As the price war in the auto market gradually subsides, consumers' sensitivity to price is still unabated. However, in this seemingly calm market, Aion Auto suddenly made a force.
AION & Plus
On April 15, Aion announced an official reduction of 10,000 yuan for its hot-selling model AION Y Plus (excluding Y Plus 310 Xingyao), which aroused widespread attention in the market. It is understood that this official reduction is another deep insight into the market pattern of Aion. After the fierce price war in the first half of the year, the price of low-end models has basically bottomed out, and Aion's price reduction this time is undoubtedly a precise blow to the market.
AION Y Plus官降
With only 99,800 yuan, consumers can own the AION Y Plus star of 5 square meters of Bigger House, breaking the embarrassing situation that only A0 pure electric cars can be purchased within 100,000 yuan in the past, which cannot meet the needs of family use. Thanks to the space advantages brought by the AEP2.0 pure electric platform, the AION Y Plus has almost no competitors in the same price range, allowing consumers to enjoy a luxurious and comfortable large space experience with a lower budget.
The official reduction will bring the price of the 610km range pure electric model into the price range of 130,000 yuan. At a minimum official guide price of 133,800 yuan, you can buy a high-quality large-space pure electric SUV with a range of 610km, which was unimaginable before. The 610km battery life is too fragrant, whether it is a daily commute or a long-distance inter-provincial trip on holidays, users can set off immediately, without frequent charging, which greatly enhances the freedom of travel, and truly achieves "worry-free battery life, go if you want to go".
In addition, now only 145,800 yuan, you can have the only 610km endurance + high-end intelligent driving in the same class of "all-rounders", in addition to ultra-long battery life, but also with the help of advanced high-end intelligent driving technology to ensure driving safety and convenience, to meet the needs of modern consumers in pursuit of personalized and high-tech experience.
Aion also demonstrated its strong strength in cost control and scale effect through this official reduction. Cost control first depends on the strength of intelligent manufacturing. Aion has the world's only new energy vehicle lighthouse factory, which is more awesome than the benchmark factory, after all, "lighthouse" means to lead the future manufacturing direction. With the help of digital means, GAC Aion has improved production efficiency by 50% and reduced costs by 58%, approaching zero defects. With the world's only new energy vehicle lighthouse factory and a stable and controllable supply chain, Aion Auto is able to achieve efficient production and cost control, so as to maintain strong competitiveness in the price war.
Aion intelligent production workshop
Industry insiders believe that the official drop of Aion Automobile is not only an affordable feedback to consumers, but also a profound adjustment to the market structure. In today's increasingly fierce competition in the new energy vehicle market, Aion Automobile is expected to occupy a more important position in the future market competition with its strong technical strength and cost control capabilities.
With the official drop of AION Y Plus, the market pattern is destined to usher in new changes. It remains to be seen whether Aion will be able to further strengthen its market position with this price cut.