On April 15, the sky was clear and the spring was bright, and the curtain of the 135th Canton Fair was slowly opened. The number of exhibitors in this year's Canton Fair reached 29,000, including 28,600 export exhibitions and 680 import exhibitions.
On the opening day, the Canton Fair Complex was crowded with people and thousands of businessmen gathered
The first phase of the Canton Fair takes "advanced manufacturing" as the theme, highlighting advanced industries and scientific and technological support. There are more than 8,700 booths related to electronics and home appliances, new energy, new energy vehicles and smart travel, industrial automation and intelligent manufacturing, with nearly 3,600 exhibitors, and the "new three" enterprises have appeared, attracting buyers from more than 200 countries and regions to "pan for gold" and "pan for new".
Productivity is new, attractiveness is renewed. The Canton Fair, which has reached a new high in scale, has become a big stage for enterprises to show the development results of new quality productivity. Yangcheng Evening News reporter found in the visit, research and research, China's manufacturing continues to the industrial chain, value chain in the high-end climbing, many foreign trade enterprises are seizing new tracks, the development of new models, activation of new kinetic energy, with scientific and technological innovation to ignite the new quality of productivity "explosion point", with a firm attitude of opening to further build China's foreign trade "tenacity".
On the "new": the company shows off its "unique skills"
New products show off new "muscles".
An intelligent bionic hand that can write calligraphy and play the piano, a smart blackboard that can use "virtual humans" to assist learning, and an AI voice transcription tool that converts more than a dozen languages in seconds...... At the site of the 135th Canton Fair, more and more high-tech, high-efficiency and high-quality enterprises showed their "unique skills" and launched new products to seize the global market.
A smart bionic hand user shakes hands with children at the product booth
According to Wang Shouwen, international trade negotiator and vice minister of the Ministry of Commerce, there will be more than 1 million new products on display at this year's Canton Fair, more than 450,000 green products, more than 250,000 products with independent intellectual property rights, and more than 90,000 intelligent products represented by brain-computer interface intelligent bionic hands, automatic navigation and transportation equipment, and artificial intelligence translation machines.
The high awareness of new technologies such as virtual reality and rich application scenarios in overseas markets have brought a broad space for domestic electronic products to go overseas.
At this year's exhibition, Skyworth brought a new MR glasses for multi-scene applications: in the aquarium, visitors can interact with marine life by wearing glasses and using the perspective function, and in medical training, medical personnel can conduct simulated surgical drills. Cao Shuyu, Skyworth XR overseas sales manager, told reporters: "This glasses product uses Micro OLED technology to achieve a resolution of 8K for both eyes. In the past, many similar products used LCD, and users will see pixel grids when looking at some virtual objects, which affects the interactive experience, and higher resolution can make users more immersive. ”
Cao Shuyu introduced that their MR glasses products are mainly for enterprise customers in Japan, South Korea and India, and can be used in smart education, smart medical care, cultural tourism and other scenarios. Next, Skyworth MR glasses products will also take the opportunity of Skyworth's automobile export to promote the application of on-board scenarios to the European market.
As an "old frequent visitor" of the Canton Fair, Guangzhou Light Industry Group participated in the exhibition with 7 companies including its tiger head this year, and the rate of new products exhibited reached 60%. Wu Yan, assistant general manager of Tiger Head Battery Group Company, told reporters that in order to meet the needs of the international market, Tiger Head Company has introduced advanced alkaline battery production lines and launched AGM start-stop batteries, which greatly extend the service life of lead-acid batteries by reducing internal resistance and continue to consolidate the main battery track.
The relevant person in charge of Tiger Head Battery was interviewed
At the same time, Tiger Head has also increased the launch of industrial and commercial energy storage, home energy storage, diversified layout of new energy track, with the proportion of new products continues to increase, customers have also expanded from the traditional African advantage market to the European and American markets.
Tiger head battery product introduction
To the "new": from manufacturing to "creation".
New technology creates new "quality manufacturing".
Whether an enterprise can create new competitiveness in the international market depends on whether it can cultivate a product quality advantage with technology as the core. Without strong technological innovation, it is impossible to talk about developing new quality productive forces.
In Haier's booth, a washing machine launched for the global market occupies the absolute "C position", from the appearance, this washing machine is not significantly different from most domestic products, but it is the result of Haier's "respective talents" in different R&D centers around the world - the software and hardware design of the washing machine is responsible for the Chinese R&D center, the motor upgrade is responsible for the Australian R&D center, the energy-saving module is provided by the European R&D center, and the fresh air technology solutions are provided by the American R&D center.
