The internal changes of the three sheep have attracted attention, and the movements of the big anchors are confusing and unclear.
The other three sheep anchors are facing severe challenges due to declining traffic and dismal sales.
Brother Da Yang came forward to deal with the dilemma of live broadcast and tried to regain his strength.
How will the internal changes of the three sheep evolve, and what are the reasons for the poor traffic and sales?
It's not too late to make amends
People say that it is difficult to reunite after a broken mirror, and the truth is this, after all, it is difficult for others to fully forgive and make up for mistakes, at least it cannot be intact.
The three sheep who were exposed to the black material have not diminished the negative news at all, giving people a feeling that they are taking advantage of your illness to attack you in groups, in fact, the three sheep have made so much money and it is indeed possible to be red by their peers, and it is not impossible to fall into the well.
We consumers don't care about their business competition, we only care about whether we can be compensated for the losses we have suffered, after all, whoever is deceived is uncomfortable.
Before, fans really thought that the live broadcast brought goods to give benefits, but they laughed, it's welfare, using black-hearted meat as welfare, who can bear it after watching it?
The revelation of the three sheep that the shady scene feels like an accident, after all, he is not small, his family is big, even if someone reveals the three sheep, it is like an ant shaking a tree, it can't stir up any movement, it will only be suppressed by the other party's public relations, and fans will not believe it.
The exposure of the 315 party is tantamount to giving a shot in the arm and support to those who dare to expose the facts, and with the support of 315, the three sheep were immediately sent to the forefront of the public opinion position and fell into one storm after another.
And what is the current situation of the three sheep, and have the fans who are asking for compensation been compensated?
Personnel waver
The three sheep who have been cracked down, as well as Brother Yang and Brother Xiao Yang, are receiving widespread attention, and the company's big anchors will naturally think about their future and find a way back for themselves.
Those large-scale anchors are not stupid, and when the company's reputation is not good, it is likely that they will be affected if they insist on being in the company, so there are only a few ways to continue to do it.
One is to continue to wait, wait for the wind to pass, and the heat will go down and resume the live broadcast, but the shortcomings are obvious, the audience watching the live broadcast is just a little bit, if you don't do it, someone else will do it, and most fans will not stare at one person.
One is to choose to stand on your own and go out on your own, after all, you have accumulated a lot of popularity, but there are also shortcomings, you don't have a team, you have to start from scratch to do a lot of things alone, it can be said that there are opportunities for development and no small challenges.
Either choose to jump ship to join the competitor and continue in the other party's team, the shortcomings are obvious, and the other party does not pay attention to it, or who can stand it for the job-hopping anchor to wear small shoes? What's more, it is possible to let the anchor who jumps to accumulate popularity and drain to the team and then marginalize the anchor.
The big anchors are wavering, and the small anchors have a hard time with new faces.
Now there are a lot of new faces in the live broadcast room of the three sheep, most of them are new anchors, and it is a few hours to broadcast in the live broadcast room, the problem is that the new anchors are not popular, no traffic, no one watches them at all, and basically the number of people is pitiful.
The number of people in the live broadcast room did not exceed 1,000 after the whole live broadcast, and the anchors inside the three sheep were even worse, and the number of viewers could not even reach double digits, which is reasonable for ordinary newcomer anchors, after all, newcomers didn't know how to push streams and publicity at first, and they didn't buy promotion.
Seeing the bleak situation in the live broadcast room, Brother Da Yang couldn't help but end up, but even if Brother Da Yang himself worked hard, the number of viewers of the live broadcast was only about 5,000, and it was difficult to restore the glory of the past.
But the anchor of the three sheep is still in this tragic situation, which means that the problem is not small, from 2023 onwards, Brother Yang and Brother Xiao Yang have gradually wanted to sink behind the scenes, and the range of appearances has been decreasing, but the current situation feels like it is coming to an end.
Now many fans don't buy it, the three sheep don't give compensation, and they talk well when they bring the goods, but now they have an accident and turn their faces and don't recognize people.
After the trough meat incident came out, only the three sheep kept saying that they didn't matter, they were paying for the upstream manufacturers, and the consumers were consuming from the three sheep, and it was very reasonable to find the three sheep if there was a loss.
