and consumption (C).
>> Reasons for the recent decline of Moutai;
This year, the domestic economy has not fully recovered, coupled with the real estate earthquake, consumption has shrunk, but the supply of Moutai is increasing. The two aspects combined to form a resonance, resulting in an unprecedented decline in the price of Moutai.