I paid for the emotional value

Today, when "consumption downgrade" has become a trend, "emotional consumption" has quietly become popular. Last month, we released a call for "emotional spending" to hear about your experiences with this matter. Don't look at everyone's careful budgeting in food, clothing, housing and transportation, but in the matter of "spending money to buy happiness", it can be said that they have already thought about it.

5 yuan to buy a cheap but beautiful little crown, not to mention not decent, it satisfies the wish of childhood. 20 yuan can't order a delicious takeaway, but buying a bouquet of flowers can make you feel beautiful for days. I hesitate to buy myself a dress for 500 yuan, but I won't blink an eye when I spend it on the two-dimensional paper man, his gentleness and thoughtfulness are more trustworthy than the three-dimensional person.

Can money buy happiness? We get more affirmative answers than we thought. 30-year-old Feifei said that in recent years, his clothes have become cheaper and his meals have become healthier, but he is more and more willing to pay for hobbies. Young people rarely wonder "What's the use of this?" Even if material consumption tends to calm down, many people are still more willing to spend money to meet their spiritual needs. That's the beauty of "useless uses." Yiqu said, "This kind of (emotional) consumption is not cost-effective most of the time. But how many moments are worth it? For the sake of these moments, it can also be worth it. 」

However, the "taste period" of emotional consumption is also shorter than expected. Flowers will wither, sugar-fried chestnuts will cool, blind boxes seem to lose their magic after opening, and high-priced beauty cards only bring lasting regret. Spending money is not a one-and-done solution to emotional problems, and sometimes, our emotional projection in consumption will also be manipulated by merchants and become a premium condition. The 21-year-old cat said, "Love not only grows bloody flesh, but also leeks. If you want to avoid the risk of making "leeks", you still need to keep your eyes open and be a little rational in the process.

However, in an increasingly stressful modern life, sometimes an emotional consumption is also the last bastion for us to preserve our mentality. As long as economic conditions allow, no one can deprive this source of happiness.

Here's your emotional consumption story.

Text: Wang Yuan

Edited by Chu Ming

Spend a small amount of money and get a lot of happiness

anonymity

I went to the park last week and saw someone selling marshmallows, and suddenly I wanted to be a child. Spent 20 bucks to buy a marshmallow with a flower pattern. Tearing and sharing with friends around you is like going back to when you were a child. The marshmallow melted in my mouth as soon as it was in my mouth, but it was also strange that the next day we were all pretending to be children, and the photos were all cute poses.

Tian Qing female Beijing

I remember very clearly that it was May Day of the year, and I was locked in school by the epidemic, and the original planned trip was in vain. I was in a state of preparation for the exam + the high pressure of the epidemic, and I was about to collapse. I happened to see a little couple holding beautiful flowers on the road, I had never received flowers before, I hesitated for a long time, and decided to buy myself a bouquet the next day. When I bought the flowers, the boss asked me if I should take them back and insert them myself or give them away, and I thought about it and said, "Give it away." After thinking about it, he added, "It's for a particularly beautiful girl." Then I asked the boss to wrap the little bouquet in the most grand style. I walked down the road with it, and under the mask was my long-lost smile.

June yes summer, 36 years old, female, Suzhou 

When the spring drizzle continued, I felt that it was so romantic to walk in the rain, so one day during the lunch break, I took a step to the shopping mall a kilometer away to buy a cup of Luckin, used a 9.9 coupon for the first time, and then walked back one kilometer, walking slightly sweating, both sides are just emerging tender green lawns, exercise plus the dual effect of coffee, let me feel that half a day is particularly relaxed, the whole afternoon has become more atmospheric.

The stone goose woman who combines knowledge and action is 33 years old

I bought a song on Netease Cloud Music, Estoy aquí of Latin American diva Shakira, 2 yuan. It's been in the favorites for 8 years, and it used to be able to listen to it for free, but I don't know when it started charging, so I can only listen to the prelude. One night when I heard the intro being sweet and cheerful, I thought I'd buy it and make myself happy, so I looped the single to bed that night. The last time I bought a song was about 7 years ago, and it was a famous male singer's Sofía, 3 pieces. At present, there are these 2 paid songs in the favorites, and the others are queuing, so when the mood comes, buy one.

