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Jin Jiang Economic Observation (6) | The "spring economy" is on fire! Jinjiang people are all playing → like this

author:Jin Jiang release
Jin Jiang Economic Observation (6) | The "spring economy" is on fire! Jinjiang people are all playing → like this
Jin Jiang Economic Observation (6) | The "spring economy" is on fire! Jinjiang people are all playing → like this

The most beautiful April day in the world

In the gust of spring breeze

The temperature is gradually rising

People are coming out of their homes

Embark on a journey of flowers that belongs to spring

Flower viewing, outdoor sports, picnic camping, etc

Driven by a variety of activities

Restaurants, shopping malls, campsites, etc

Constantly renovating the spring consumption scene

……

Spring is a bright April

Jinjiang's "spring economy" continues to heat up

Jin Jiang Economic Observation (6) | The "spring economy" is on fire! Jinjiang people are all playing → like this

Spring outing "Flower Appreciation +" continues to heat up

At present, it is a good time in spring, and "flower viewing and green tour" has become the first choice for many people to go out in spring. In Sansheng Flower Township, people ride along the winding paths, or fly colorful kites in the spring breeze, or boating on the lake to feel the breeze and bump into the spring.

On a hillside of the Jiangjia Art Garden, pink evening primrose blooms in the wind, and small pink flowers stretch into patches, like elves, weaving a sea of pink flowers for this hillside. Many tourists are attracted by the beautiful photos on social platforms to check in, and with the increase in the number of tourists, the catering industry in Sanshenghua Township has also ushered in a consumption boom.

Jin Jiang Economic Observation (6) | The "spring economy" is on fire! Jinjiang people are all playing → like this

In a restaurant in Huaxiang Farmhouse, guests came before the meal. The branches of the tanchile incense cascade down like a waterfall, and even after the peak flowering season, it still exudes a faint fragrance, creating a calm and green atmosphere. Most of the diners choose to sit outdoors and listen to the jingling of wind chimes, feeling a sense of "small luck". The boss told reporters that after the weather warmed up, there were obviously more people consuming. The Qilixiang in the store is an Internet celebrity check-in point, even if it has passed the peak flowering period, there are still many customers who consume.

Jin Jiang Economic Observation (6) | The "spring economy" is on fire! Jinjiang people are all playing → like this

With the popularity of greenway cycling, the greenway around Sanshenghua Township has also ushered in many cycling enthusiasts. "Usually going to work and school is quite tiring, riding a bicycle with children can not only exercise, but also enhance the parent-child relationship. Chen Jianwen, a citizen riding a bicycle with a child, told reporters. The popularity of cycling has also led to the business of bicycle shops, and many parents have started to buy bicycles for their children. A number of bicycle shop owners near a section of Hongxing Road said that they have sold a lot of cycling cars since March, which is several times more than usual. "Most of them are bought for dolls, and bicycles that can be easily disassembled sell the best. The owner of a car dealership said.

Jin Jiang Economic Observation (6) | The "spring economy" is on fire! Jinjiang people are all playing → like this

It is reported that during the Qingming holiday, Sanshenghua Township Scenic Area received a total of 136,400 tourists and achieved a comprehensive tourism income of 13.6645 million yuan.

Taste the taste of spring The consumption heat on the tip of the tongue is hot

"As the weather improves, there are more and more customers drinking coffee in the afternoon. The owner of the café at the entrance of the park said that business had been good for a month or two as more people were basking in the sun.

Jin Jiang Economic Observation (6) | The "spring economy" is on fire! Jinjiang people are all playing → like this

The reporter found in the whitewall park that the surrounding restaurants and cafes were full of citizens and tourists. Everyone took advantage of the spring sunshine to enjoy the flowers and bask in the sun. "On weekends, it is the greatest respect for spring to be able to get together with family and friends to enjoy the spring light!" Miss Hou, who is dating college classmates, told reporters that there are now a lot of afternoon tea group purchases on the platform, which are both preferential and rich.

