Consumption reference丨Beverage price war is coming

21st Century Business Herald reporter He Hongyuan and intern Chen Sizhu report

The beverage market is more price-oriented.

According to the annual report disclosed by Dongpeng Beverage on April 14, 2024, in 2023, the company's revenue will be 11.263 billion yuan, a year-on-year increase of 32.4%; The net profit attributable to the parent company was 2.04 billion yuan, a year-on-year increase of 41.6%. Among them, Dongpeng Special Drinks/Other Beverages achieved revenue of 10.336/914 million yuan respectively, a year-on-year increase of 26.48%/186.65%.

According to Nielsen data, in 2023, Dongpeng Special Drink's 500ml bottled beverage will rank third in the Chinese market in terms of sales amount. Dongpeng Special Drink's sales volume in China's energy drink market increased from 36.70% at the end of 2022 to 43.02%, ranking first. The proportion of sales increased from 26.62% at the end of 2022 to 30.94%, ranking second.

In fact, Dongpeng Beverage surpassed Red Bull in sales precisely because of price. According to the Jingdong flagship store, the price of 250ml canned Red Bull is close to 5 yuan/bottle, while the price of 250ml gold bottle Dongpeng Special Drink is only 2.2 yuan/bottle, less than half of Red Bull, and the 500ml gold bottle of Dongpeng Special Drink is even only 3.75 yuan/bottle.

The Nielsen report also shows that under cost pressure, launching new products with higher positioning often becomes one of the ways for manufacturers to increase profits. However, the average price of new products will also begin to peak and fall in 2023. For example, the average price of new carbonated beverages was 4 yuan/bottle, down 11% year-on-year, and the average price of new ready-to-drink tea was 4.4 yuan/bottle, down 11% year-on-year.

It is under this trend that recently, Yuanqi Forest launched a new product "Alien WAVE". This category is a bottled "water" containing electrolytes, with a large capacity of 600mL per bottle and a price of 3 yuan.

Overall, market competition has intensified.

On April 15, Dongpeng Beverage closed at 193 yuan per share, up 4.45%.

On the same day, the Shanghai Composite Consumer 80 Index closed at 4681.51 points, up 1.57%.

agriculture

The average price of pork in the national agricultural wholesale market increased

On April 15, according to the monitoring of the Ministry of Agriculture and Rural Affairs, as of 14:00 on the same day, the average price of pork in the national agricultural products wholesale market was 20.72 yuan/kg, an increase of 0.6% from last Friday.

Consumer personnel

Sephora has appointed Ding Xia, former president of JD Fashion, as general manager of Greater China

On April 15, Sephora announced the appointment of Ding Xia as the general manager of Sephora Greater China. Based in Shanghai, she reports directly to Alia Gogi, President of Sephora Asia. Ding Xia has held senior fashion retail positions such as President of Lifestyle Business Group of JD.com and Vice President of E-Commerce for Nike Asia Pacific and Latin America.

Dongpeng Beverage: Li Penghui was appointed as the securities affairs representative

On April 15, Dongpeng Beverage announced that the fourth meeting of the third board of directors held by the company on April 12, 2024 deliberated and passed the "Proposal on the Appointment of Securities Affairs Representatives", and the company's board of directors agreed to appoint Mr. Li Penghui as the company's securities affairs representative to assist the secretary of the company's board of directors in performing his duties, and the term of office will be from the date of deliberation and approval of the board of directors to the date of expiration of the term of the third board of directors.

Food & Beverage

Ike Huoquan Freshly Brewed Tea started nationwide distribution and listing

Recently, Yike Huoquan freshly brewed tea was unveiled at the Consumer Expo, which is China's first screw-cap freshly brewed tea. In addition, in 2024, the brand's brand positioning will be upgraded to "one twist, one shake, fresh fresh", striving to create a new brand value proposition of "freshly brewed = fresh", and at the same time, in terms of channels, it will officially launch a nationwide distribution and listing from 2024.

Keming Food: The existing soft elastic surface production capacity is expected to achieve full production in 2025

On April 15, according to the record of investor relations activities released by Keming Food, the company's existing soft elastic surface production capacity is 23,000 tons, and the company's soft elastic surface sales volume in January 2024 is 480 tons, and the existing production capacity is expected to achieve full production in 2025. Keming Food plans to make soft elastic noodles a small star product of the company within two years and achieve the goal of exceeding 100 million yuan in revenue per product.

Tencel launched a new portable bottled Red Bull product in China

On April 14, Tencel Group said that the company brought the first bottled Red Bull new product in China - Red Bull Energy Drink to the Consumer Expo for the first time.

Two new products of Aptamil were launched at the Consumer Expo

On April 14, Aptamil launched two new products at the Consumer Expo: Aptamil Zhuo Zhen and Aptamil Youyi 3 Milk Powder.

Yantang Dairy added 2 new trademark registration applications

On April 14, according to the national enterprise credit information publicity system, Guangdong Yantang Dairy Co., Ltd. recently submitted two new trademark registration applications for "Yantang Milk Companion" and "Selected Pasture", both of which are classified in Class 29 - food. Up to now, Yantang Dairy has a total of 144 registered trademarks, 14 of which are in the application for registration.