Yang 女 32岁南京

I bought "Einstein's Brain." As a kind of self-deprecation, against the pressure of writing my doctoral dissertation, "Einstein's brain hasn't arrived yet!"

Tian, 24 years old, female, Tianjin

I especially like to buy a mobile phone case! When I am not happy, I buy one, it must be cheap, five dollars is the best, and I am even more unhappy if it is more than ten quick dollars. Although consumption has been downgraded after going to work, clothes and shoes do not exceed 500 yuan, and skin care products have been changed from Estee Lauder SK2 to domestic products, I still agree with the view that "I am happy to buy a thousand dollars". If you can afford to buy something you like at a reasonable price, and be happy every time you see it, that joy will last for a long time.

Ying Cishu, male, 22 years old, Jinan, Shandong

I like weird electronic small labels, such as QQ chat characters, Alipay payment code skins, and station b personality dress, to tell the truth it's really useless, but I am really happy to buy it and see such a good-looking electronic page.

June

I bought this ornament when I first went to work last year (the picture is from the store), 60 yuan is not cheap for a small ornament, but it really feels very in line with my psychological state. It's always on my desk, gathered with the rest of my favorite things, the room is so small that I can see it every day when I wake up, I can see it when I eat, it's not like looking at what I've given up all the time, it's more like reminding a frog that you're still in the pot.

Na Cha, 29 years old, Beijing

I like to buy eggs. Eggs can be fried rice fried noodles fried kimchi, every time I get off work late and think of eggs, I can still bring rice the next day, I feel so good ٩ (˃̶͈̀௰˂̶͈́)و Recently, the "emotional consumption" seems to refer to the desire to be satisfied at one time, or more impulsive, buying eggs is very small, and eggs are not expensive, but it seems that I need it every day, and I need it every time I am tired and irritable after working overtime, and then I can remember where my emotional threshold is. Eight of the five are left with three, three can still be eaten for a day, buy again after a day, no need to hoard or panic, every day is a day by day, unhurried, everything is under my control, do every little thing is great!

Zhang male, 21 years old, Nanjing

For example, go to the former residence of Lu Xun in Shaoxing, visit the Lu Xun Museum, and there is a "rubbing Lu Xun statue" on the first floor, 10 yuan a piece. At that moment, I didn't hesitate to buy it. This feeling is like having some kind of connection with Lu Xun. There is also a rice wine popsicle of 5 yuan, and it seems to have a connection with Shaoxing when I bought it. 39 A copy of the Lanting Collection Preface, I felt connected with Wang Xizhi when I bought it. But I thought, if that thing had been a copy of 200, I might not have been so decisive.

Spending money is a necessary means to save my emotions

He Sui, female, 27 years old, Shenzhen

I'm too vocal about that, and one of the biggest changes I've made this year has been to start spending emotionally. There may always be a feeling that there is no need to waste money. The opportunity was that the withdrawal reaction of starting work after the Spring Festival was severe, and the mood of going to work every day was like going to work, so I decided that I had to renovate my workstation to save my mood at work. First of all, I replaced all the ugly and inconvenient wired keyboards and mice that the company matched, and replaced the keyboard with the mechanical keyboard that I was thinking about. The mouse also chose a super beautiful and my mechanical keyboard is very compatible, and with the table mat of fortune, so far, the mood of work has been greatly improved.

Then, in order to improve the amount of water I drink and increase the sense of happiness of drinking water, I bought several tea bags, among which there are also wine-flavored ones. Because the mood at work at that time was that I wanted to drink, but I couldn't really go to work and drink haha. I replaced the cup with a very pompous and beautiful one. In fact, it only cost more than 900 yuan and less than 1,000 yuan under one operation, but this was unnecessary for me in the past. The company can also use it for free, but I have to spend my own money to inlay the "grinding plate" with gold edges, but for my emotions I think it is worth it! Although going to work is a very painful thing, but every thing I use now is carefully selected, it can be said that emotional consumption has given me the ability to find a small happiness in pain, and life is not like this~

Yuexia female, 31 years old, Dongguan

My period was punctual and I was bothered every month. Go to the doctor, the doctor said that there are many factors, and emotions can also have an impact on the menstrual cycle. So I slowly started to pay attention to my emotions and realized that buying flowers would make me happy. After settling an account, going to the doctor, taking medicine and injections, the money hurts and the flesh hurts, and the mouth is still bitter; it's good to spend money on flowers, you can buy them if you're happy, you have to buy them even more if you're not happy, you're in a good mood, your menstruation is on time, and the money you spend is equivalent to curing your disease.

