In January 2024, a consumer named Mr. Wang walked into Haikou Zhongsheng Lexus Automobile Sales and Service Co., Ltd., full of excitement and anticipation, after all, he is about to become the owner of the latest model GX550. On that day, Mr. Wang not only carefully inspected the vehicle, but also had an in-depth communication with the sales staff, and finally decided to buy it, and the price was set at 931,873 yuan.
The transaction seemed to be going well, Mr. Wang also paid a deposit of 50,000 yuan, signed a contract of intent to buy the car, and everything seemed to be on track. On the afternoon of the day he signed the contract, things took a dramatic turn. The salesperson suddenly called, with a bit of embarrassment in his tone, and made an unexpected request to Mr. Wang - an additional 100,000 yuan in service fees was required.
The salesperson explained that the price was actually unclosing. When Mr. Wang heard this, he couldn't believe his ears, he felt both angry and disappointed, obviously this is a typical "price increase" behavior. Feeling deceived, Mr. Wang did not sit still. He quickly complained to the Haikou Municipal Bureau of Commerce about this unfair act.
After receiving the complaint, the Commerce Bureau immediately launched an investigation with the market supervision and administration department. This kind of behavior that violates market rules has naturally attracted the attention of the regulatory authorities. Soon after, the staff of the regulatory department came to Lexus Auto Sales and Service Co., Ltd., hoping to understand the situation through an interview and seek a reasonable explanation.
When questioned by law enforcement, the company's customer service manager did not show any cooperation. On the contrary, they behaved quite toughly, even a little provocatively, and said to the supervisors: "Then you can file a case, and we will evaluate it." ”
This uncooperative attitude further complicates the situation, and regulators have had to take tougher measures. After further investigation and evidence collection, the Haikou Municipal Market Supervision Bureau recently made a decision on administrative punishment. Haikou Zhongsheng Lexus was fined 450,000 yuan for suspected price fraud, and the manager involved was also fired, so the dust settled.
All this development, from the moment Mr. Wang entered the store to the final announcement of the administrative penalty results, the whole incident lasted several months and touched the hearts of countless people. This is not only a battle between consumers and enterprises, but also a contest between the fairness of laws and market rules. In this process, every detail reflects the importance of market regulation and the necessity of corporate integrity.
So have you encountered similar requirements when buying a car? Welcome to leave a message in the comment area below.