On April 15, 2024, the second season of FAW Besturn Jubilant Night and the release of Besturn B70 Longteng Edition were held in the ancient capital of Luoyang. As a four-generation model evolution that has lasted 18 years, the Besturn B70 has won the trust of more than 400,000 users with its excellent experience and product quality. It is not only the most reliable partner for consumers, but also a benchmark for Chinese brands in the B-segment sedan market.
The fourth-generation Besturn B70 Longteng Edition launched this time is priced at 115,900 yuan for the 1.5T Lingchuang model and 125,900 yuan for the 1.5T Lingyue type. This is after the launch of the Besturn B70 2.0T version in December last year, the Besturn B70 Longteng version equipped with 1.5T power has led the national tide again, bringing a new upgrade of the comfortable and large space, the entry also has high configuration, and 19 experiences, bringing the value-added experience of "ultra-safe and intelligent car". At the press conference, the four dragons on the new gift and the special car purchase subsidy for the new season of China FAW Thanksgiving were opened simultaneously, and the super car purchase benefits came in an all-round way.
After the launch of the Besturn B70 Longteng Edition, the product matrix has been further expanded, forming a complete layout of differentiation, including the classic version, the Longteng version, and the 2.0T version of the three major product series, including a total of 7 models, covering a wider price range, with a large space to press down the A-class car, with a high configuration to replace the B-class joint venture car, bringing a new impact to the 10-130,000 joint venture car.
So far, Besturn B70 has really met the needs of different consumers.
At the same time, the second Jubilant Night National Tide Ceremony of FAW Besturn was also officially launched, which is also the first fan carnival night last year, FAW Besturn once again crossed the national tide, with the first AI national style video in the car circle, creative Chinese costume show, high-quality domestic products marriage and other wonderful links to ignite the audience, injecting more young trend and new vitality into the Besturn brand.
Domestic products are in the trend, and family travel is ushering in a new choice of quality
The appearance can be played, the new family design of the Besturn B70 is fully open, the layered front grille, the Pengzhan large hatchback, the curved double screen and other design languages, to achieve the internal and external integration of the national tide and the beauty of science and technology; the space can be laid, the whole family can enjoy comfort and freedom, based on the 4855mm extended body, the B-class large space is a joint venture car of the same price, to meet the "big" needs of family multi-member travel.
The picture shows the fourth-generation Besturn B70 2.0T model
The new car is equipped with high-end configurations such as D-Lift 6.0 Internet of Vehicles, Huawei HiCar + Yilian mobile phone interconnection, electric rear tailgate, etc., the function can be said to be visible, and the advanced and practical are more intimate; safety can be rigid, all-round protection in critical moments, L2+ intelligent driving assistance system, transparent chassis, blessing 76% of the proportion of high-strength steel in the vehicle, active and passive safety protection has no dead ends; driving control can play, there is a high configuration at the start, and the independent multi-link rear suspension is rare in the same price range. The 19-inch large wheels are standard in all series, which are less prone to motion sickness when cornering, more firm grip and not easy to slip, and can move forward steadily at high speeds.
In addition to the comprehensive leading product value, the Besturn B70 Longteng Edition can also enjoy multiple preferential car purchase policies. Longteng's four new car purchase gifts, full coverage of finance, replacement, warranty, and traffic, and a loan discount of up to 11,000 yuan. At the same time, in response to the country's call for trade-in, in the special activity of "Thanksgiving New Season" carried out by FAW, FAW Besturn has increased its welfare and launched the preferential car purchase policy of "rejuvenating life and enjoying a new journey", and the old car replacement of all models and the first purchase of new cars can enjoy five major benefits: large car purchase gift certificates, replacement subsidies, non-car insurance rights, financial discounts, and YOMI points, and up to 30,000 yuan replacement subsidies, which can be said to be directly full of sincerity.
Teng Fan gathers for love and goes both ways
At the event, the representative of Teng Fan set off another climax with an original song "Vitality Pentium", deducing the endless love between the Pentium brand and fans who go both ways and move forward together.
Teng Fan's speech also expressed their heartfelt sympathy with the brand: "I love the Besturn B70, not only because of its unique sense of solidity and heaviness as a classic national sedan chair, but also because it is willing to get closer to users and constantly bring us new experiences full of vitality and creativity." ”
The brand treats each other with "reality", and fans support each other with "love". Focusing on user experience, it is not only to bring a good car to users, but also to build a brand co-innovation model around Tengfen life. From the 518 Tengfan Car Buying Festival for welfare fans, to the "Let Love Go Home" that has lasted for more than 10 years, and then to the reunion of the jubilant night, the vibrant, warm and cordial brand experience has made Besturn a loyal partner in the user's life. Chosen by 420,000 users, the cumulative sales of China's independent B-class family sedan ranked first, it has become the market report card handed over by Besturn B70 and fans.
Cross-border co-creation and play with new ideas of national fashion
When the peony blossoms, the national wind is galloping. FAW Besturn also brought a national style feast with both the stunning beauty of the prosperous era and the people-friendly life atmosphere to Besturn fans and the audience through trend cross-border and brand cooperation.
The large flowers of the Northeast collide with the national peony, and the traditional culture crosses the modern fashion. Hu Sheguang, an internationally renowned high-end fashion designer, reproduced the stunning beauty of the national tide with a creative costume show. The Besturn B70 Longteng Peony Edition was unveiled in a national color painting, using traditional elements to open up a larger aesthetic imagination space for car design. In addition to the visual shock of the beauty of the national tide, FAW Besturn and Dayao Soda also officially announced their cooperation, and the wonderful interaction of "Who is the King of Dayao" turned the audience upside down, and also brought a new CP of "everyone drives a sedan car and drinks Dayao" for the people in daily life.
The second season of Jubilant Night is another bold innovation in FAW Besturn marketing. Since last year, FAW Besturn has continued to break the circle across borders, and Besturn Pony has joined hands with QQ's well-known IP trend fun, Besturn T90 invited trendy bands to create music carnivals, and joined hands with the Chinese national track and field team to go to the peak and other marketing activities, constantly breaking the inherent impression and promoting Besturn to accelerate towards "China's cutting-edge mainstream passenger car excellent brand".
The people evaluate the car
Since its official launch in December 2023, the fourth-generation Besturn B70 has won wide attention in the market with its strong product strength and excellent experience. Today, FAW Besturn is leading a new travel fashion and creating a new travel benchmark with a product with more Chinese elements and more national fashion charm.
The launch of the Longteng version has two great significance, one is that FAW Besturn continues to deepen the product line and increase its influence and competitiveness in the market, and on the other hand, it is to meet the latest needs of consumers and bring more abundant car purchase options.
In the face of such an aggressive Besturn B70, what reason do we have not to like it?