Ms. Wang

When I was a child, my family rarely bought me snacks, and many times I watched people eat and didn't dare to tell my family. At that time, my classmates said that the best thing to eat was Zhenglong spicy strips. When I got rich, I bought 5 packs of spicy strips as soon as possible, and ate them one by one for one night. Although it was only 2 yuan a pack, I ate back the regrets of my childhood.

Now whenever I'm unhappy, I buy 2 packs, and think about what I couldn't eat when I was a kid and now I can eat whatever I wanted, is there anything worse than then?

Xiaoyi, female, 30 years old, Shenzhen

In the supermarket's expiring goods section, I bought a crown-necklace-ring-earrings princess four-piece set for five dollars. I grew up in the countryside as a left-behind child. The old people at home are busy with farming, and they don't have time to dress up their children, so I didn't have long hair until I came out to work and was financially independent, and I always had short hair when I was a child.

My friend put the crown on me, and that night, in order to show off the crown, she accompanied me around the mall all night. When I went home, I was reluctant to take it off, and I made a video with my family, my aunt said that I was still a child, and my mother said that I was a real princess. On that day, I felt that I was really happy.

Because I don't have a lot of money, and my family is very important to me, I am not willing to spend a lot of money to pay for my emotions. Being able to love others with an abundant heart can bring more emotional value than consumption.

Lexie 女 30岁 苏州

Because of the extreme internal friction at work, he has been in a very confused stage since he quit naked at the end of last year, and he doubts his life while looking for a job. I often feel pain, and every time I feel particularly uncomfortable, I go to the temple to relax, spend some incense money, eat a bowl of somen noodles, listen to the chanting in the distance, touch the little wild cats, feed the pigeons, and make some simple wishes, hoping to see some future.

Ms. Kiichi

On the first weekend after the Spring Festival, I quarreled with my husband over a small matter, and the festive atmosphere on the street was very strong, and I didn't want to go home at all. Seeing the promotional film of the Spring Festival movie playing on the big screen in the square, I immediately bought a ticket, watched one movie after another, watched three movies in a row, and didn't go home until 11 o'clock in the evening, which felt very cool.

Li Zhuxi, 23 years old, female, Linyi, Shandong

Since I was a child of material scarcity, I am still very careful with every penny spent at work, and I don't seem to know what emotional consumption is, I think this is just a psychological comfort thing, and it is useless. If there's one thing I bought that makes me happy, it's probably the first pair of Nike shoes in my life, which cost 399 yuan, which is already the most expensive pair of all my shoes. I feel confident when I wear it, and I feel that I have the capital to stand with others, which is a strange feeling. Later, I found out that the shoes of the big brands don't seem to be so easy to wear, and they can become stiff or ill-fitting and yellow. But after owning it, I really let go of the shame of not having big brand shoes before.

Winter Female 24 years old Shanghai

I bought 100 plates to smash when I wasn't happy. I had this idea because I had a particularly uncomfortable internal friction, and I tore up a planning book in a rental house by myself, tearing it page by page, tearing it as violently and loudly as possible, and finally calmed down after tearing it up. That's when I thought, "There must be something like this to vent my emotions." Remembering that my mom used to say, "You can hurt things but don't hurt yourself," so I bought a cheap plate for less than a hundred dollars, and that money was spent to save my emotions in the future.

I haven't opened the heavy box at all. So far, there are a lot of plates, but I haven't been so angry anymore. Maybe I think if it's there, something will help me get rid of my bad mood. I don't have to work hard to maintain my whole good side. There are so many plates that I can smash anyway, don't I?

