19.9 yuan whole Orleans roast chicken, 15.9 yuan 30 grass eggs, 8.9 yuan 950ml fresh milk...... A few days ago, Hongkou's first Hema NB outlet store was officially opened. Located at No. 212-1 Liangcheng Road, the store attracted the attention and patronage of many nearby residents because of its excellent low price.
Hema NB Hongkou Liangcheng store
On weekday afternoons, Xiaohong saw at the scene that as soon as she entered the store, various promotional slogans such as "cheap is king", "low prices every day, explosive styles" and "make you a money-saver" were very eye-catching. The small store is even more crowded, and many customers are gathered in popular areas such as the dairy section, vegetable section, and meat section. Fresh fruits and vegetables, meat, poultry and eggs, dairy baking, instant frozen products, grain and oil seasoning, leisure snacks, wine and beverages, cleaning and personal care and other commodities are readily available, and the daily necessities of goods can basically be bought here.
Customers who shop in-store
Customers who shop in-store
"Scan the code at the door to enter the group first, and you can receive a gift. An aunt who lives in Liangcheng taught Xiaohong her experience of wool picking, "And then they will notify them in the group every day of what discounted products there are." The aunt told Xiaohong that she had heard from her neighbors that she had been there many times since it opened at the end of last month.
Hema NB low-priced goods
Hema NB low-priced goods
It is understood that with the continuous prosperity of the sinking market, Hema NB (NeighborBusiness), as a hard discount brand store under Freshippo, focuses on low prices and explosive models every day, so that consumers can buy cost-effective goods at more affordable prices.
From 13.9 yuan for 500 grams of chopped pepper fish head to 9.9 yuan for 24 bottles of 520ml of drinking water, Xiaohong noticed that almost all of the store's most popular cost-effective kings come from its own brand "Hema NB", and the prices are significantly lower than other similar products, so they are highly sought after by customers.
Fold on fold goods with yellow labels
In addition to the self-operated brands with great value and low prices, the store staff will also hold a "discount on discount" event in the afternoon according to the type and expiration date of the day's products. At the same time, timely release information such as new products or special products in the community, so that customers can get preferential information in the first time.
"The pork with a yellow label is on sale!" As soon as the staff at the meat freezer put a yellow label on the discounted goods, they attracted aunts and uncles to rush up. After the discount, the old man who bought 1.5 kilograms of pork ribs for less than 40 yuan said with a smile: "It is difficult to buy such cheap and good-looking meat outside, and the quality of the big brand of Hema is guaranteed, so I am very relieved to buy it." ”
In addition to the offline Hema NB outlet stores, Xiaohong learned that there are also several Hema NB pick-up stores in the area that focus on in-store pick-up after online ordering, which have also opened recently. Different forms, the same low price, to meet the diverse shopping needs of the people.
Hema NB Outlet Store
Address: No. 212-1, Liangcheng Road
Business hours: 7:30-21:30
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Reporter: Gong Le
Photo: Gong Le
Source: Shanghai Hongkou