Ding Xiongjun: Moutai's performance this year has great potential

On April 13, during the 4th Consumer Expo, Ding Xiongjun, chairman of Kweichow Moutai, said in an interview with the media that Moutai's performance this year has great potential. Again, he stressed: "It is a must. "Since Moutai cooperated with coffee brand Luckin to launch a sauce-flavored latte, it is speculated that Moutai is promoting the rejuvenation of consumer groups. When asked by a reporter whether Moutai is making changes in this regard, Ding Xiongjun told reporters: "All age groups are our consumers. He added, "There are now some products aimed at young people. ”

Mars Joins Global Sustainable Consumption Initiative

On April 14, during the 4th Annual Consumer Expo, Mars announced its participation in the Global Sustainable Consumption Initiative and pledged to achieve net-zero greenhouse gas (GHG) emissions across the value chain by 2050.

Catering

The first batch of stores of the tea and night poetry wine tea art and culture bistro of the tea and night poetry wine sub-brand were officially opened

On April 15th, the first batch of stores of the sub-brand of Chayan Yuese Day and Night Poetry Wine Tea Art and Culture Bistro officially opened for business, and the brand focuses on new wine and tea. The above 5 stores are 7Mall Outer Street Store, Taiping Granary Store, Tuwu Store, Xingyue Building Northwest Corner Store, and Century Love Three-Story Store, all of which are located in Changsha Wuyi Business District. According to the relevant person in charge of Chayan Yuese, by the end of 2024, 30 poetry and wine tea art and culture taverns are planned to be opened in Changsha.

Lele Tea's original plant-based fermented coconut yogurt was launched

On April 15, according to Lele Tea's official WeChat public account, Lele Tea officially announced the launch of a new series of original plant-based fermented coconut yogurt, with a total of three products: avocado coconut yogurt, apple peach coconut yogurt and golden passion berry coconut yogurt. At the same time, the new dessert "Coconut Colorful Rice Bread" was also launched at the same time.

Heytea × Mint Health launched the first freshly made light fruit tea "Light Peach Four Seasons Spring"

On April 15, according to the HEYTEA WeChat public account, Heytea officially announced that it would join hands with Mint Health to launch Heytea's first freshly made light fruit tea "Light Peach Four Seasons Spring".

Luckin Coffee Ice Suction Series New "Ice Suction Black Qiao Rena Ice"

On April 15, according to Luckincoffee's official WeChat, Luckin Coffee officially announced the new "Ice Suction Black Qiao Rena Ice" on the ice suction series.

Express logistics

SF City announced the launch of a luxury delivery service

On April 15, SF Express announced the launch of a luxury delivery service to help luxury brands such as LV, GUCCI, DIOR, FENDI and other luxury brands to start intra-city delivery in Beijing, Shanghai, Chengdu, Hangzhou and other places.

Cainiao cooperated with Chinese Insurance to set up a warehousing and logistics investment fund with an investment scale of 3 billion yuan

On April 15, according to rookie news, recently, rookie and PICC Capital jointly set up a warehousing and logistics equity investment fund, focusing on investing in high-standard warehousing and logistics infrastructure in the Yangtze River Delta, Beijing-Tianjin-Hebei and other economic circles. The total asset size of the fund is about 3 billion yuan, and Cainiao and Chinese Insurance Co., Ltd. cooperated for the first time to make a cornerstone investment in the fund, and China Taiping and Shentong Express also participated in the investment.

Travel and travel

Direct flights from Lanzhou to Hong Kong commence

On April 15, the direct flight from Lanzhou to Hong Kong was officially opened, which will add more transportation guarantee to enhance the economic and trade cooperation between the western region and the Guangdong-Hong Kong-Macao Greater Bay Area. According to Gansu Provincial Civil Aviation Airport Group, Lanzhou to Hong Kong round-trip direct passenger routes are implemented on Mondays and Fridays, which will help Gansu and Hong Kong jointly explore new models and new paths for cultural and tourism cooperation, and promote the establishment of normalized cooperation mechanisms between the two places in the promotion and marketing of cultural tourism resources, tourism products and services, talent training, and youth research.

Xinjiang Yining Airport officially launched international routes

On April 15, according to CCTV news, Yining-Almaty flight CZ8059 carrying 86 Chinese and foreign passengers successfully flew out of Yining Airport, marking the official opening of the international route of Yining Airport, becoming the third open air port in Xinjiang after Urumqi and Kashgar to open international flights.

Film and television entertainment

The winners of the 42nd Hong Kong Film Awards have been officially announced

On April 14, the winners of the 42nd Hong Kong Film Awards were officially released, "The Bad Tongue Lawyer" won the best film, Zheng Baorui won the best director with "Murder", Tony Leung won the Best Actor at the Academy Awards for the sixth time with "Goldfinger", and "Under the Daylight" won the Best Actress (Yu Xiangning), Best Supporting Actor (Jiang David), and Best Supporting Actress (Liang Yongting) three performance awards.

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