Cara, female, 30 years old, Beijing

On his 30th birthday, he wanted to get back a little self-love for himself, so he went to do nail art and hair dyeing after a long absence, and ate his favorite soup and rice by himself. Looking back on the past year, it can be said that it is the darkest moment of life, the hesitation and hard work of being a first-time mother, and the re-recognition of intimacy...... In the end, I understood that the outlet of everything lies in being a person who loves himself the most, respects his own feelings, and insists on his own opinions. I have been sloppy and depressed for so long, and I want to make a beautiful end to my 20-year-old, and also welcome the future of loving myself every day.

It's an honor to be able to pay for love

May

In the last few months, I have started playing otome type games, and I have charged about 2,000 yuan in two months, and the male protagonist in it provides me with a lot of emotional value. If love is a feeling, why can't I like two-dimensional men? After all, they are handsome, gentle and considerate, and three-dimensional men can't compare at all. I can always pay for e-hots and e-love.

Xiao Ke is 23 years old in Tianjin

This year, I bought a ballet lolita dress with purple flowers, which gave me the right to dream of being a princess for a while. Sometimes I go to my friends to spoil me, so that I feel like I will really become a little princess who is pampered by everyone, and then I will take promotional photos or post videos. If I could, I would like to dress up in cute lolita and continue my princess dreams and escape for a short time from the chicken feathers I currently face every day. When I take it out, it's nothing more than a drink to quench my thirst, but when I'm not in a good state, I put on my skirt and turn it around, at least for a few seconds, I'm happy.

Cat Jasmine Female 22 years old Wuhu

Whenever there is a small change in my life, I often want to buy a blind box to commemorate it. Every time I see them, I will recall some things and emotions that happened in the past, such as writing a good article, what good topics I exchanged with Crush on a certain day, I was in trouble for a while, and I had a very delicious meal with my girlfriend that day, etc., and looking back, the little things in life are quite interesting.

Mercy 女 23岁 北京

spent 806 yuan to see the TFBOYS 10th anniversary concert. I have liked them since 2013, and I have been looking forward to whether my 23-year-old self has the time, energy, and ability to go to the concert site and feel the warmth of youth many years ago. It just so happened that the day before this concert was my birthday, and it was also a birthday present for myself. From 2013 to 2023, this is not only a decade of liking them, but also a decade of hard growth for me, and a commitment to the little girl who was unwilling to look forward to the future 6 years ago. I want to tell myself that I did it, and that I am better and brighter than I imagined I was six years ago.

Omttt 18岁 杭州

On a day without class, go to Disney to meet your favorite characters and return to the fairy tale world! It costs a little 2,000 to go there, but the emotional value it brings to yourself is really high! In the land of Disney, just standing and listening to the music of the park, the singing of birds, and the glittering floor, everything is a fairy tale dream. Of course, there is also the unexpected joy, bravely interacting with the NPCs in the park, unlocking interesting mini-games, and taking a lot of photos and videos. When you are sad, you will recharge it when you look back, and sometimes even the corners of your mouth will rise when you accidentally turn it over!

If happiness wasn't here, I'd go far away

Xiao Zhang, female, 26 years old, Qingdao

I'm losing weight in the winter of 2023, and losing weight in winter is a very painful thing, plus work doesn't go well, and it's very stressful. During that time, I swiped Beijing's copper pot shabu every night on Douyin, and I thought of how happy it would be to have a meal of copper pot shabu with my friends on a snowy night!

I have always kept the photos of that hot pot in the album, because the trip that started with a hot pot meal was really happy. In the past, I always wanted to save money, and if I didn't save money, I wouldn't have a sense of security. When I meet something I want to buy, if it is too expensive, I will choose to find a flattening replacement. In recent years, I have set up an "emotional bank" for myself, and when I feel tired and need to be healed, I will activate my emotional fund and use it to calm my emotions. A charge for emotional consumption lasts for about 2-3 months, and it brings me longer happiness than I expected. It's really nice to suddenly feel guilty about not having to do anything, not needing to be happy for yourself. In the future, we should always recharge, after all, making ourselves happy and happy is called meaning.

anonymity

In November and December last year, the work pressure was too great, the body was protesting, and the pain was so extreme that I began to want crazy pleasures. I started to watch two concerts for myself in January, and I traveled to several cities one after another on annual leave, Spring Festival and weekends, which cost me more than 10,000 yuan. It's been a constant mix of anticipation and joy, and it's been my craziest quarter. But that kind of mental pleasure is long-lasting, and I think it will be difficult for me to give myself such a happy time in the future. I envy me lately, so much so that I rarely have the idea that "it would be nice if time stopped".

