China's B-class cars have finally lost the price line!
Now if you want to buy a joint venture B-class car, the basic price will not be higher than 200,000, and you can start with more than 100,000. For example, the starting price of the 11th-generation Sonata of the classic joint venture B-segment car that was launched some time ago is less than 140,000 yuan.
Not to mention the Passat, Magotan and Malibu XL, which have been in the market for a long time. The once famous Buick Regal is currently around 130,000, which is almost at the same level as the price of the A-class car. It is no exaggeration to say that China's mainstream B-class sedans have fallen below the price line of 200,000 yuan as a whole, whether it is a joint venture or a domestic production.
If you have a budget of more than 200,000 yuan, many consumers should consider Cadillac, BMW, Mercedes-Benz and Audi, because it is indeed enough, and the continued high-intensity competition of electric vehicles has caused the price of many joint venture B-class to fall all the way.
In the past, the reason why the B-class car could be sold for 200,000 yuan was mainly because the product was first priced at a high price to attract a small number of consumers, and then the price was reduced in the form of "squeezing toothpaste", which could obtain excellent sales and excellent profits, which was a typical time difference. The launch cycle for a new car has now been reduced to six months, leaving a window of three months for these new cars. If you can't be an instant hit in about three months, you will either leave the market or reduce the price again. Therefore, the pricing of many car companies is actually in place in one step, directly squeezing out the water, and the dry goods are listed, which has led to the overall price of B-class cars in the Chinese auto market falling below the average line of 200,000.
On the contrary, although the price of electric vehicles is also declining rapidly, for example, the Xiaomi car that was launched some time ago is positioned as a C-class car, but the price is around 210,000. On the one hand, it is the cost reduction brought about by mass production, and more importantly, the cost of batteries is reduced, which makes the electric car have a lower price, but the profit is increased.
On the one hand, the independent brand is aggressive, the speed of releasing new cars is getting faster and faster, and the price is getting lower and lower, so it has to follow, on the other hand, the price of luxury brands BMW, Mercedes-Benz, Audi and Cadillac is also declining rapidly, in order to seize sales, even Cadillac, a car company based on power performance, actually began to launch a series of 1.5T power models, in order to lower the threshold for buying a car. For Volkswagen, Toyota, Buick and other car companies sandwiched in the middle, it has caused greater pressure.
In the final analysis, the car stock market is so big, and the people used to trust the joint venture brand more, and felt that the quality was good, even if it was a little more expensive, it was acceptable, but now consumers have become more rational, and they will be more than the configuration, the materials, and the chassis, and the degree of faith in the brand is not so high. Today's young people are doing big things with less, or need cooler technology. None of these seem to be the strong points of traditional joint venture cars, so the price of many joint venture B-segment cars is falling rapidly. Of course, we also have to admit that many self-owned brands of fuel B-class cars are even worse, and have even quietly withdrawn from the market, because no one cares, such as Trumpchi GA6, Roewe 950?