Recently, Shanghai Huaqianshu Information Technology Co., Ltd., as the behind-the-scenes investor of the well-known marriage and love platform Century Jiayuan, was fined 100,000 yuan by the Shanghai Yangpu District Market Supervision and Administration Bureau for "false or misleading propaganda of goods or services". This penalty highlights the serious problems in the company's business operations and violates consumer protection laws.
According to a reporter from Nandu, since January this year, Hua Qianshu has been punished four times by the Shanghai Yangpu District Market Supervision and Administration Bureau, with a cumulative fine of up to 950,000 yuan. These penalties relate to issues such as the exemption or mitigation of the liability of business operators, false or misleading commercial promotions, and defrauding consumers of prices or fees. Obviously, there are many non-standard behaviors in the business process of Huaqianshu, which seriously damages the rights and interests of consumers.
In addition, Baihe Jiayuan Network Group Co., Ltd., which indirectly wholly owns Huaqianshu, was also fined 320,000 yuan by the Beijing Chaoyang District Market Supervision and Administration Bureau for similar problems. This shows that there are widespread violations in the operation of marriage and love platforms, and it is urgent to strengthen supervision.
In recent years, there have been continuous complaints from marriage and love platforms such as Jiayuan and Baihe.com, and the problems reported by consumers are mainly concentrated in "difficult refunds" and "false publicity". Although the regulators have repeatedly named and demanded rectification, these problems continue to be prohibited. This reflects that there are serious shortcomings in the protection of consumer rights and interests of dating platforms, and self-discipline and supervision need to be strengthened.
In the case of Huaqianshu, its sales staff provided false blind date information during the sales process to encourage consumers to purchase high-end customized membership services. This kind of behavior not only violates consumers' right to know, but also harms the interests of consumers. Therefore, the punishment imposed by the regulatory authorities on Hua Qianshu is necessary and reasonable.
In general, as an institution that provides marriage and love services, marriage and love platforms should strictly abide by laws and regulations, respect the rights and interests of consumers, and operate in good faith. At the same time, the regulatory authorities should also strengthen the supervision of marriage and love platforms, investigate and deal with violations in a timely manner, and maintain market order and consumer rights and interests. Only in this way can we promote the healthy development of marriage and love platforms and provide consumers with better services.