Behind the heated discussion of Miyazaki's documentary footage is not only the animator's strong antipathy to artificial intelligence (AI), but also a profound discussion about the boundaries between technology and art, humans and machines.
When the Japanese tech company visited him eight years ago with their animated AI shorts, Miyazaki saw more than a technical display and a heresy that challenged his artistic beliefs. In that short film, a headless body moves in an eerie way, as if mocking the delicate depictions of life and emotions in traditional animation. Miyazaki's anger and disgust are not simply technical resistance, but more concerns about the lack of respect for life and artistic emotion in AI creation.
However, time flies, and the application of AI technology in the advertising industry has sprung up. Those AI-generated ads, although they are efficient and low-cost to produce, often lack creativity and aesthetics, making people see at a glance that they are mechanical and stiff. Recently, the advertisement of a mother and baby brand has sparked heated discussions due to the "mistake" of AI. The absurd design of the little boy in the poster eating noodles "growing" from his lower lip not only makes people feel uncomfortable, but also raises questions about the aesthetic ability of AI advertising.
In this debate about AI and art, many people in the industry have also expressed their opinions. Advertising agency boss Po bluntly pointed out that although AI technology has strong production advantages, it cannot capture the diverse advertising styles and needs of different customers. Graphic designer Xiao Soft even bluntly said that he doesn't like to use any AI tools and AI diagrams, because they think that these images lack soul and creativity, and have a strong "plastic feeling".
But at the same time, there are also people who are optimistic about the application of AI technology in the fields of advertising and artistic creation. They believe that as technology continues to advance, AI will be able to better understand and mimic human aesthetics and creativity, and even surpass humans in some aspects. This optimism is not unfounded, as AI has already demonstrated its capabilities in many areas.
However, it is this interweaving of optimism and pessimism, support and opposition, that makes this debate about AI and art deeper and more complex. On the one hand, we cannot deny the advantages of AI technology in terms of improving production efficiency and reducing costs, but on the other hand, we must also be wary of the aesthetic degradation and creative exhaustion that it can bring.
In this controversy, Associate Professor Cao Xiaoxiao's views are particularly thought-provoking. She pointed out that the current market's overheated pursuit of AI technology has led to a phased decline in market aesthetics to a certain extent. She believes that true art needs to be felt and created by human hearts, rather than simply being generated by algorithms. This profound insight into the relationship between technology and art undoubtedly provides us with a perspective to re-examine this debate.
Of course, there is no clear answer to this debate. After all, the development of technology is an unstoppable trend, and art is an eternal topic. We can't predict how AI technology will affect artistic creation and aesthetic concepts in the future, but we can be sure that this debate will push us to think more deeply about the relationship between technology and art, the boundaries between humans and machines, and the future of society.
To sum up, Miyazaki's antipathy to AI is not simply a personal expression of emotion, but a profound discussion about the boundaries between technology and art, humans and machines. In this debate, we need to be open and inclusive, both to see the potential and advantages of AI technology, but also to be wary of the problems and challenges it may bring. Only in this way can we create a better future through the integration of technology and art.
I think this debate about AI technology and artistic creation is like a war without gunpowder, where both sides insist on their own opinions, and it is difficult to distinguish between them. In this era of information explosion, AI technology has quickly occupied the market with its efficient and convenient characteristics, but at the same time, we should also be wary of the aesthetic degradation and creative depletion it may bring. After all, true art is derived from life and above life, and it requires human emotions and thinking to give it soul and life. We should not let AI become a shackle to our creativity, but rather use it as a tool to help us better express our emotions and thoughts. After all, in this era of "AI has come, the future has come", we need to maintain a love for art and life, and use our wisdom and creativity to create a better future.
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