Appreciate the national gift-level craftsmanship and fine arts, experience the cloisonné "point blue" technique, and try on mille-feuille shoes...... At the 4th China International Consumer Products Expo, the Beijing Pavilion located in the exhibition area of domestic characteristic trendy products attracted visitors from all over the world because of its unique Beijing flavor, and more than 100 pieces of domestic trendy products showed the inheritance and innovation of intangible cultural heritage skills.
Walking into the Beijing Pavilion, the digital flower sea shape at the top shows the vitality of Beijing's diversified consumption, and the "Flower of Consumption" art installation blooming in the central area shows the beautiful life of "12 Hours in Beijing". A number of Beijing enterprises participated in the exhibition, showing the charm of Beijing's time-honored brands and characteristic consumer boutique brands.
"Silk Road Divine Horse" cloisonné ornaments, "Flowers Blooming in the Garden" filigree box, "Bamboo Shadow Flower Rhyme" Beijing embroidery handbag...... At the Beijing Gongmei booth, several pieces of national rite-level arts and crafts made the audience feast their eyes. Wang Jingjing, deputy general manager of Beijing Gongmei Group, introduced that the exhibits brought this time are based on the Yanjing Eight Uniques, integrating national intangible cultural heritage skills such as cloisonné, Beijing embroidery, and filigree inlay, which is a combination of intangible cultural heritage skills and modern design.
In addition to the fine arts and crafts, the "Seeing Words" series of gift boxes jointly launched by Beijing Gongmei and Yidege Ink Industry also made their debut at the Consumer Expo. The reporter saw that there were not only brushes and inks in the gift box, but also acrylic photo frame refrigerator magnets and copying stickers printed with famous handwriting. "In the future, we will join hands with many time-honored brands to explore new models of brand co-design and development, and design more national fashion products with both traditional and modern, cultural and fashion characteristics. Wang Jingjing said.
"I love drawing, this is my first exposure to cloisonné. At the booth of the time-honored Beijing Enamel Factory, a child from Hainan Province is experiencing the "dot blue" technique in the cloisonne production process, using a straw to absorb the glaze and color it on the copper tire of pinched silk to create a pastoral work. "After the 'blue', it will be fired in the factory, and you are welcome to visit the Beijing Enamel Factory to experience. Zhao Pengxiang, secretary of the general party branch of Beijing Enamel Factory, issued an invitation on the spot.
Intangible cultural heritage skills have also "flown into" into the homes of ordinary people. Bracelets, earrings and other jewelry integrated with cloisonné craftsmanship attracted many viewers to choose and buy. "Cloth shoes can also make an internal increase in height?" At the inline booth, the newly unveiled cloth shoe version of "high heels" was quite eye-catching, and Cai Wenke, the intangible cultural heritage inheritor who participated in the research and development, invited the audience to try them on and solicit everyone's suggestions. Cai Wenke introduced that this is the first time that domestic handmade cloth shoes have achieved a height-increasing function, "This project has been declared a patent, and it will be applied to more women's shoes in the future." ”
The relevant person in charge of the Municipal Bureau of Commerce said that he hoped to show the integrity and innovation and market potential of Beijing's time-honored brands through the largest consumer boutique exhibition in the Asia-Pacific region. In the exhibition hall, visitors can also inquire about the many measures and achievements of Beijing's construction of an international consumption center city, and visit the "Invest in Beijing Lounge" to have an in-depth understanding of the detailed policies of investing in Beijing and promote more cooperation.
Source: Beijing Daily client
Text: Ma Jing
Photo: Cui Jianing, Beijing Gongmei Group