"First go to Taikoo Li Chengdu to check in the milk tea and ice cream handmade by Grandma, and then go straight to COSMO Chengdu, start a set of spring outing 'battle robes' in the chemical girl, and ask your girlfriends to go to the 'Claw Horse Drama' to watch a trial-style suspense drama "Flower See Restaurant" immersively in the evening, and relax yourself. This is the weekend "first store walk" arranged by Qiu Qiu, a store explorer, as a self-media "store explorer", no first store in Jinjiang District can escape her lens.
recently
The reporter followed Qiu Qiu's
The first store in Jinjiang District check-in "road map"
Come to the bustling Chunxi Road business district
I felt it on the spot
Since the first quarter of this year
Jin Jiang's "first store economy".
"Hot and piping hot"
The "first-store economy" is accelerating
"Ignite" Jinjiang's enthusiasm for consumption
Walking into the handmade by Grandma on the second floor of Taikoo Li East District, Chengdu, the fresh aroma of matcha wrapped in the slightly pungent pepper aroma of green peppercorns brings to the face, which makes people feel uplifted on a sleepy spring afternoon. The whole store is decorated in beige and black, and various shadow puppet works and bamboo forest silhouettes can be seen everywhere, adding a lot of rural poetry to the store. In addition, a whole piece of natural stone at the entrance and a lush bamboo potted plant add a bit of tranquility and zen to the store.
The reporter saw that there was a long queue of customers who came to the store to order, and the prompt for placing an order online also rang non-stop. As the first store in the southwest handmade by grandma, the store has attracted countless fans since its official opening on January 21 this year, and has become popular in the social circle of Chengdu people, and many popular products such as mochi milk tea, sugarcane green bamboo milk tea, matcha ice cream, green pepper tofu ice cream and other popular products are deeply loved by young people in Chengdu. "I have drunk this Internet celebrity milk tea in Guangxi for a long time, and I will never forget it, this time it finally opened to Chengdu Taikoo Li, and I must check in with my friends. Ms. Zhou, a citizen, said happily.
Aesop, which is not far from Grandma's handiwork, is also very popular. "No two Aesop stores are the same", as the first store in the southwest, Aesop (Taikoo Li) has been inspired by Taikoo Li Chengdu's lifestyle of "fast play, slow life", combining urban vitality with leisure and elegance, taking a corner of the world in the midst of hustle and bustle, and creating a new poetic space with the theme of "Quiet Courtyard". Walking into it, I saw the aesthetics of the space unfolding in front of me like a picture scroll, and in the elegant courtyard, many customers were checking in and taking pictures. Others are taking a nap, drinking tea, and customizing their own skincare products and unique scents.
"As the core business district of Chengdu and the trendy hinterland of Chengdu, Chunxi Road Business District has strong consumption vitality and huge consumption potential, and Taikoo Li Chengdu is a microcosm of the integration and innovation of Chengdu's first store brand format. That's one of the reasons why Aesop chose to be based in Taikoo Li Chengdu. It is reported that since its opening in January this year, the store has attracted a large number of talents, media, and peers to visit the store to check in, and at most there are nearly 1,000 people a day.
Stepping on the rhythm of vitality, many well-known brands at home and abroad have expressed their optimism about the first store market in Jinjiang District with practical actions, and have also continuously contributed to the construction of Jinjiang into an international consumption center city core area. In the first quarter of this year, a total of 49 first-time stores were introduced in Jinjiang District, distributed in a number of large-scale commercial complexes such as Taikoo Li Chengdu, COSMO Chengdu, and ICD, including home furnishing, clothing, catering, drama, games and other fields, making Jinjiang District more and more a first-store urban area that can not only meet new consumer needs, but also unlock new shopping experiences.
The new and old first stores work together
The "first store harvester" is well deserved
The new first store is here, and the old first store is still vibrant, and these first stores with unique temperament have jointly activated the "spring water" of Jinjiang consumer market.
Yanlord Land Plaza, just across the street from COSMO Chengdu, is one of Chengdu's central business districts. At noon, Sang Pictures, which integrates cinema and catering consumption scenes, is welcoming consumers one after another.
Sanke Pictures (the first store in southwest China), which opened last year, is a theme cinema that integrates catering services, and is also the first and first cinema chain cinema in China to watch movies while eating hot pot. "Consumer needs are constantly changing, and a single scenario setting cannot meet the growing needs of consumers, so we innovate the format and combine food and beverage with movies to bring consumers a novel and multiple experience. Cao Deshun, the operation supervisor of Sanke Pictures, said.
Hot pot is another feature of this southwest's first restaurant. According to Cao Deshun, the meals provided by the brand in other cities are mainly Western-style fusion dishes and Nanyang cuisine. "After coming to Chengdu, I followed the local customs and built a hot pot theater. The response was particularly good, and when it was first launched, the topic of 'hot pot cinema' had exceeded 30 million views on the whole network. Cao Deshun said.
In the background of laid-back life, Jinjiang District is more tolerant of "individuality", so it has attracted more distinctive first-store brands. Dimension GO (the first store in the western region), which also opened last year, is one of them.
This first store in Tianfuhong Shopping Center originates from the old two-dimensional purchasing website, mainly selling genuine animation and game derivatives. Today, Dimension GO has become a gathering place for Dimension enthusiasts, with an average monthly sales of more than one million. "The first store in the western region chose to land in Chengdu Jinjiang because Chengdu is a very inclusive city and a fashion capital. People are very receptive to new things such as two-dimensional and willing to try new things. The relevant person in charge of Dimension GO said that since the store opened last summer, it has been very popular, and the source of customers is not limited to Chengdu, but also many tourists from other places.
"New Trend", "New Collection", "New Field", "New Demand", ....... In recent years, the "first-store economy", which continues to heat up, has become a barometer of the city's business vitality and a new engine to activate the consumer market. Chengdu, which is speeding up the construction of an international consumption center city, is at the forefront of the development of the "first store economy" in the country. In 2023, the number of first stores in Chengdu will reach 813, and Jinjiang District, where popular business districts are concentrated, will rank first in the city with 209 first stores, becoming a well-deserved "first store harvester".
"In the future, we will continue to introduce various first-store brands, hold first-time exhibitions and debuts, develop the 'first-store economy', and use new consumption scenarios and experiences to leverage consumers of different ages, especially young consumer groups, so that more and more consumers can move from online to offline physical consumption, so that the 'first store' will become a shining brand in Jinjiang District." The relevant person in charge of the Jinjiang District Bureau of Commerce said.
Wang Lan
Edited by Chen Yuting
Proofreading|Li Xinyu
Editor-in-charge: You Dunli
Review|Zhang Hongbo
Exhibited at Qijiang Fusions
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