The responsibility of the three sheep will be borne by themselves, and if they can't bear it, they can find the upstream, after all, there is a debtor who is wronged. If you can't find it, you should be unlucky, and the number of complaints about live broadcasting, three sheep account for one-third, whether it is positive or negative.
If there is a problem, pretend not to see it, ignore it, and block it, this attitude fans will be cold even if they like it, and it is not too late to make up for it, and the three sheep are still breaking the jar.
The industry is showing fatigue, and there are already signs before the three sheep incident
In 2023, there has been some fatigue in the entire live streaming industry, both Li Jiaqi and Dong Yuhui have said that their live streaming has been a little weak, and some big anchors have mentioned that they can't make much money from live streaming and will find a way to study new outlets.
It is inevitable that there will be triangular contradictions in the live broadcast industry, quality, price, and trust, the anchor is responsible for the sales of goods, and there is no way to ensure the quality of the product, and there is a crisis of trust if the quality is not guaranteed.
As the head anchor, it has received more attention, even a small negative content will be amplified by the majority of fans, and repeated overturns have become the fuse of changes in the live streaming industry, which will change sooner or later.
Brother Xiao Yang's character design at the beginning of the live broadcast includes being close to the people and real, which also limits the direction of his goods to a certain extent, most of the goods are daily necessities, which are products with high frequency of use and low prices.
Although the trading volume of this commodity is very large, it is still not profitable compared to luxury jewelry, which is also the reason why Xiao Yang's performance has not been able to catch up with the head of the platform.
It is not easy for Brother Xiaoyang's products to be the head by relying on low prices and high volumes, but they have reached the limit, and it is difficult to make new breakthroughs.
In 2023, the sales of international beauty brands will basically decline on several domestic e-commerce platforms, such as Taobao and JD.com, and online has reached a bottleneck.
During the Double 11 period, Brother Xiao Yang cooperated with many big beauty brands, and talked about cooperation for several months, but unfortunately it was easy to pull when the steps were big, and if he wanted to jump as soon as he learned to walk, he would fall to the ground.
Forced transformation, first of all, the old fans don't buy it, the old fans are all looking at you to sell daily necessities, cost-effective products, and now they start to sell high-end goods, most people will not buy it, and sure enough, the data with goods is bleak.
Obviously, the most products are beauty and skin care products, and the most sold are daily necessities, but the account of Brother Xiao Yang's apprentice was not familiar with the practices in this field when he brought high-end goods, and the live broadcast event was beaten as vulgar and brought goods, and the official end was blocked.
With the decline in the growth rate of the market size of live streaming, we can also see that this market is coming to an end and will soon begin to cool down, and what is Brother Xiaoyang's response?
Register the company, sort out the equity, build the group of three sheep, keep incubating new traffic, and accelerate the realization of traffic, after all, it is serious to hold the money in your hands, and do not forget to find a way to build your own brand.
Since the domestic market is about to cool down, then I'll take a look abroad, Brother Xiao Yang also brought three sheep abroad, the first target is the Singapore market, in November 2023, three sheep built a warehouse in Singapore, and began to cooperate with local Internet celebrities in January 24 to conduct live broadcasts.
The platform chosen is the overseas version of Douyin TikTok, which broke the local record.
The idea is good, but I don't have the ability
Before the "Groove Meat" incident, there were many quality problems with live streaming products, but as mentioned above, no one cared at all, and the practice after the overturn did not take the responsibility of the head of the traffic Internet celebrity.
The steps are too big, Internet celebrities bring goods to enterprises, and they still want to become a group company, but the foundation is not stable!
If they apologize sincerely from the beginning, even if it is multiple times the compensation, it is just a small fight for the money earned by the three sheep, but they are unwilling to bend down and bow their heads to admit their mistakes, and they keep throwing the blame, blocking the rights defenders, and suing people.
Netizens said well, what you see in the live broadcast is the character design, how can you broadcast the character design if the character design collapses?
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Sources of information:
Analysis of the current situation and development trend of China's live broadcast e-commerce industry in 2023, more attention will be paid to user experience and content innovation_Huajing Information Network_Huajing Industry Research Institute (huaon.com)