Zhang Qingfu, vice president of Haier Overseas Electrical Industry Co., Ltd., said that the company hopes to solve user pain points through global collaboration to achieve original technology leadership and create new quality productivity. Zhang Qingfu emphasized that the localization of R&D and manufacturing overseas can better meet the specific needs and preferences of the local market and develop products that are more in line with the needs of local consumers.
Buyers consult and negotiate
"This year, we exhibited a total of 22 new products, among which the commercial spherical ice machine and the large two-door air-cooled refrigerator of 18cuft were both exhibited for the first time. Chen Gang, deputy general manager of Wanbao Refrigerator, proudly showed to reporters a fully transparent ice ball with a diameter of 65mm, "This diameter and such transparency, only we can make it in the industry!"
Behind the "industry first" is R&D and upgrading again and again. Chen Gang said that last year, Wanbao refrigerator launched a small household ice machine that can produce 55mm ice balls, which has been widely praised in North America, on the basis of the previous one, this year's ice machine has achieved a commercial upgrade - it can produce 78 ice balls with a diameter of 65mm within 24 hours, and also added an ice storage function, "We spent a whole year on research and development, and the research and development investment will be tens of millions of yuan." ”
"In the morning, we received several groups of European and American customers, who came specifically for our ice machine, and couldn't wait for us to send a prototype over." Chen Gang said that at present, Wanbao refrigerator has determined the intention of cooperation with well-known brands and channels in North America, Europe and Southeast Asia.
Chain "new": open to embrace the global market
The new "chain master" creates a "win-win chain".
"I WORK IN CAR REPAIR AND REFURBISHMENT IN SOUTH AFRICA, AND THIS TIME WE ARE HERE TO FIND MORE ORIGINAL AND AFTERMARKET PARTS, AND WE HAVE GAINED A LOT TODAY!" SAID KEAGAN NATHAN ALLIES, A BUYER FROM SOUTH AFRICA.
Overseas buyers are coming
"At the Canton Fair, it is easier for us to get orders, Chinese products are very competitive, and we will continue to strengthen cooperation with China for at least the next five years. BRAZILIAN BUYER ISRAEL SANTOS SAID.
The reporter learned that in recent years, the proportion of intermediate goods and capital goods displayed at the Canton Fair has increased to 12%. In the machinery exhibition area, where capital goods are concentrated, the booth size has increased by more than 50% in five years, and the position of capital goods and intermediate goods in the Canton Fair is becoming more and more important.
Through platforms such as the Canton Fair, China has provided the world with a large number of high-quality products with strong competitiveness and stable supply, helping countries, especially developing countries, to industrialize, and enhancing the resilience and stability of industrial and supply chains in the region and globally. According to the official survey, more than 80% of exhibitors have met more suppliers through the Canton Fair, 64% have found more suitable supporting service providers, and 62% have obtained more efficient production alternatives.
Buyers communicated at the Canton Fair
Embracing the global market and establishing a more stable industrial chain and supply chain have also become the direction of foreign trade enterprises. At this year's Canton Fair, GAC Aion brought the world's first mass-produced domestic electric supercar model Haobo SSR. Behind the mass production, at the end of January this year, GAC Aion fully realized self-research and self-production in the field of new energy "three electrics" (electric drive, battery, and electronic control), and completed the independent and controllable industrial chain layout.
As a supporting supplier in the new energy vehicle industry, Wanli Tire is building a new benchmark factory non-stop to increase production and expand production. "We have started construction in January this year in the third phase of the semi-steel tire project in Guangzhou Conghua production base, the first phase of 6 million production line is expected to complete the first tire off the assembly line at the end of August this year, the second phase of 6 million production capacity is expected to start construction in January next year, after the completion of the project will bring 12 million new production capacity, the total production capacity of semi-steel tires will exceed 36 million. At present, we are cooperating with domestic leading car companies and universities to carry out forward-looking research on high-tech products such as non-inflatable tires, zero-carbon tires, rail tires, and low-rolling resistance tires, so as to continuously consolidate our market advantages. Yang Guangjun, director of the overseas sales department of Vanlead Tire, told reporters that in order to strengthen the global market layout, Vanlead Tire also plans to set up factories in Southeast Asia, and has completed the site selection work in Cambodia.
文 | 记者 陈泽云 黄婷 莫谨榕
Figure | Reporter Yan Jincheng Liang Yu
Editor: Huang Yinglin