At the beginning of April, a chain brand beverage store launched three drinks with the theme of "a light bite of spring", and the staff of the beverage store on Shuyuan Street told Xiaobu that so far, the store has sold more than 400 cups of related products, "one of which is 'Yuzu Peach Peach White Moonlight' is the best." ”

Jin Jiang Economic Observation (6) | The "spring economy" is on fire! Jinjiang people are all playing → like this

Opposite the Living Water Park, the signboard of "5 yuan a cup" at the door of a dam tea is particularly eye-catching. Tea guest Liu Xiaoxiao leaned back on a bamboo chair, knocked melon seeds and told reporters: "The dam head is very old Chengdu's fireworks, I often come, and there will be no seat when it's late." "This Ba Ba tea has become a special place for citizens and tourists to taste the spring time, and after lunch, the eight tables are almost full, and everyone sits around chatting, which is very lively.

Jin Jiang Economic Observation (6) | The "spring economy" is on fire! Jinjiang people are all playing → like this

Near the Dongmen market, a Chinese restaurant has also launched a new spring health meal for four, limited to 10 servings per day. The dishes are mainly light, and the dishes such as wild mushroom soup and scrambled eggs with ground fungus are made with seasonal ingredients in spring, providing customers with a new spring eating experience. Customers have responded enthusiastically to this limited-edition specialty, with many purchasing the set menu in advance to ensure they can taste this spring-limited treat.

Visit the spring market and experience the spring in full swing

The "spring economy" is not only exclusive to scenic spots and parks, but also the business of Jinjiang is also flourishing. With the theme of spring, shopping malls and brands have innovated consumption scenarios and launched a series of themed exhibitions and preferential shopping activities, continuously enriching the connotation of "Spring Limited" and driving Jinjiang's "Spring Economy" to release more vitality.

Jin Jiang Economic Observation (6) | The "spring economy" is on fire! Jinjiang people are all playing → like this

In addition to large-scale flower installations to take pictures, there are also cultural and commercial brands such as handmade original exquisite jewelry, super cute handmade ceramic cups, limited plant and flower brand planting, Lanta Museum of Nature and Art, and things of the earth. Located in the center of the city, you can enjoy the flowers and go shopping, making it a new place to check in in spring.

Recently, COSMO Chengdu joined hands with the top "downside" IP in the trendy toy circle to bring the first exhibition in the country. The 7-meter giant device "fell down" and stood at the gate, looking like a weak girl who was about to fall, but her posture of "not falling" conveyed to everyone a happy and free emotion. COSMO Chengdu launched a novel cross-border activity called "Let's Take a Photo", inviting consumers to take pictures with one foot up like "falling down", so that everyone can capture the beauty of life through the lens in this vibrant season. At the same time, COSMO opened the Chao T Festival coupon grabbing activity, and regularly sold 199 groups of 300 yuan new coupons, so that customers can enjoy the benefits.

Jin Jiang Economic Observation (6) | The "spring economy" is on fire! Jinjiang people are all playing → like this

In addition, ICD has also launched a spring vitality awakening plan, not only to carry out the first exhibition in the southwest of Qee Spring Park in the outdoor square, but also to 400 groups of 600 yuan coupon packages, 50 groups of 100 coupon packages and other spring courtesy activities.

"Since mid-March, there has been an endless stream of consumers who come to buy hydrating and sunscreen skin care products every day. In Qunguang Plaza, the manager of a cosmetics store introduced that an annual sample festival will be held in the 4/12~4/21 shopping mall. Samples of hydrating and sunscreen skin care products from many brands can be collected for free for a limited time.

Jin Jiang Economic Observation (6) | The "spring economy" is on fire! Jinjiang people are all playing → like this

Text: Chen Yuting

Photo: Jinjiang Media

Editor|Hu Jinhua

Proofreading|Li Xinyu

Editor-in-charge: You Dunli

Review|Zhang Hongbo

Exhibited at Qijiang Fusions

*Please indicate the source for reprinting, Jin Jiang release*

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