Finishing time: April 11, 14:00 pm
整理范围:越南App Store畅销榜
The domestic games on the list are as follows:
Place RPGs to continue harvesting the Southeast Asian market
In this issue of Southeast Asia's overseas show, "The Legend of the Mushroom Brave" published by Joy Net Games (4399) and "Honor of Kings" published by Tencent are the best-selling mobile games in Vietnam and Thailand, respectively.
Looking at the top of the best-selling list of mobile games, you can find that two popular RPGs that "open the box" are competing for the Southeast Asian market, namely "The Legend of the Mushroom Brave" and "Seeking the Way".
On April 11, the best-selling list of Vietnamese mobile games was ranked
"The Legend of the Mushroom Brave" (national server "Adventure Battle") is an adventure RPG with excellent results in going to sea, and after harvesting Hong Kong, Macao, Taiwan, Japan and South Korea since November last year, it has rarely won the top of the best-selling list in South Korea. It was launched in Southeast Asia in early March this year, and launched a linkage with PEPE frog, topping the download list on the first day of launch, and topped the best-selling list of Vietnamese mobile games at noon today (12).
According to Sensor Tower, thanks to the revenue of the new market in March, the overseas domestic purchase revenue of "Legend of the Mushroom Brave" in March also increased by 63% month-on-month, winning the first place in the revenue growth list of overseas mobile games and the third place in the overseas revenue list.
"Little Demon Asks" ranked closely behind, and is now firmly in the top 3 of Vietnam's best-selling list. "Little Demon Asks" is a ported version of the popular WeChat mini-game "Seeking the Way of Daqian", which was promoted overseas by Sanqi Mutual Entertainment. Its path and rhythm to the sea are also similar to those of "The Legend of the Mushroom Brave". According to the international version of AppGrowing, the total number of advertisements for "Little Demon Asks" since its launch is 1578, and the proportion of advertising in Vietnam is as high as 91%. Perhaps the Vietnam region will be used as a test area for "Little Demon Asks", and then spread to other parts of Southeast Asia after stable operation.
In addition, "Zombie Mania", "Last survival", and Zulong Entertainment's "In the Name of Shining" have recently achieved a great improvement in the ranking of the best-selling list in Vietnam.
"Zombie Wave" is a zombie-themed 3DRPG meat pigeon game that has been launched as early as October 2022. However, since January this year, the ranking has risen from around 70th on the best-selling list to the top 10 on the best-selling list in February. According to the international version of AppGrowing, "Zombie Wave" has indeed steadily released more than 1,000 pieces of material per month, and the recent regional rankings are the United States (4.88%) and Vietnam (3.41%). It is understood that the developer Fun Formula Happy Sail was established in 2020, and the main members are from the original Cheetah game business team, and its products are mainly focused on the world.
"Last war: Survival", which topped the overseas revenue list in March, came to Southeast Asia at the end of last year, and also entered the top 50 best-selling mobile games in Vietnam in March this year, and the top 10 in April. This is an SLG mobile game that integrates casual gameplay, and it has broken the circle from the SLG field by placing casual gameplay advertising creatives to gain new users. In the past six months, it has attracted more than 240 million US dollars.
In addition, the female-oriented mobile game "In the Name of Shining" has significantly improved its ranking on the best-selling mobile game list in Vietnam due to activities such as the Sanrio family collaboration.
In addition, the new faces in this Southeast Asia Overseas Show include Titanium Core Interactive "Three Kingdoms Extreme War 2" (Three Kingdoms RPG), Leyi Network's "Mars Action 2: Space Home" (Mars-themed simulation management game) and Junhai Games' "Kyushu Strange Beasts" (Xianxia RPG).
Three Kingdoms 2
Operation Mars 2: Home in Space
"The Legend of Strange Beasts in Kyushu"
Southeast Asia market overview
According to the report "2023 Vietnam Mobile Game Marketing and Social Culture Observation" jointly launched by DataEye and Diandian Data, as of January 2023, Vietnam's total population is 98.53 million (50.6% female and 49.4% male), ranking third in Southeast Asia.
Vietnam has the highest growth rate of Internet users among Southeast Asian countries. In 2022-2023, there was an increase of 530 internet users in Vietnam (+7.3%). Among them, 93.1% of Vietnamese netizens are playing online games, and 82.7% are playing on mobile phones, a year-on-year decrease of 4.5%, that is, about 60 million mobile game users in Vietnam in 2023.
According to the port, the revenue ratio of Apple and Google in Vietnam's mobile game market is close to 6:4, and the proportion of Apple's revenue continues to rise.
From January to September 2023, most of Vietnam's top mobile games are competitive, strategy and role-playing games, and most of them are large DAU products that perform well in the Southeast Asian market. Lilith's Rise of Kingdoms was the highest-grossing game in Vietnam in the first three quarters of this year. Honor of Kings Vietnam and PUBG Mobile ranked second and fourth, and the two games were published by Garena and VNG respectively. Among the top 14 Chinese overseas mobile games in Vietnam in terms of domestic purchase revenue, Lilith, Tencent, Xinghe Mutual Entertainment, and Diandian Interactive are among the top five, and Lilith, Tencent, and miHoYo have two products in the TOP14.
The most frequently asked questions about publishing games in Vietnam are: version, payment, and localization.
Overseas games also need to apply for a version number to be launched in Vietnam. The subject of the application must be an issuer with a G1 license.
Foreign companies publishing games in Vietnam either set up a company in Vietnam, apply for a G1 license and game version number, or choose to cooperate with local game companies in Vietnam to publish as an agent. Most Chinese game companies have opted for the second option.
Payment channels are also restricted to local companies only. Most of the revenue of Vietnamese mobile games comes from third-party payment, and the most commonly used third-party payment is WAP, and more than ninety percent of Vietnamese publishers currently access payment in this way.
In addition, Vietnamese gamers and governments are sensitive to political, disputed territory, and history-related issues, and severely sensitive terms may result in the Vietnamese government taking products down and penalizing them.