Xiaocai dumplings, female, 40 years old, Beijing

At the end of last year, I went all the way to Barcelona to see the light and shadow of the Sagrada Familia at 3 o'clock in the afternoon, and the air ticket cost 20,000+. For the sake of money, it must also reach emotional value. Just kidding, but also lucky, it was rainy for days, and it happened to be a sunny day on the day of my appointment! The moment the sun pierced through the stained glass and hit the face, everyone screamed.

One song

I was very depressed at the workplace, I felt that I had to go out and leave Beijing, so I decisively bought a high-speed rail ticket to Yantai, even though I was already in a bad cold at that time, I still stayed in Yantai for three days. In fact, it did not achieve the expected effect, I was unwell at the time, but I kept working, and I desperately wanted to escape psychologically, which led to four different results.

Yu Feiyu, male, 29 years old, Haikou

On the evening of December 22, 2023, I bought a mountain bike for 1,398 yuan as my winter solstice gift. Since I bought it, I have ridden 25 times, riding a total of 1241 kilometers, riding time, empty head, and happiness doubled. Whether it's a short distance, or a long distance, or a day, or a night, it can be a seaside, a small village, a small scenic spot, or an aimless journey, just enjoying the process, because everything you encounter is beautiful. The longest ride was 180 kilometers and took 10 hours, which was a bit tiring but really relaxing. Sometimes when I think about it, what about adulthood, happiness can still be so simple.

Puff, female, 20 years old, Kunming

Haha, I just finished an emotional consumption that is very colorful in my life - I saw the sea for the first time in my life in Beihai and Weizhou Island in Guangzhou. At the beginning of March, my roommate and I lamented that we had not seen the real sea for 20 years, so we hit it off and ordered tickets and homestays for May Day...... For this reason, nearly a month has passed, and the May Day outing is too expensive for our student party. Full of reality and empty pockets, we went to Beihai last Friday and landed on Weizhou Island to start a special forces-style trip. The sea, the sea, why is it so beautiful and so obsessive? Deeply shocked by a child who has been looking up at the mountains for twenty years, and now I want to swim until the water turns blue. When I stepped on the soft sand and picked up colorful seashells, I was also a "feast" for my childhood self! To be honest, it was like a dream. Only the shells I brought back to school could confirm that I had been to that sea.

You are happy, so I am happy

Sherry Yu  19岁 悉尼

I really like to buy blind boxes related to national tide. Under my Amway, my mother also entered the baby pit as deep as the sea, and she was financially independent, and she went to the next level and directly served the box than me. I started losing fat in February this year, and I was so happy that I picked five boxes for my mom as a reward for my stage victory. Why buy it for her instead of collecting it yourself, because I think that compared with the physical value of the blind box, I can get the emotional value from the expectation of "watching the person I like open the blind box", the desire to buy and the desire to give away, and my mother still has a blind box to take, isn't it a win-win?

In recent years, my tendency to shift towards emotional consumption has been very pronounced. Although I don't like to buy clothes, shoes and bags, I obviously feel that the number of cute items I have bought has increased recently, and I also like to buy some very literary things, such as Douban's calendar, Meng Jinghui's canvas bag, refrigerator magnet, etc. On the one hand, I don't care more about the decoration on the surface, but on the other hand, I want to pursue a sense of ritual more.

Abu

On March 17, my father's 60th birthday, I rummaged through the wardrobe and found that almost all of my clothes were black, white and gray, so I took a half-day off the day before (the first time in three years) to buy a "festive" outfit. I found a silk flower skirt from a domestic brand as I wished, very festive, the clerk said to give me a discount to hit the bottom price, 3K1, I usually buy coats online have never exceeded 1K, and I also searched Taobao for the same style, about 2K, but I can't wait, I have to wear it the next day, I have to be festive.

