Preface
Before his death, he donated more than 1.2 billion yuan to the motherland, and after his death, he donated his entire net worth of 2.5 billion yuan to the motherland, leaving no money for his family.
In order to commemorate him, the motherland named a newly discovered asteroid after him, and he is Mr. Zeng Xianzi, the founder of "Jinlilai".
So, how did Mr. Zeng Xianzi start his legendary life, and how did he use a tie to build a net worth of hundreds of millions?
First, the creation of Goldlion
Do you remember Goldlion?
I remember when I was a child, I could often hear this advertising slogan:
"Goldlion, Men's World".
And the source of the creation of this advertising slogan is the founder of Goldlion - Zeng Xianzi.
Speaking of ties, everyone should be familiar with them, although they are relatively rare in daily life, but in film and television works and those official occasions, we can always see one after another successful people in suits and leather shoes, wearing ties.
But in the same way, because the tie is a dress that came from the West, for a long time, everyone always subconsciously thought that using a tie imported from the West would save face.
As for the local Chinese ties, they are inferior goods that only rural people can use.
Especially in Hong Kong's local tie brands, which have long been Westernized, it is even more difficult to survive.
This is in this situation, Zeng Xianzi, who did not admit defeat, founded the tie brand Jinlilai belonging to the Chinese in the 70s of the 20th century!
During this period, there was also an interesting incident, at first the brand name of Goldlion was called Golden Lion.
But a Teochew friend persuaded him, your name is unlucky!
It turns out that in Cantonese, the golden lion is connected and loses the same sound, and in Hong Kong, betting on horses and Mark Six lottery is also a pillar industry, and the business is also very good.
Therefore, when Tsang Hin-chi was traveling in Macau, he was inspired to change the name of his brand to Goldlion.
Of course, although the name is good, whether the product can sell well or not depends on the ability.
In order to be able to produce local ties that can compete with foreign countries, Zeng Xianzi has worked hard, not only in the design and materials of the tie are imported from foreign countries, but in order to open up sales channels, Zeng Xianzi initially signed compensation agreements with many department stores.
Even if my tie can't be sold, I will still recycle it at the original price and am willing to give you a compensation!
But even so, the tie business is still not optimistic, because no one wants to try something new, and once the old concept is formed, it is difficult to break it.
Fortunately, Zeng Xianzi keenly found that the whole Hong Kong population at that time did not seem to understand the role of advertising, which made Zeng Xianzi find the possibility of turning over.
On Father's Day, Zeng Xianzi used money to make an advertisement in the newspaper for Jinlilai.
Not to mention that this trick is quite good, because the quality of Zeng Xianzi's Jinlilai tie is really good, coupled with the novel advertisement, many people are interested in this local brand that suddenly appeared.
In 1971, when the national table tennis team passed by Hong Kong with the glory of winning the championship, Zeng Xianzi once again seized the opportunity and took out 30,000 Hong Kong dollars as a sponsorship to advertise his tie!
What he didn't expect was that this time the advertising promotion was quite successful, and his products became popular all over the streets at once, and Zeng Xianzi took advantage of the popularity of this time to continue to promote it on many major occasions such as Christmas and Hong Kong beauty contests, regardless of the cost.
In this way, the brand of Goldlion has finally become a well-known existence.
If you think that Tsang Hin-chi has only succeeded in business, you are very wrong.
He has also made significant achievements in other fields, so let's take a look at what else Zeng Xianzi has done that is worth remembering, right?
2. People's entrepreneurs
Zeng Xianzi has never forgotten one thing, that is, he is Chinese! It was the motherland that nurtured him, and if it were not for the motherland's help for him, he would not be where he is now.
At the same time, this businessman who made his fortune in Hong Kong has always been a firm believer in socialism!
So after the success of his career, Zeng Xianzi is different from those who buy houses, buy land, live in luxury houses, drive luxury cars, and enjoy a luxurious life, no matter whether his career is successful or not, his life is the same simple.
Before 2008, Zeng Xianzi gave himself a daily food standard of 30 Hong Kong dollars, which is simply shabby, because in Hong Kong supermarkets, the cheapest boxed lunch is 20 Hong Kong dollars!
But as he got older and his health was far less than when he was young, Zeng Xianzi raised his food expenses, but his daily expenses should be kept within 50 Hong Kong dollars!
It's hard to imagine that this is the food cost of a billionaire, which is unbelievable for some billionaires who eat hundreds of thousands of dollars in one meal.
In addition to being frugal in his own life, Zeng Xianzi is also quite loyal to his family, he and his wife belong to the husband and wife in distress, and after his career was successful, Zeng Xianzi did not make the first sword to kill the person he liked.
He has never had any scandals in his life, which is a miracle in Hong Kong's rich world!
You must know that even if it is the Hong Kong Huo family, which has a decent family style, the scandals are all over the sky!
Of course, as a people's entrepreneur, the most commendable thing is his patriotism.
After the implementation of the reform and opening up policy in the mainland in 1978, Zeng Xianzi was the first batch of people who responded to the call of the country and brought enterprises to the mainland to invest and build factories!
And since 1986, Zeng Xianzi announced that China Yinlilai Company, which has a joint venture case in Meizhou, will use 50% of its annual income for public welfare!
This is not an empty phrase!
Goldlion Enterprise has really done it, and half of its annual income is invested in education, health, sports and other public welfare undertakings!
In addition, in the years before Zeng Xianzi's death, he donated about 1.1 billion yuan to charities in the mainland!
It is a pity that at the 2008 Beijing Olympic Games, Zeng Xianzi was originally the 50th torchbearer, but unfortunately at that time, because of his physical health, he could only sit in a wheelchair and had to be a spectator, which made Zeng Xianzi very regretful.
In 2012, Zeng Xianzi said in public that after he left, he would hand over all his property to the state, so that every cent of the money would be spent.
In 2019, Zeng Xianzi unfortunately passed away due to illness at the age of 85, and after his death, he handed over all the 2.5 billion inheritance to the country as promised!
Such a figure is much more worthy of our remembrance than the so-called Li Ka-shing and his ilk!
epilogue
Of course, although philanthropic people's entrepreneurs like Zeng Xianzi are rare, they are not impossible, do you remember Chen Guangbiao, who was once China's first philanthropist?
Although there have been remarks on the Internet attacking and questioning Chen Guangbiao's good deeds, I still want to say that the deeds are not intentional.
Over the years, Chen Guangbiao has donated more than 2 billion yuan and helped hundreds of thousands of families in the official data alone!
These good deeds are real and cannot be slandered or smeared!
In addition, like Zeng Xianzi, Chen Guangbiao also announced before retiring that he would hand over his property to the state after he left, so that those who need help more can be helped!
And if our socialist society wants to be truly built, it is inseparable from entrepreneurs like them who are capable, conscientious, and remember the original intention of serving the people!