On April 13, the 4th China International Consumer Products Expo (hereinafter referred to as the Expo) kicked off in Hainan, and the Heytea pop-up store located in the main venue of the Hainan Consumer Expo, Hainan International Convention and Exhibition Center, was also officially "opened". As the pioneer and promoter of the new tea beverage industry, Heytea has participated in the Consumer Expo as a representative enterprise in Shenzhen for three consecutive times. At the meeting, Heytea specially displayed the latest version of the tea intelligent device - intelligent split tea machine, and applied it to make a variety of new products of highly popular light milk tea, and the efficient and intelligent tea making process attracted attention.
(Photo: Heytea pop-up store at the Shenzhen Pavilion of the Consumer Expo)
It is reported that with the wide application and support of Heytea's intelligent tea machine, Heytea's stores have been able to provide more users with a high-quality cup of Heytea under higher product consistency and food safety standards. At the same time, Heytea intelligent equipment is also considered by the outside world to have important value in creating new quality productivity in the new tea beverage industry and helping Chinese tea drinks go overseas.
(Photo: In the Heytea pop-up store at the Consumer Expo, the bartender operates the smart device to make tea on site)
Create an oriental minimalist tea space at the Consumer Expo, and convey the pleasant aroma of new tea
As an important part of the Shenzhen Pavilion of the Expo, the Heytea pop-up store in the venue of the Expo is built with the oriental minimalist design concept.
Heytea draws inspiration from the mortise and tenon interspersed structure in ancient Chinese architectural elements, and on an international platform such as the Consumer Expo, it has created a minimalist tea tenon building that integrates traditional Chinese elements and modern architectural aesthetics. While giving full play to the spatial function of the tea store, it also injects oriental aesthetic interest, and completely conveys the drinking experience of integrating tea culture into local daily life advocated by Heytea.
In the pop-up store, Heytea uses a smart tea machine to make three popular light milk tea products: Xiaoni Mo (White Jasmine), Jinfeng Tea King (Roasted Incense), and Chunguang (Four Seasons Spring). They are all made of Heytea's classic self-developed tea base, as well as Heytea's first customized new tea drink special milk 3.8 Yuanmu Zhen Milk, which has gained high popularity at the Consumer Expo with its light burden characteristics and classic tea bases with different flavors.
(Photo: Heytea bottles, merchandise, etc.)
In addition, the Heytea pop-up store also brought Heytea bottled product matrix such as Heytea empty tea series, light lemon tea series, strong fruit tea series, and light fruit tea series, as well as diversified product displays such as Heytea real flower tea bag gift boxes and Heytea brand peripherals, in response to the goal of promoting consumption and industrial upgrading driven by the platform of the Consumer Expo, and comprehensively displaying Heytea's product innovation and exploration.
The Heytea intelligent tea machine was exposed for the first time and attracted attention, demonstrating accurate production and high-standard food safety management capabilities
At the site of the Consumer Expo, Heytea's latest version of the tea intelligent device - Heytea split intelligent tea machine also attracted great attention. While waiting for the tea to be taken, many visitors carefully observed and exchanged the intelligent tea dispensing machine of Heytea.
This equipment can make the ultimate cup of a new tea product in 3 seconds at the earliest, as well as the accurate and efficient cup delivery supported by cloud storage formula and intelligent code scanning production, the temperature control and storage of raw materials, the expiration date monitoring and reminder, and the functions of trackable automatic cleaning, which not only make the audience have a refreshing and deep impression of the intelligent level of the new tea beverage industry, but also have a more positive outlook on the future development trend of the new tea beverage industry.
(Photo: Heytea's latest version of the smart tea machine used for separate display at the Consumer Expo)
With the support of HeyTea's independent research and development and promotion of intelligent and automated equipment such as intelligent tea dispensing machines, the overall standardization, consistency and food safety management level of Heytea stores have been greatly improved. On the one hand, the Heytea intelligent tea dispenser ensures the consistency of Heytea's production in different cities and stores across the country and even the world through the cloud storage and real-time maintenance of the formula, and the accurate dispensing of the cup through the identification of the QR code generated for each cup of tea. At the same time, this equipment can achieve a positive and negative error of liquid cup within 1g according to the built-in density data of each raw material. With its assistance, Heytea has achieved the accuracy and efficiency of cup dispensing, which was previously highly dependent on artificial memory formulas and required long-term training and practice. On the other hand, the Heytea intelligent tea dispenser has functions such as multi-temperature zone temperature control and preservation, expiration date monitoring and reminder, and traceable automatic cleaning, which realizes more accurate control of food safety in stores and improves the overall food safety level of stores.
The latest split intelligent tea machine displayed at the Consumer Expo is the latest version of the intelligent tea machine equipment independently developed and fully promoted by Heytea last year, covering an area of only 1.2 square meters, using a split design, through the arrangement and loading and unloading of components, as well as the visual design of equipment pipelines, it can not only adapt to different store types, but also reduce the threshold for installation, maintenance, cleaning, and even disassembly and transportation.
(Figure: Split modular design of the latest version of Heytea's intelligent tea machine)
At present, Heytea has more than 3,000 stores around the world, and has successively entered overseas markets such as the United Kingdom, Australia, Canada, the United States, South Korea, etc., and continues to bring high-quality products of real milk, real tea, real fruit and real sugar to more users.
The application of new tea intelligent equipment represented by Heytea intelligent tea machine will not only bring new quality productivity to the new tea beverage industry, but also promote the industry to comprehensively accelerate the development of overseas business with a higher level of standardization and better quality.
(Photo: Heytea New York Broadway store opening in 2023)
As the first brand in the new tea beverage industry to explore independent research and development of intelligent equipment, Heytea established a professional intelligent equipment R&D team composed of mechanical engineers and electrical engineers in 2021.
At present, Heytea has developed a full set of tea intelligent equipment in three categories, including intelligent electronic scales, intelligent tea machines, automatic peeling machines, automatic coring machines, automatic lemon hammering machines, automatic dicing machines and intelligent cooking machines, covering the whole process of application scenarios such as raw material preparation, raw material management, and tea making in stores, and more than 70 patents have been applied for related innovative technologies.
Thanks to the maturity of self-developed intelligent and automated equipment, the consistency of production and the stability of food safety in Heytea's global stores have been guaranteed, and the cost of product operation training has been greatly reduced, which has strongly supported the growth of Heytea's more than 2,300 stores in 2023.
(Photo: Heytea clerk uses an automatic peeling mechanism to prepare fresh fruits)
As a new quality productivity of the new tea beverage industry, the rapid development and wide application of intelligent equipment are expected to improve the store automation level of the new tea beverage industry to the same level as modern coffee chain brands, and Heytea's in-depth exploration of tea intelligence will also lead the new tea beverage industry into the era of intelligent and automated development.