As a result, the next day it cooled down, and my mother just wouldn't allow me to wear a "thin piece of cloth", so I still wore a black sweater dress. Now that I think about it, it is better to use this money to buy two bottles of Wuliangye for my father. My original intention of spending money was wrong! It was to make my dad happy, he would be happy whatever I wore and he would be happy, as long as I was healthy and healthy, warm and fed.

Sleepy lady is studying in Dalian in her senior year

During the fat loss period, I was hungry for any small cakes and fried chicken milk tea, but after a few days of eating a bite in vain, I began to mail the delicious food in the shopping cart to my friends, ordered milk tea and bought cheese boxes, and I was very happy to see my friends eat fragrantly.

Sui'er, female, 24 years old, Shanghai

I love my kittens, buy food and drink for TA, buy cat strips, buy catnip, buy toys, buy cameras, in fact, you can buy a lot of money for two or three hundred meals in the restaurant. I am happy to see my kitten eating and having fun.

Anonymous female 22 years old from Wuhan

One night it was supposed to be emo.,I accidentally clicked into the live broadcast room of a girl about my age.。 She gave me a warm welcome and asked me what song I wanted to hear, and I said I would be good at it. She sang a song "Nuan Nuan", "I want to say that you are actually very good, but you don't know it. It's so good, it's so warm, it makes me want to cry. I recharged some money and gave her a beautiful fireworks gift, and she was very happy and surprised, and then sang a song "Cherry Blossom Grass", which is a very bright song for young women. I'm also a girl, and I didn't watch the live broadcast because I wanted to see the beauty of the female anchor, but the ability of the anchors to provide emotional value was really professional, at least that night, I didn't spend the night with a bad mood.

         Emotional value can be bought,

The premise is to be happy if you know what you have

Anonymous female 36 years old Northwest

In 2019, I wrote down my first emotional consumption wish on my annual list: to go to Eason's concert. At that time, the work was not going well, the child had just turned three years old, and life was stretched, so he really could not afford to pay for emotional consumption. This year, that wish has finally come true. Really sitting in the gymnasium, the sound in the headphones is really in front of me, it seems like a world away, all the mental illnesses are cured, you see, the wish of the 20s has come true, it proves that I have really grown up, right?

Before the age of 30, I often consumed impulsively, but more for "beauty", this kind of beauty seems to be a bit superficial now, I want beautiful clothes, beautiful bags, all the things that make me young and beautiful, I may not like it the next day, but I can't help it at the moment of consumption. In the past few years, most of the bills, in travel, fitness, and concerts, these consumption from the spiritual world seem to really make me happier, but clothes, jewelry, bags, there are a few pieces, which can make me go out decently.

Meow Rabbit Treasure

One winter I was waiting at the station, I had just finished lunch, but it was very cold, and I felt that the aroma of the sugar-fried chestnuts and the sweet heat made me feel like I had to buy one. I bought a portion of fried chestnuts with sugar for 30 yuan, watched the boss put them in a paper bag, handed them to me, and as soon as I opened them, I felt so happy.

But then I even kind of regretted spending the money. Chestnuts are not high-grade carbs, and the calories are high. It's like spending money to buy a guilt. For an extremely rational and thrifty person like me, spending will only make the mood lower, and emotional stability still depends on a stable life and confidence in the future.

Zhang Xuebi, female, 26 years old, Xiamen

At that time, I was about to go on a business trip, and I went to a clothing store and saw a set of clothes that were different from my usual style, so I bought them for 485 yuan. But this incident did not bring me the expected emotional value, I just wore it a little bit of excitement, and the more I looked at it, the more wrong it became, and the style and size did not suit me very well. After only one or two wears, the dress was left unused.

In the past, I wanted to buy everything I liked, from mobile phones, clothes, bags, shoes, to cups, umbrellas, headphones, and jewelry. Later, I gradually found that most of the things I bought with money became a burden when I moved, and I often wore only a few sets of clothes. It turns out that we don't need so many things outside of our bodies, and we don't spend money to bring things home and be happy.

