There is no casual success
There are also no failures for no reason
Behind the glory is sweat
Behind the applause is persistence
01
It's hot and hot
If someone asks: Do you think "Hot and Hot" is good?
There will be many people who say that it is not good-looking, because in their hearts, this is a diet movie, with a poor plot, poor acting, and many unreasonable scenes!
is such a work that doesn't seem to have any essence, but it got a box office of 3.46 billion and became the box office champion of the Spring Festival stalls in 2024!
In terms of word-of-mouth, the 7.8 score scored by 660,000 people is also the highest among the movies released in the same period
From the two perspectives of word-of-mouth and box office: it's hot and hot!
Jia Ling also successfully became the most box office appeal director and actor in China with this movie!
02
Jia Ling ridiculed the group
For Jia Ling's success, many people scoffed, thinking that Jia Ling's appearance was too ugly
They think that the success of "Hot and Hot" relies on hype and weight loss gimmicks, and has nothing to do with acting, which is contrary to the definition of a good movie in their minds!
What is a good movie? That is, a good plot, good actors, good acting skills, and the ability to convey correct values! And "Hot and Hot" doesn't seem to have any of these points!
On April 10, the well-known writer Wang Bo updated the news, focusing on the high box office of "Hot and Hot", and the original words are like this:
Jia Ling is just an amateur director, and the hot and hot is just a weight loss film, a comedy that is not like a comedy, and an inspirational film that is not inspirational has a box office of more than 3.5 billion. Wang Bo wants to ask, is there no professional director in China? Is there no pure blockbuster in China? Is there no demand for aesthetics among Chinese audiences? Is it still necessary for China to rely on hot and hot to hit the Oscars?
Reading between the lines, you can see Wang Bo's dissatisfaction and doubts about the box office of "Hot and Hot" with 3.5 billion
The question is, why did Jia Ling, who was not optimistic, and "Hot and Hot", get such proud results?
03
The charm of comedy
Can you get a high box office by hype?
Obviously not, if the hype really has such a big charm, there will be no money-losing movies in China
"Hot and Hot" can succeed by three points!
The first is the increasing demand for comedy from the audience
Since the eighties and nineties of the last century, comedy has been the audience's favorite movie theme
Especially to catch up with holidays such as the National Day and the Spring Festival, it has almost become a habit for many people to take their families into the cinema to watch a comedy, and in recent years, almost all the box office champions of the Spring Festival stalls are comedies!
The famous host Dou Wentao said in "Round Table Pie":
In today's China, being able to make people laugh is a first-class ability!
As a result, we have seen countless funny film and television dramas and funny variety shows, but all artists with the label of "comedy" do not have to worry about eating
The second is the character that Jia Ling has created for a long time
Like Shen Teng, Jia Ling is also a person who maintains a unified personality in the three fields of variety shows, movies, and sketches, that is, funny, we are serious!
Looking at the domestic comedy circle, there are not many comedians who can achieve results in these three fields!
When an artist's personality is fixed, it is easy for her to monetize her fans!
The third is Jia Ling's surprise
Comedy + sci-fi, someone filmed it, such as "Super Family"
Comedy + sensationalism, someone filmed it, such as "Hello Li Huanying"
Comedy + action, someone filmed it, Jackie Chan's classic movies are all this way
Comedy + costume, someone filmed, such as "Tang Bohu Dots Autumn Fragrance"
Comedy + weight loss? Jia Ling is unique in China, and she is ruthless enough to herself
"Hot and Hot" is a remake of the foreign movie "100 Yuan Love", the original work is to lose 10 pounds in 10 days, Jia Ling is to lose 100 pounds a year, and the difficulty coefficient is higher!
No matter what era it is, they all follow the principle of "scarcity is precious", from this point of view, Jia Ling deserves to make money!
04
Existence is reasonable
Does China still have to rely on hot and hot to hit the Oscars?
This is the writer Wang Bo's ridicule of Jia Ling
Sounds no problem, the development of China's film industry can't rely on weight loss films, from the perspective of an audience who often walks into the cinema to watch movies, Lao Mo also feels that it is not good to look hot
But "hitting the Oscars" is not the only element that measures the quality of a movie
"Hot and Hot" is a commercial film after all, and letting investors make money is the king
Jia Ling is not responsible for the audience, but for the investors
Just like the famous Hong Kong director Wang Jing said: I have made more than 400 movies, and there are dozens of bad movies, but what is it, the films I make make money!
Not all filmmakers put "word-of-mouth" first, and under the market economy, if they want to survive, they have to sell tickets well
Jia Ling is not a professional actor, if she is asked to conquer the audience with her acting skills, it will take a long time, or ten years, or twenty years, or a lifetime
For her, if she wants to get billions of box office, she can only find her own way, fortunately, she has found the "lifeline" of the film industry!
Therefore, saving herself is reasonable, Jia Ling got a box office of 3.5 billion yuan by virtue of her personality and talent, and there is nothing to spray!