I now think that emotions are sometimes a booster for spending, a fancy excuse to pull out your wallet. If you're in a good mood today, you can buy something to celebrate, and tomorrow you're in a bad mood, so you'll buy something to compensate yourself...... seems to be the owner of the wallet, but in fact, he has inadvertently become a slave to his emotions, not only failing to take care of his mood, but also failing to manage his wallet.

Maomao female, 21 years old, Hebei

Originally, I didn't eat grains, but then I felt tired for a while and began to try to eat some acrylic tablets. Mom, emotions are money - 40 yuan acrylic tablets let me stand on the table to study with me for the law exam, when I am depressed, I will feel lighter when I look at the bright and gentle young man with bright eyes.

Businesses know this, too, so they try to get people emotional. Just look at the recent Happy Rabbit incident, the manufacturer made its own plagiarized doll rabbit did bad, produced a bunch of defective products, and ran to Weibo to post "Your fate is to produce and then be destroyed", as a result, this batch of defective products was sold out at the regular price. Being loved will not only grow bloody flesh, but also leeks...... It can be consumed for emotions, and it is very cost-effective to buy happiness, but it is still necessary to consume rationally.

Wo 77 female, 26 years old, Ningbo

It took more than 10,000 yuan to get a membership of a high-end beauty salon that is actually completely unnecessary. The reason is very simple, since I was a child, my sense of worthiness has been very low, and I always feel that I can't be a princess and shouldn't enjoy too good conditions. When a friend asked me to go to a place like that, my heart went up and down, and I didn't deserve to be in trouble. In order to alleviate this feeling, I decided to get a card. But after applying for the card, you may still feel that you are not worthy. Every time, I will go when I am working overtime until I am dying, or when my mood is down and I already want to die. I don't know if it's because I feel that the emotional void is getting bigger and bigger instead of being filled, but I don't think I'll go back after spending the money in the card.

Zhou Changsha

When I was a freshman, I made an impulsive order and spent more than 6,000 to buy a Sony A6400, which brought me much more emotional value than expected, and it was very long-lasting. Photography itself, as an art form and a tool for self-expression, is worth studying and learning from. And you can earn some pocket money by taking pictures of others. Of course, making money is secondary, and the most important thing is that you are more and more fond of this aspect of things. I usually study the history and theory of photography, read albums and exhibitions, which is another way to open up art. As you learn more, it's fun to discover the mysteries.

I'm an economics major, and I'm more pragmatic in terms of consumption. You can enjoy your favorite items, such as cameras, guitars, books, etc., by purchasing their use value. Things like clothes and footwear are not so particular, after all, I don't follow the so-called trends. Buying a camera and a guitar is at least an investment, and there is the possibility of future returns.

Ms lee

Spring is a good season for growing "meat", and the live broadcast room bought meat, flower pots, tools, nutrient soil, etc., and the cost before and after was less than 100, and the corner of the balcony was already full of all kinds of meat. Every morning, watching the sun shine warmly on the flesh, my heart warms up, and the day begins with a full of energy.

This method of "emotional consumption + slow life" can bring gentle and healing emotional value from the visual point of view alone. When I was young, I was keen on famous brands and liked to follow trends. Now that people are middle-aged, they pay more attention to quality, cost performance, and practicality, and tailor-made clothing is called rational consumption. I'm 40+, and I'm going to live my life the way I like.

Gao Xin, 24 years old, Beijing

I've had many emotional spending. But it wasn't an irrational impulse, but I did know that I wanted that thing so much that I would be happy if I bought it, so I bought it. The most expensive is a blue-white Hetian jade jingle bracelet, which cost 500 yuan. Cheap is flowers, roses, moonflowers, bellflowers, chrysanthemums, water lilies, I like to buy all kinds of flowers and water to raise in a small rental house, raising flowers makes my world have some brighter colors, let me know that I still love life.

Regardless of the emotional consumption, happiness is bound to decrease as consumption ends. But what I have gained will always nourish me, the bracelet is still on my wrist, and the flowers in full bloom are in my heart.

I think consumption ≠ happy. Emotional value can be bought, but only if you know what you have and you'll be happy, not if you shop. If it's really about buying something you like, I think it's worth it. To live a lifetime is to make yourself happier. But it must be genuinely liked, not encouraged by marketing or coerced by the public.